Brand positioning begins with who you are and what you do better than anyone else in the world. What is the special sauce that makes your product unique and beneficial? How does your track record support your claims? How, when, and where you talk about your company’s capabilities helps your potential clients and customers understand… Continue Reading The Power of Positioning: Your Special Sauce
The best part of working for Counterintuity is the range of fantastic projects and brilliant people we get to work with on a day-to-day basis. On any given Monday, we may be sending press releases on behalf of non-profits or copywriting for a famed opera singer. On a Tuesday, we could be speaking to students… Continue Reading A Thank You Note to Our Wonderful Clients
Hollywood is known around the world as the heartbeat of the entertainment industry, North Hollywood is known for its expansive arts district, and West Hollywood is known for its night life… but what about East Hollywood? East Hollywood is an historic section of La-La Land with a tale all its own, but the recognition that… Continue Reading What Color is Smart? What Font says “Hollywood?”
At Counterintuity, we spend a lot of time strategizing. Whether we’re brainstorming an ad campaign or perfecting a home page, we’re constantly concocting new ways to maximize our clients’ potential. So when it came time for our own website redesign, we knew exactly what we wanted – and how to make it happen. On Your… Continue Reading Strategy First, Design Foremost: Counterintuity’s Website Gets an Upgrade
Now that the holiday hustle is nearly over, our marketing team has some time to reflect on the past year – what worked, what didn’t and what we want to try in the future – because even us pros have a lot to learn. Millennials are no longer brands’ first priority. Another key demographic has come of… Continue Reading Quit Clickbaiting, Start Chatbotting: 5 Lessons Marketers Learned in 2017
Okay, guys. Big news. Google has changed its logo. Yes, Google temporarily alters its logo for special occasions and holidays, but the latest sans-serif modification is its biggest change in 16 years – and it’ll be sticking around for the foreseeable future. While it might seem…dare we say it…counterintuitive for a company to mess with… Continue Reading Is Changing a Logo a No-No?
Regarding your business, what do you want to be known for? This may seem like a simple question, but for small businesses in particular, this query can be deceptively difficult to answer. Let’s say you sell shoes. “I SELL SHOES!” Well, lots of businesses sell shoes. In fact, in the last 30 days, there were more than… Continue Reading What do you want to be known for?
It can be said that courting a consumer is a lot like dating a real live person. But even if that’s not your strong suit in everyday life, you can still successfully craft a relationship with your potential customers. Here, a couple tips: Don’t try too hard. Ease into things. Take your time. If you’re… Continue Reading Nurturing a Successful Brand/Consumer Relationship