My favorite line (which our social media clients will attest to) is: “The conversation about your brand is happening online whether you want it to or not. The only thing sticking your head in the sand does for you is breed ignorance and cede the floor to the naysayers.” With the advent of services such… Continue Reading Tracking your reputation online for free
Pick it up at your local newstand or read it here! “What distinguishes us as an agency is that Amy and I are using new technology to facilitate what are actually very old, longstanding means on communication,” Wochner explains. “Word-of-mouth is what really drives any campaign today, so social media was invented for what we… Continue Reading Counterintuity’s founders are profiled in September’s Inc. Magazine!
What a teen can’t do—because he doesn’t have business training—is strategize, monitor and analyze a social media campaign. Continue Reading Social media marketing is no business for teens
With the regular mail bills moving to e-bills, paper newsletters moving to e-newsletters, newspapers becoming an extinct news source, and receiving e-cards rather than regular cards, it seems that “new” marketing is all on the internet. WRONG. I loved typing that just now, and here’s why: the other day I received this envelope. What could… Continue Reading It’s all in how it’s packaged
The basics for every website start with choosing a color combination that works with what you are trying to sell or market. Choosing the right color scheme can be crucial to selling a product, as you don’t want the buyer to get turned off and not make a purchase. When choosing a color combination for… Continue Reading Choosing the right color palette for your website
This week, I read an article in the Wall Street Journal called Entrepreneurs Question Value of Social Media. The article’s subtitle is, “Marketing via Facebook, Twitter Yields Results for Some, Others Say It’s Overrated; ‘Hype Right Now Exceeds the Reality’.” I understand the point the article is trying to make — Where are the results?… Continue Reading Don’t shoot the medium
Color is a major factor in design. The color decision-making for your branding, products or website is very important. Choosing the wrong color can mislead the buyer or reader. Every color has a meaning, symbolism and psychology behind it. Counterintuity’s logo uses two expressive colors: blue and orange. Meaning of the color BLUE: The color… Continue Reading The color psychology behind logo design
As a publicist and crisis communications coordinator, I have to give Tiger Woods an “A’ for his speech today. Sure, it would have been better had he come out with a public mea culpa a few months ago. And yes, he probably shouldn’t have chastised the media for stalking his kids– that came across as… Continue Reading It’s the cry of the Tiger