This morning, I asked the concierge at my hotel where the nearest ATM was. Lucky for me, it was right down the street. Imagine my surprise when I arrived. Is Rab-o-bank inviting trouble, or just ignorant of multi-lingual translations of their name? We often help clients brainstorm names and branding for their startups. I guarantee this is… Continue Reading What’s in a name?
In our most recent Get Connected! Seminar, Amy talked about engaging in and starting a two-way conversation. Inc.com has come up with their own list 30 Tips for Using Social Media in Your Business. Do you have any of your own tips that you’ve used in your business or any that you’ve used from Get… Continue Reading RB (Re-blog!) @everyone
Here’s an example of how design makes the difference. The top badge is mine from our Get Connected! social media seminar. The one on the bottom is from an event Amy and I attended last week. Nice design, huh? The undesigned badge signals this: “We haven’t given this a lot of thought.” And that’s what… Continue Reading Why you don’t want no stinking badges
While driving home from work the other night, as usual, I was listening to All Things Considered on KCRW. On a station break, I heard one of Sarah Spitz’ regular underwriting messages. You know, you’ve heard them a million times. But this one was different: “…Watch Glee tonight at 9pm right after So You Think… Continue Reading Don’t break your brand
Your logo is the first tool your customers and prospects have to size you up. Continue Reading When Bad Things Happen to Good Logos
“That’s the key that a lot of people miss is the relationship part,” Karmer said. “People will tweet, ‘Oh, buy this. Oh, buy that,’ but what helps businesses the most is when they engage because it’s a very interactive medium.”