In today’s podcast episode, Lee Wochner from Counterintuity and Stephen Halasnik from Financing Solutions, the leading provider of loans to nonprofits, discusses the importance of brand positioning for nonprofit organizations. Continue Reading Press Release: The Nonprofit MBA Podcast
We say “Speed up into the curve,” you hear “Bad idea.” Right? Wrong. It’s a reckless driving maneuver, sure — but a clever concept. Speeding up into the (metaphorical) curve means recognizing opportunity and reacting quickly, embracing change and making progress, looking to the future and meeting it with momentum. In the latest edition of… Continue Reading Speed Up into the Curve: Bad Driving, Good Strategy
In baseball, it’s clear who won: the team with the most runs. In Monopoly, it’s the last player standing, after everyone else has been bankrupted. But sometimes the rules of winning don’t involve beating other people. If you’ve ever run a marathon, you might define success as just having crossed the finish line (especially after… Continue Reading Success! (How to get it.)
It seems daunting, right? The idea of just improving. Of just putting it out there, of saying, “I’m going to improve.” Or, even bigger, “We’re going to improve.” Improve what? And how? Plus, let’s be honest, you’re skeptical about improvement — that it can actually be done. You’ve always done things this other way, you… Continue Reading How to improve, in just three steps
Have you changed the way you look at things? Have you changed the way people should look at you? And have you changed the actual look of your company? If not, you should. 2021 is not 2020. No year is like the one before it; not only is change constant, it comes faster and faster.… Continue Reading It’s a new year. Are you looking new?
Words express meaning. Images evoke emotion. By combining both, with intention and care, something truly magical happens: storytelling. As marketers, we create stories to present client services, successes, and aspirations in order to inspire customer actions and deepen their relationships with companies and brands. We do this by applying our core values, our smarts, and… Continue Reading The Penalty for Word Murder
WhatsApp’s latest update will ensure that both texts and voice calls sent via the popular messenger app are fully encrypted. Meaning, WhatsApp employees can’t snoop into your private data (even if they want to) – and neither can the government. This has roused some controversy, but we’re in support of the change. Why? It makes apps trustworthy… Continue Reading WhatsApp: Making Privacy a Priority
Honesty is the best policy…but April 1st provides us with a lighthearted break from that adage. For reasons we’re not totally clear on, the first of the fourth month of the year is a day for pranks – and as well as keeping us on our toes, this day of deception can teach us some… Continue Reading April Fools’ Rules