Your marketing is a joke
Clinging to outdated methods from glory days, they resisted every attempt to introduce new ideas: crazy things like data and the world wide web. Continue Reading Your marketing is a joke
Get to the point
You’ve got a lot to say, and you want to make sure your audience is getting it. Continue Reading Get to the point
Press Release: The Nonprofit MBA Podcast
In today’s podcast episode, Lee Wochner from Counterintuity and Stephen Halasnik from Financing Solutions, the leading provider of loans to nonprofits, discusses the importance of brand positioning for nonprofit organizations. Continue Reading Press Release: The Nonprofit MBA Podcast
Speed Up into the Curve: Bad Driving, Good Strategy
We say “Speed up into the curve,” you hear “Bad idea.” Right? Wrong. It’s a reckless driving maneuver, sure — but a clever concept. Speeding up into the (metaphorical) curve means recognizing opportunity and reacting quickly, embracing change and making progress, looking to the future and meeting it with momentum. In the latest edition of… Continue Reading Speed Up into the Curve: Bad Driving, Good Strategy
Success! (How to get it.)
In baseball, it’s clear who won: the team with the most runs. In Monopoly, it’s the last player standing, after everyone else has been bankrupted. But sometimes the rules of winning don’t involve beating other people. If you’ve ever run a marathon, you might define success as just having crossed the finish line (especially after… Continue Reading Success! (How to get it.)
How to improve, in just three steps
It seems daunting, right? The idea of just improving. Of just putting it out there, of saying, “I’m going to improve.” Or, even bigger, “We’re going to improve.” Improve what? And how? Plus, let’s be honest, you’re skeptical about improvement — that it can actually be done. You’ve always done things this other way, you… Continue Reading How to improve, in just three steps
It’s a new year. Are you looking new?
Have you changed the way you look at things? Have you changed the way people should look at you? And have you changed the actual look of your company? If not, you should. 2021 is not 2020. No year is like the one before it; not only is change constant, it comes faster and faster.… Continue Reading It’s a new year. Are you looking new?
The Penalty for Word Murder
Words express meaning. Images evoke emotion. By combining both, with intention and care, something truly magical happens: storytelling. As marketers, we create stories to present client services, successes, and aspirations in order to inspire customer actions and deepen their relationships with companies and brands. We do this by applying our core values, our smarts, and… Continue Reading The Penalty for Word Murder