was successfully added to your cart.

Blog

Fresh Thinking

Category Archives: Clients

Foundation for New American Musicals Gets a Site Upgrade!

Foundation for New American Musicals Gets a Site Upgrade

By | Clients, Design, Websites | No Comments

A good musical is hard to resist; nothing compares to the perfect balance of singing, dancing and dazzling storytelling. So when the Foundation for New American Musicals (FNAM) came to us for a website transformation, we knew we had to convey the same power, panache and possibilities that are borne of a new work of musical theatre.

FNAM is a 10-year-old nonprofit dedicated to educating the next generation of composers, librettists and lyricists for the musical stage. Its current and past students have developed work seen throughout Los Angeles, New York and the world over. This site needed to speak to a wide range of visitors: high school and college students, educators, stage and screen entertainment industry professionals and innovators, musical consumers such as showcase event audiences, and current and potential sponsors and the media.

How’d we make that happen?

By hitting the following objectives:

  • Build a site that is intuitive to navigate and mobile friendly
  • Drive higher ticket sales to FNAM performances and new major events
  • Reflect the energy around the resurgence of the musical
  • Portray the storyline between the initiatives and how they work together to form a continuing pathway for creators of new musicals
  • Offer applications for contests and showcase events to new talent
  • Option to purchase tickets and attend events for musical theater fans
  • Persuading funding/media prospects that 1) The art form is important, and 2) FNAM is celebrating and bringing new works and creators to the forefront.

Complete with a responsive WordPress website and updated copy for the homepage, we delivered results that we’re confident will serve FNAM well – and keep the musical business booming, too!

7 Holiday Gift Ideas from C! Clients – Just in Time for #ShopSmall Day on 11/25

5 Gift Ideas from C! Clients, Just in Time for the Holidays

By | Clients, Fun, Holidays | No Comments

If you’re a good little elf, you’ve already started a list of holiday gift ideas for yourself, your loved ones and/or people you feel obligated to give stuff to – and you’ve probably already gotten stumped, too. But don’t fret! We’ve got plenty of suggestions, and they come with a bonus: they’re all from our clients and will help you find the perfect gift in time for the holidays.

  • Ideal Pet Doors
    This is perfect for the animal lover in your life (or just for your animal). Ideal Pet’s products have been around for nearly 40 years, so you know they’re good – plus, we just supplied their site with an e-commerce store, meaning you can get their doors delivered right to yours with the click of a button!
  • Pasadena Symphony & POPS Tickets
    Music fans, gather ’round! The Pasadena Symphony & POPS has a bevy of awesome concerts to choose from. Snag a couple tickets and swap material goods for a memorable experience.
  • Golden State Gymnastics Lessons
    Shopping for the kid who has everything? Get ‘em gymnastics lessons! Peruse their class and camp options online for a fun, healthy alternative to Yet Another Toy.
  • Community Foundation of the Verdugos Donation
    Everyone has that friend who says they “really don’t want anything,” but we’ve got an offer they can’t refuse: the gift of giving! Community Foundation of the Verdugos has a number of donation options, from Arts & Culture to Children & Youth.
  • Skin Matrx Gift Certificate
    The winter months can wreak havoc on your skin, which is why there’s no better time for a spa day! Treat yourself (or a friend) to this Burbank-based beauty shop’s body treatments, light rejuvenation therapy, or a special holiday Arctic Cranberry Facial!

What’s your all-time favorite present? Tell us about it in the comments below – and hit us up if you need a hand with gift wrapping. Or marketing. We’re pretty good at both.

Ideal-Pet-Homepage

Ideal Pet’s Online Store Is A Game-changer

By | Clients, Design, Websites | One Comment

Ideal Pet Products is one of the world’s top pet product manufacturers, with more than 1 million dog and cat doors currently in use across the globe. It also holds a special place on our client list – and no, not just because its key demographic is fluffier and cuter than most.

Since 2009, Counterintuity has guided Ideal Pet’s marketing to double-digit sales growth year-over-year. Ideal Pet was a strictly wholesale business up till 2017, but when the time came to transition into retail as well, we knew one big thing had to change: the website.

Since we’re already well acquainted with all aspects of Ideal’s marketing initiatives – social media, email marketing, digital advertising and general website updates – reinventing the site was the logical next step.

Our core areas of focus going into this project:

  • Copywriting
  • E-commerce
  • Marketing & Sales Strategy
  • Web Design & Maintenance

We set off evaluating and refreshing the existing website copy before tackling the task of building out their online store of more than 200 products. To ensure their e-commerce site was positioned for success, we held off on the launch until we increased total sessions by 65% and unique users by 70% (with more than 50,000 page views per month).

Ideal Pet Product’s Ideal Website

We’re so glad to present our friends at Ideal Pet with a website that’s equipped for this new chapter of their business journey.

Need a website that’s up for your latest undertaking? Contact us now!

Social, Site & Logo: A New Approach for Cole Pro Media

Social, Site & Logo: A New Approach for Cole Pro Media

By | Clients, Design, Websites | No Comments

Social, Site & Logo: A New Approach for Cole Pro MediaThe owner of Cole Pro Media, Laura Cole, is the definition of a pro. A former national TV news reporter and CBS employee, Laura started her company specifically to help law enforcement and government entities (particularly police and fire) with social media management in the wake of the 24-hour news cycle. We were honored she came to Counterintuity to make some changes – and knew we had high standards to meet.

First order of business? A strategy session, of course. We learned precisely what Laura wanted and determined how to deliver.

Logo Design

We kept the logo simple and timeless so it would appeal to Cole Pro’s demographic and stand out on business cards, letterheads, and online.

Revamped Website

Straightforward organization makes information easily accessible and allows visitors to quickly determine whether Cole Pro is the right fit for them.

Social, Site & Logo: A New Approach for Cole Pro Media

Before

After

Redesigned Social Profiles

A social media company obviously needs a solid social presence; we stuck with clean images and concise bios for both Twitter and Facebook.

Social, Site & Logo: A New Approach for Cole Pro Media

We’re proud to play a part in Cole Pro’s contribution to the community – and we’d love to do it for you, too! If your business needs a boost, don’t hesitate to contact us.

Say Cheese! San Diego Dental Society’s New Website is Ready for Its Close-Up

Say Cheese! San Diego County Dental Society’s New Site is Ready for Its Close-Up

By | Clients, Design, Websites | No Comments

The San Diego County Dental Society has many things to be proud of – 2,000 members (70 percent of its area’s dentists), an active role in the betterment of its community and increasing access to dental care, to name a few – and now, they can add an impressive website to the list!

sdds

SDCDS came to Counterintuity with a few changes in mind, and here’s what we delivered:

  • A sleek new style. We knew a modern look was important to them, but didn’t skimp on substance. This site packs a functional punch!
  • Improved member services. SDCDS’s members are the heart of the society. Click-to-pay, click-to-schedule and click-to-post are all new additions aimed at giving them the smooth user experience they deserve.
  • Responsive + WordPress. We submitted 30 pages, 10 wireframes, 2 website mockups and 3 subpage mockups so we could be sure SDCDS was getting exactly what they wanted.
  • Updated features. Event management, dentist search, job listings, a donations center and member portal are all now easily accessible.

It’s an honor to work with this organization, and we’re confident this site will offer its members stellar support through the advocacy, education, and business management SDCDS is famous for.

Think it’s time your site got a refresh? Contact us today – we’re only a click away!

Now if you’ll excuse us, we’re going to go brush our teeth.

august2017--copy

Homepage Home Run

By | Clients, Design | No Comments

Q: Which is more important: a website’s aesthetics or its functionality?

A: BOTH! The two concepts are inextricably connected on numerous levels.

A few months ago, Hotel Council of San Francisco asked us for a transformative site overhaul and their expectations were high. Their new website had to demonstrate the organization’s significant influence in the region with a stunning-yet-user-friendly web portal.

 

hcHere’s a peek into what we delivered:

EXCLUSIVE, EXCLUSIVE, EXCLUSIVE

  • We developed a custom, secure membership platform where registration, event sign-up, and payment can all be managed in one easy place.
  • Time savings for staff: Not only does this process look great, the improved functionality serves as an immediate benefit to members while reducing the Council staff time spent on menial tasks.

HOMEPAGE, HOME RUN

  • Three second rule – Hotel Council’s site passes the 3 second rule: You’ve got about three seconds to engage a website visitor before they lose interest and wander off. Our team listened, and delivered a design to match the timeless beauty of San Francisco.
  • Bold wins - With that immediacy in mind, our design team armed this page with bold colors, clear navigation, and a clear value statement, helping guide visitors to their ideal location.

PRO TIP: Take a look at your homepage. Can you tell EXACTLY what your company does in under :03? Now try it with someone who doesn’t work with you. The results may shock you.

Does your site need a functional or aesthetic upgrade? Contact us today to learn more.

Client Shout Out: Golden State Gymnastics

Client Shout-Out: Golden State Gymnastics Website

By | Clients | One Comment

When Golden State Gymnastics asked us for a site refresh that was inviting, playful, and fun, we bent over backwards (get it?) to deliver.

Our Mission:

Making it easy to register for Golden State’s awesome gymnastics classes, sign up for a stellar birthday party or kick it at one of their cool camps.

Our Method:

  1. We knew the Call To Action needed center stage, so we included two dedicated “Register Now” buttons: one up top and one in the right-hand navigation bar.
  2. New photos! We sent one of our favorite photographers to the gym for some shots of the newly updated facility.
  3. Restructuring content is a project, but we put the time in so it takes no time at all for visitors to find important details (like class and team programs).
  4. Adding full-screen images and making the site mobile friendly brought it into 2017.
  5. Last but not least, we increased both mobile and desktop speed by a whopping 40 percent [insert zoom sound effect here].

Final score? We’re thinking a perfect 10. Congrats on the new site, guys!

OVER NINE MILLION DOLLARS IN LEADS, YOU CAN BE NEXT!

Over Nine Million Dollars In Leads, You Can Be Next!

By | Clients, Digital advertising | No Comments

Recently, we’ve generated more than Nine Million Dollars in leads, and a whole bunch of sales, for many of our clients. Here are just four examples of how we harnessed the power of digital marketing and advertising to do that.

Brown and Goodkin Website

1. Brown and Goodkin

Who They Are:

With over 40 years of service in Southern California, the lawyers of Brown & Goodkin work tirelessly on behalf of postal workers, secret service agents and other federal employees in their time of need.

What We Did:

By creating a new, responsive website and optimizing the firm’s existing Google advertising campaigns, we were able to streamline their messaging and generate an increase of leads across the country. Our strategic approach to the campaign has also led to greater efficiency in terms of geographic targeting.

Cousins Maine Lobster Facebook Ads

2. Cousins Maine Lobster

Who They Are:

After appearing on ABC’s Shark Tank in 2012, Sabin Lomac and Jim Tselikis became over-night foodie sensations. Their company’s unique take on fresh seafood and classic Northeastern casual cuisine has evolved their business from simply a great idea to a national fleet of high-end trucks, a brick and mortar location in West Hollywood, and a growing online business.

What We Did:

We created CML’s first ever online advertising campaign which netted 148 sales in the initial phase of operation. The program was multi-platform and included numerous messaging and creative tests that promoted, and increased sales both online and offline.

VEDC print media

3. VEDC

Who They Are:

Formerly known as the Valley Economic Development Center, this storied non-profit helps small businesses across the nation, many of them helmed by women or minorities, connected with lenders interested in helping them grow.

What We Did:

With custom creative, interactive ads and landing pages, we generated hundreds of small-business loan leads in five target markets across the United States. Total value of these loan applications exceeded $9M, greatly beating the client’s goals. Even more importantly, seven figures of completed loan deals helped emerging businesses succeed and grow.

Culinary Classroom Facebook Ads

4. Culinary Classroom

Who They Are:

Chef Eric Jacques Crowley is a renowned master chef whose Culinary Classroom has shaped the careers of many professional chefs – while also sharing cooking classes with enlightened amateurs.

What We Did:

Within just two weeks, we whipped up and served a selection of ads that sold out Chef Eric’s multi-week cooking and baking courses in West Los Angeles. Our ads focused on the ideal prospect for each course, ranging in cost from $1,500-$2,700, and featured a variety of marketing messages and imagery.

Your business could be next.

We can help you capture leads and make sales too. Whether you’re a non-profit organization or a small or medium-sized business, we’re here to listen and learn – and then put in action a plan that helps your business grow.

CLICK HERE or give us a call 818.848.1700