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Category Archives: Clients

Hilton Universal Project: 15 Stories, 365 Rooms & 1 Sleek Website

Hilton Universal Project: 15 Stories, 365 Rooms & 1 Sleek Website

By | Clients, Design, Websites | No Comments

If you’ve been to Universal City, you’ve seen the Hilton Universal – and so have lots of other people. With the Los Angeles tourism industry booming and the popularity of Hilton Universal’s surroundings, the 24-story, 495-room hotel effectively operates at capacity throughout the year.

That’s why Hilton has decided an expansion is in order. An expansion including 15 stories, 365 rooms, a penthouse restaurant, luxury spa, a fitness center, and a business/community meeting space. They needed a great platform to share their great plans, and that’s where Counterintuity came in with a sleek new website.

OUR GOAL

Design a simple, sophisticated website to keep the public updated on the Hilton Universal Project’s progress.

OUR RESULTS

  •  A responsive WordPress website that’ll look gorgeous on mobile or desktop.
  • An eye-catching image gallery that demonstrates the aesthetic value of the project.
  • A Project page outlining the scope of the project.
  • A FAQ page addressing visitor’s questions, concerns and details.

We’re confident this site will help Hilton Universal make this exciting expansion project a reality – and we’d love to help you, too! Contact us today for your free consultation.

R.S. Miles Steel’s New Site is a Spotlight-Stealer

R.S. Miles Steel Website: Old Heritage Meets New Technology

By | Clients, Design, Websites | No Comments

R.S. Miles & Son Corp. has been a full-service steel supplier since 1954, utilizing the latest technology in precision cutting to provide customers with top-notch materials. So it only makes sense for their website to be cutting-edge too, right? That’s what we set out to achieve when tackling this recent redesign.

  • Our team wanted to create an “old heritage meets new technology” feel that honored R.S. Miles’ long history, which is why we chose a traditional serif typeface.
  • On the home page, sparks (literally) fly in dynamic slider images as the visitor reads about R.S. Miles’ specialties – expert cutting and precise Blanchard grinding, to name a couple.
  • A clear navigation bar ensures customers can click right to the information they require.
  • Snappy copy keeps comprehensive subject matter interesting. “We’re tough enough to cut steel, but we’re easy to work with.”
  • The “Capabilities” section (complete with photos) details past projects and demonstrates client range – R.S. Miles steel works just about anywhere, from military vehicles to amusement parks.
  • Contact forms are readily available throughout the website, so there’s nothing holding visitors back from reaching out.

Like what you see? Need a new site of your own? Our contact forms are readily available, too – click here to find out what we can do for you!

Upgrade Alert: Glendale Education Foundation’s New Site is Outta Sight

Upgrade Alert: Glendale Education Foundation’s New Site is Outta Sight

By | Clients, Design, Websites | One Comment

We love helping local organizations help people. That’s why we were super excited that the Glendale Education Foundation (GEF) wanted their new site to be Counterintuity-crafted!

Since 2005, this exemplary organization has raised more than $3 million in funds for Glendale public school programs in the arts, sciences, athletics, and nutrition – programs that would otherwise be cut due to lack of state and national funding. We truly believe in this cause, and knew GEF’s site had to reflect the great work behind it.

So what’d we do?

  • Highlighted vibrant pictures of students benefiting from the activities and programs GEF supports.
  • Used crisp copywriting to clearly describe GEF’s goals, programs and events.
  • Focused on SEO optimization so that search engines will put GEF at the top of the list – and they’ll get the audience they deserve.
  • Ensured easy navigation. Headers are clear and concise, so visitors will never get frustrated and leave before getting the information they need.
  • Took a responsive approach. Visitors can see the site in all its properly-formatted glory from any device – which is pretty important, given the Search Engine Land fact that more than half of searches are done on a mobile phone.
  • Made donating painless by delineating the details and streamlining the process. GEF needs to raise at least $350,000 per year to keep existing programs going for future students. Want to help? Now it’s easier than ever to give back.

Think your site could benefit from an education in optimization? Contact us today.

Foundation for New American Musicals Gets a Site Upgrade!

Foundation for New American Musicals Gets a Site Upgrade

By | Clients, Design, Websites | No Comments

A good musical is hard to resist; nothing compares to the perfect balance of singing, dancing and dazzling storytelling. So when the Foundation for New American Musicals (FNAM) came to us for a website transformation, we knew we had to convey the same power, panache and possibilities that are borne of a new work of musical theatre.

FNAM is a 10-year-old nonprofit dedicated to educating the next generation of composers, librettists and lyricists for the musical stage. Its current and past students have developed work seen throughout Los Angeles, New York and the world over. This site needed to speak to a wide range of visitors: high school and college students, educators, stage and screen entertainment industry professionals and innovators, musical consumers such as showcase event audiences, and current and potential sponsors and the media.

How’d we make that happen?

By hitting the following objectives:

  • Build a site that is intuitive to navigate and mobile friendly
  • Drive higher ticket sales to FNAM performances and new major events
  • Reflect the energy around the resurgence of the musical
  • Portray the storyline between the initiatives and how they work together to form a continuing pathway for creators of new musicals
  • Offer applications for contests and showcase events to new talent
  • Option to purchase tickets and attend events for musical theater fans
  • Persuading funding/media prospects that 1) The art form is important, and 2) FNAM is celebrating and bringing new works and creators to the forefront.

Complete with a responsive WordPress website and updated copy for the homepage, we delivered results that we’re confident will serve FNAM well – and keep the musical business booming, too!

7 Holiday Gift Ideas from C! Clients – Just in Time for #ShopSmall Day on 11/25

5 Gift Ideas from C! Clients, Just in Time for the Holidays

By | Clients, Fun, Holidays | No Comments

If you’re a good little elf, you’ve already started a list of holiday gift ideas for yourself, your loved ones and/or people you feel obligated to give stuff to – and you’ve probably already gotten stumped, too. But don’t fret! We’ve got plenty of suggestions, and they come with a bonus: they’re all from our clients and will help you find the perfect gift in time for the holidays.

  • Ideal Pet Doors
    This is perfect for the animal lover in your life (or just for your animal). Ideal Pet’s products have been around for nearly 40 years, so you know they’re good – plus, we just supplied their site with an e-commerce store, meaning you can get their doors delivered right to yours with the click of a button!
  • Pasadena Symphony & POPS Tickets
    Music fans, gather ’round! The Pasadena Symphony & POPS has a bevy of awesome concerts to choose from. Snag a couple tickets and swap material goods for a memorable experience.
  • Golden State Gymnastics Lessons
    Shopping for the kid who has everything? Get ‘em gymnastics lessons! Peruse their class and camp options online for a fun, healthy alternative to Yet Another Toy.
  • Community Foundation of the Verdugos Donation
    Everyone has that friend who says they “really don’t want anything,” but we’ve got an offer they can’t refuse: the gift of giving! Community Foundation of the Verdugos has a number of donation options, from Arts & Culture to Children & Youth.
  • Skin Matrx Gift Certificate
    The winter months can wreak havoc on your skin, which is why there’s no better time for a spa day! Treat yourself (or a friend) to this Burbank-based beauty shop’s body treatments, light rejuvenation therapy, or a special holiday Arctic Cranberry Facial!

What’s your all-time favorite present? Tell us about it in the comments below – and hit us up if you need a hand with gift wrapping. Or marketing. We’re pretty good at both.

Ideal-Pet-Homepage

Ideal Pet’s Online Store Is A Game-changer

By | Clients, Design, Websites | No Comments

Ideal Pet Products is one of the world’s top pet product manufacturers, with more than 1 million dog and cat doors currently in use across the globe. It also holds a special place on our client list – and no, not just because its key demographic is fluffier and cuter than most.

Since 2009, Counterintuity has guided Ideal Pet’s marketing to double-digit sales growth year-over-year. Ideal Pet was a strictly wholesale business up till 2017, but when the time came to transition into retail as well, we knew one big thing had to change: the website.

Since we’re already well acquainted with all aspects of Ideal’s marketing initiatives – social media, email marketing, digital advertising and general website updates – reinventing the site was the logical next step.

Our core areas of focus going into this project:

  • Copywriting
  • E-commerce
  • Marketing & Sales Strategy
  • Web Design & Maintenance

We set off evaluating and refreshing the existing website copy before tackling the task of building out their online store of more than 200 products. To ensure their e-commerce site was positioned for success, we held off on the launch until we increased total sessions by 65% and unique users by 70% (with more than 50,000 page views per month).

Ideal Pet Product’s Ideal Website

We’re so glad to present our friends at Ideal Pet with a website that’s equipped for this new chapter of their business journey.

Need a website that’s up for your latest undertaking? Contact us now!

Social, Site & Logo: A New Approach for Cole Pro Media

Social, Site & Logo: A New Approach for Cole Pro Media

By | Clients, Design, Websites | No Comments

Social, Site & Logo: A New Approach for Cole Pro MediaThe owner of Cole Pro Media, Laura Cole, is the definition of a pro. A former national TV news reporter and CBS employee, Laura started her company specifically to help law enforcement and government entities (particularly police and fire) with social media management in the wake of the 24-hour news cycle. We were honored she came to Counterintuity to make some changes – and knew we had high standards to meet.

First order of business? A strategy session, of course. We learned precisely what Laura wanted and determined how to deliver.

Logo Design

We kept the logo simple and timeless so it would appeal to Cole Pro’s demographic and stand out on business cards, letterheads, and online.

Revamped Website

Straightforward organization makes information easily accessible and allows visitors to quickly determine whether Cole Pro is the right fit for them.

Social, Site & Logo: A New Approach for Cole Pro Media

Before

After

Redesigned Social Profiles

A social media company obviously needs a solid social presence; we stuck with clean images and concise bios for both Twitter and Facebook.

Social, Site & Logo: A New Approach for Cole Pro Media

We’re proud to play a part in Cole Pro’s contribution to the community – and we’d love to do it for you, too! If your business needs a boost, don’t hesitate to contact us.

Say Cheese! San Diego Dental Society’s New Website is Ready for Its Close-Up

Say Cheese! San Diego County Dental Society’s New Site is Ready for Its Close-Up

By | Clients, Design, Websites | No Comments

The San Diego County Dental Society has many things to be proud of – 2,000 members (70 percent of its area’s dentists), an active role in the betterment of its community and increasing access to dental care, to name a few – and now, they can add an impressive website to the list!

sdds

SDCDS came to Counterintuity with a few changes in mind, and here’s what we delivered:

  • A sleek new style. We knew a modern look was important to them, but didn’t skimp on substance. This site packs a functional punch!
  • Improved member services. SDCDS’s members are the heart of the society. Click-to-pay, click-to-schedule and click-to-post are all new additions aimed at giving them the smooth user experience they deserve.
  • Responsive + WordPress. We submitted 30 pages, 10 wireframes, 2 website mockups and 3 subpage mockups so we could be sure SDCDS was getting exactly what they wanted.
  • Updated features. Event management, dentist search, job listings, a donations center and member portal are all now easily accessible.

It’s an honor to work with this organization, and we’re confident this site will offer its members stellar support through the advocacy, education, and business management SDCDS is famous for.

Think it’s time your site got a refresh? Contact us today – we’re only a click away!

Now if you’ll excuse us, we’re going to go brush our teeth.