was successfully added to your cart.

Blog

Fresh Thinking

Category Archives: Clients

Social, Site & Logo: A New Approach for Cole Pro Media

Social, Site & Logo: A New Approach for Cole Pro Media

By | Clients, Design, Websites | No Comments

Social, Site & Logo: A New Approach for Cole Pro MediaThe owner of Cole Pro Media, Laura Cole, is the definition of a pro. A former national TV news reporter and CBS employee, Laura started her company specifically to help law enforcement and government entities (particularly police and fire) with social media management in the wake of the 24-hour news cycle. We were honored she came to Counterintuity to make some changes – and knew we had high standards to meet.

First order of business? A strategy session, of course. We learned precisely what Laura wanted and determined how to deliver.

Logo Design

We kept the logo simple and timeless so it would appeal to Cole Pro’s demographic and stand out on business cards, letterheads, and online.

Revamped Website

Straightforward organization makes information easily accessible and allows visitors to quickly determine whether Cole Pro is the right fit for them.

Social, Site & Logo: A New Approach for Cole Pro Media

Before

After

Redesigned Social Profiles

A social media company obviously needs a solid social presence; we stuck with clean images and concise bios for both Twitter and Facebook.

Social, Site & Logo: A New Approach for Cole Pro Media

We’re proud to play a part in Cole Pro’s contribution to the community – and we’d love to do it for you, too! If your business needs a boost, don’t hesitate to contact us.

Say Cheese! San Diego Dental Society’s New Website is Ready for Its Close-Up

Say Cheese! San Diego County Dental Society’s New Site is Ready for Its Close-Up

By | Clients, Design, Websites | No Comments

The San Diego County Dental Society has many things to be proud of – 2,000 members (70 percent of its area’s dentists), an active role in the betterment of its community and increasing access to dental care, to name a few – and now, they can add an impressive website to the list!

sdds

SDCDS came to Counterintuity with a few changes in mind, and here’s what we delivered:

  • A sleek new style. We knew a modern look was important to them, but didn’t skimp on substance. This site packs a functional punch!
  • Improved member services. SDCDS’s members are the heart of the society. Click-to-pay, click-to-schedule and click-to-post are all new additions aimed at giving them the smooth user experience they deserve.
  • Responsive + WordPress. We submitted 30 pages, 10 wireframes, 2 website mockups and 3 subpage mockups so we could be sure SDCDS was getting exactly what they wanted.
  • Updated features. Event management, dentist search, job listings, a donations center and member portal are all now easily accessible.

It’s an honor to work with this organization, and we’re confident this site will offer its members stellar support through the advocacy, education, and business management SDCDS is famous for.

Think it’s time your site got a refresh? Contact us today – we’re only a click away!

Now if you’ll excuse us, we’re going to go brush our teeth.

august2017--copy

Homepage Home Run

By | Clients, Design | No Comments

Q: Which is more important: a website’s aesthetics or its functionality?

A: BOTH! The two concepts are inextricably connected on numerous levels.

A few months ago, Hotel Council of San Francisco asked us for a transformative site overhaul and their expectations were high. Their new website had to demonstrate the organization’s significant influence in the region with a stunning-yet-user-friendly web portal.

 

hcHere’s a peek into what we delivered:

EXCLUSIVE, EXCLUSIVE, EXCLUSIVE

  • We developed a custom, secure membership platform where registration, event sign-up, and payment can all be managed in one easy place.
  • Time savings for staff: Not only does this process look great, the improved functionality serves as an immediate benefit to members while reducing the Council staff time spent on menial tasks.

HOMEPAGE, HOME RUN

  • Three second rule – Hotel Council’s site passes the 3 second rule: You’ve got about three seconds to engage a website visitor before they lose interest and wander off. Our team listened, and delivered a design to match the timeless beauty of San Francisco.
  • Bold wins - With that immediacy in mind, our design team armed this page with bold colors, clear navigation, and a clear value statement, helping guide visitors to their ideal location.

PRO TIP: Take a look at your homepage. Can you tell EXACTLY what your company does in under :03? Now try it with someone who doesn’t work with you. The results may shock you.

Does your site need a functional or aesthetic upgrade? Contact us today to learn more.

Client Shout Out: Golden State Gymnastics

Client Shout-Out: Golden State Gymnastics Website

By | Clients | One Comment

When Golden State Gymnastics asked us for a site refresh that was inviting, playful, and fun, we bent over backwards (get it?) to deliver.

Our Mission:

Making it easy to register for Golden State’s awesome gymnastics classes, sign up for a stellar birthday party or kick it at one of their cool camps.

Our Method:

  1. We knew the Call To Action needed center stage, so we included two dedicated “Register Now” buttons: one up top and one in the right-hand navigation bar.
  2. New photos! We sent one of our favorite photographers to the gym for some shots of the newly updated facility.
  3. Restructuring content is a project, but we put the time in so it takes no time at all for visitors to find important details (like class and team programs).
  4. Adding full-screen images and making the site mobile friendly brought it into 2017.
  5. Last but not least, we increased both mobile and desktop speed by a whopping 40 percent [insert zoom sound effect here].

Final score? We’re thinking a perfect 10. Congrats on the new site, guys!

OVER NINE MILLION DOLLARS IN LEADS, YOU CAN BE NEXT!

Over Nine Million Dollars In Leads, You Can Be Next!

By | Clients, Digital advertising | No Comments

Recently, we’ve generated more than Nine Million Dollars in leads, and a whole bunch of sales, for many of our clients. Here are just four examples of how we harnessed the power of digital marketing and advertising to do that.

Brown and Goodkin Website

1. Brown and Goodkin

Who They Are:

With over 40 years of service in Southern California, the lawyers of Brown & Goodkin work tirelessly on behalf of postal workers, secret service agents and other federal employees in their time of need.

What We Did:

By creating a new, responsive website and optimizing the firm’s existing Google advertising campaigns, we were able to streamline their messaging and generate an increase of leads across the country. Our strategic approach to the campaign has also led to greater efficiency in terms of geographic targeting.

Cousins Maine Lobster Facebook Ads

2. Cousins Maine Lobster

Who They Are:

After appearing on ABC’s Shark Tank in 2012, Sabin Lomac and Jim Tselikis became over-night foodie sensations. Their company’s unique take on fresh seafood and classic Northeastern casual cuisine has evolved their business from simply a great idea to a national fleet of high-end trucks, a brick and mortar location in West Hollywood, and a growing online business.

What We Did:

We created CML’s first ever online advertising campaign which netted 148 sales in the initial phase of operation. The program was multi-platform and included numerous messaging and creative tests that promoted, and increased sales both online and offline.

VEDC print media

3. VEDC

Who They Are:

Formerly known as the Valley Economic Development Center, this storied non-profit helps small businesses across the nation, many of them helmed by women or minorities, connected with lenders interested in helping them grow.

What We Did:

With custom creative, interactive ads and landing pages, we generated hundreds of small-business loan leads in five target markets across the United States. Total value of these loan applications exceeded $9M, greatly beating the client’s goals. Even more importantly, seven figures of completed loan deals helped emerging businesses succeed and grow.

Culinary Classroom Facebook Ads

4. Culinary Classroom

Who They Are:

Chef Eric Jacques Crowley is a renowned master chef whose Culinary Classroom has shaped the careers of many professional chefs – while also sharing cooking classes with enlightened amateurs.

What We Did:

Within just two weeks, we whipped up and served a selection of ads that sold out Chef Eric’s multi-week cooking and baking courses in West Los Angeles. Our ads focused on the ideal prospect for each course, ranging in cost from $1,500-$2,700, and featured a variety of marketing messages and imagery.

Your business could be next.

We can help you capture leads and make sales too. Whether you’re a non-profit organization or a small or medium-sized business, we’re here to listen and learn – and then put in action a plan that helps your business grow.

CLICK HERE or give us a call 818.848.1700

Brown and Goodkin website

Client Shout-Out: Brown & Goodkin Website

By | Clients | One Comment

Brown & Goodkin has provided 40 years of stellar legal service to federal employees – it’s only right their website reflects the integrity of their work. And we’re happy to report that after our redesign, it does!

While their cases aren’t always clear-cut, we made sure their website is. Federal civilian and postal service employees come to Brown & Goodkin for assistance with employment disputes and claims, and we made sure these federal employees able to find the information they need quickly and easily.

Client Shout-Out: Brown & Goodkin Website

Within minutes, they’ll know who’s working for them, what they do and – thanks to client testimonials – just how well they do it.

Client Shout-Out: Brown & Goodkin Website

Thanks for choosing us, Brown & Goodkin. We hope you love your new website!

Think your site could use a refresh? Let us know!

7 Ways to Make 2017 Awesome

7 Ways to Make 2017 Awesome

By | Clients, Fun | No Comments

In case we haven’t made it clear, we’re proud of the companies we work with. Like, really proud.

And why shouldn’t we be? Our clients provide some of the best, most in-demand services in the nation. Here’s how you can get with ‘em and make 2017 rock for you, your friends, your family…and your pets!


 ONLY THE HUNGRY: Cousins Maine Lobster 

7 Ways to Make 2017 Awesome

The Shark Tank sensations ship scrumptious fresh seafood and lobster rolls to your door. House party perfection!


CLASSY CONCERT: Pasadena Symphony

7 Ways to Make 2017 Awesome

Rachmaninoff Concerto No. 2 – February 18th at the illustrious Ambassador Auditorium.

This enduring Romantic masterpiece will leave you breathless and asking for more.


TECH FOR PETS: Ideal Pet Products

7 Ways to Make 2017 Awesome

Incomparable innovation, industry-leading value – and now a new electronic E-Z Pass pet door.


EAT YOUR LEARNING: Culinary Classroom

7 Ways to Make 2017 Awesome

Take a cooking class from some of LA’s top Chefs – a great Valentine’s Day gift!


SAFE ‘N GORGEOUS: Casoro Jewelry Safes 

7 Ways to Make 2017 Awesome

Protect your valuables with stunning, fully-customized watch and jewelry safes.


STAY-CAY WEST-WAY: 888 Hilgard 

7 Ways to Make 2017 Awesome

Hit up the best in West LA shopping and entertainment with a long weekend (or longer!) at the Westside’s premiere furnished apartments.


KIDS FUN AT THE GYM: Golden State Gymnastics

7 Ways to Make 2017 Awesome

Sign up for recreational fun classes or birthday parties for kids ages 3-18!


We’re incredibly thankful to count these seven businesses and nonprofit organizations among our wonderful clients. Their goods and services enrich and enhance the lives of so many people in Southern California and beyond; we’re honored to play even a small part in their growth. From websites to social media to advertising to SEO – our work helps them help you.

Tell us a little about yourself and we’ll be in touch with an 8th way of how to make 2017 awesome!

Casoro Jewelry Safes website

It’s Safe to Say: Casoro’s New Site is Stunning

By | Clients | 3 Comments

Casoro Jewelry Safes has been a leader in luxury safes for years – and we’re pleased to announce that their new website reflects that more than ever!

Our goal was to establish that Casoro’s high-end jewelry safes are the ideal addition to an opulent lifestyle, and our first priority with this project was showcasing their superior product. We accomplished this by adding a photo gallery exhibiting their wide variety of custom safe options, complete with specifications and dimensions.

Casoro Jewelry Safe - Gemstone Collection

Each product page includes a Design-A-Safe form that allows visitors to craft their perfect product, from the exterior color to the number of drawers, and to establish contact with Casoro by requesting a quote.

We maintained a visual focus with elegant slider images on every page, and included a section dedicated to their White Glove Service, which a recent study affirmed was a leading reason customers chose Casoro.

Casoro Jewelry Safes - White Glove Service

Need a redesign? Give us a shout. Your site is safe with us!