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Fresh Thinking

Category Archives: Clients

Client Feature: VEDC Entrepreneur Center Award of Excellence

Client Feature: VEDC Entrepreneur Center Award of Excellence

By | Awards, Clients, Websites | No Comments

We’re pleased to announce that the VEDC Entrepreneur Center, a recent addition to the C! client roster, has already gotten two award-winning projects out of Counterintuity’s handiwork.

“While The Entrepreneur Center is owned by a national non-profit, VEDC, it is in essence a new business,” says Warren Cooley, managing director of the Center. “It’s a 13,800 square foot building, located on a major thoroughfare, Van Nuys Boulevard, in an underserved part of the City of Los Angeles (Northeast San Fernando Valley), offering a range of programs and co-working space for businesses – all of this by design! Critical to the Center’s success, however, will be electronic media, with the primary platform being an interactive website. Thanks to Counterintuity, we have a first-rate website and social media tools.”

Mr. Cooley wasn’t the only one impressed by our site – the Communicator Awards granted it an Award of Excellence for a Website in the Charitable Organizations / Non-Profit category.

What helped us to get this website just right? A tour of the client’s beautiful building! Built in Pacoima only one year ago, the Entrepreneur Center’s bright colors and distinctive look made an impression before we even walked through the door.

“The initial inspiration for our design work was the architecture of the building,” says our designer, Val. “We took a tour and then I did a little more research and found the architect who designed the building. He described their inspiration of a famous artist and then we designed the website to show that off. The website was a representation of the building – bold colors, very minimalist – and that was the inspiration for the architect and the artist who inspired him. Their building was like a piece of art, so we replicated that.”

We stuck to that same theme when creating the Entrepreneur Center’s logo. “The logo is a reflection of the building,” says Val. “The building looks like an icon, and it’s also functional for what they do – they’re a co-working space – so we thought it could be used as a symbol.”

The Entrepreneur Center focuses on providing small businesses with the knowledge, capital and workspace they need to achieve big success, and we consider it an honor to create marketing materials that reflect this great organization’s merit.

Client feature: The Acres’ website wins 2016 Communicator Award of Excellence

Client feature: The Acres’ website wins 2016 Communicator Award of Excellence

By | Awards, Clients, Design, Websites | One Comment

This November, we launched a newly redesigned website for The Acres, a state-of-the-art dressage training facility. We thought the final product looked fantastic – and the Communicator Awards agreed! Our responsive website won the 2016 Communicator Award for Websites in the Sports Category.

According to their site, “The Award of Excellence, our highest honor, is given to those entrants whose ability to communicate positions them as the best in the field.” With more than 6,000 entries this year, we’re pretty pleased to have made it to the top.

So what set The Acres apart from the rest? We believe it was the approach of our designer, Val, who used a video from the client as the basis for a dynamic home page. “I got inspired by what I saw in the video. The video was so elegantly done that it represented who they are, and that’s what a website is supposed to do.”

The Acres’ ranch manager, Amy Ebeling, was quite pleased with the outcome.

“Counterintuity took my outdated website and with the use of imagination, beautiful photography/video, and smart streamlining information, turned it into a beautiful website that everyone loves and admires. I was very detailed and insisted on including a huge amount of information about our business, our team, and also our farm in the scope of the project. More than just the template, I wanted a feel that emulates our everyday lifestyle at The Acres, so that someone looking at the website can feel the level of passion we have for our work. Amy Kramer and her team were able to capture and display the information, but more importantly convey the feel and love we have for our sport, our horses, and the people with which we surround ourselves. I could not be happier with the result; it is a testament to Counterintuity’s hard work and professionalism.”

We’d like to thank the Communicator Awards for recognizing the talents of the Counterintuity team members who made this award possible.

This isn’t the only Award of Excellence we snagged this year – stay tuned for our next client feature.

2016 Communicator Awards

2016 Communicator Awards

By | Awards, Clients, News | No Comments

We aren’t above giving ourselves a well-deserved pat on the back – and we’re pleased to announce that a pat (or two) is in order, thanks to the 2016 Communicator Awards!

This year, we earned not one but FIVE Communicator Awards for the top-notch integrated campaign, websites, and annual reports we’ve provided our clients.

We’re so proud of our amazing team for making such achievements possible.

Stay tuned for details (and to learn which great companies now boast medal-worthy material).

Cireon tradeshow

USIndoor’s 2016 Facility Operators Conference

By | Clients | No Comments

Our client, leading LED lighting manufacturer Cireon, just attended USIndoor’s 16th Annual US Indoor Facility Operators Conference in Las Vegas!

At the conference, Cireon representatives illuminated the benefits of LED light and…played foosball? Yep, foosball! Our client wanted to show the superior effect their lights have on fields and courts – on a small scale, i.e. one that could fit in a booth at a tradeshow.

So what’s a marketing firm to do? We bought a foosball table, assembled it and adorned it with their logo. As you can see, it seemed to be a pretty big hit!

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We’re glad we could help. And hey, if you’re ever in the market for some high quality industrial/commercial LED lighting, you know who to call! (They might even still have the foosball table.)

Copy R Website Redesign: Client Shout-Out

Copy R Website Redesign: Client Shout-Out

By | Clients, Design, Websites | No Comments

We’re pleased to announce that our friends at Copy R have a newly redesigned website, compliments of – you guessed it – Counterintuity! Let’s take a tour, shall we?


Copy R Website Redesign: Client Shout-Out

Right off the bat, you get what you’re looking for. No hunting for contact information (there it is, right at the top!), asking what this company actually does, or scrambling for a list of services – it’s all plain to see on the landing page.


Copy R Website Redesign: Client Shout-Out

We believe an educated customer is a happy customer. That’s why we made sure Copy R’s available services – printer and copier systems, document management, and network support – were described in detail and prominently featured on each page.


Copy R Website Redesign: Client Shout-Out

In the spirit of “show, don’t tell,” we included a section of case studies. Curious about Copy R’s past projects? Wonder no more. You’ve got easy access to past clients’ problems and Copy R’s solutions in the education, corporate, and non-profit sectors.

So there you have it. Next time you’re in the market for a printer/copier or document management, call on Copy R. And contact us when you’re in the market for marketing (or a snazzy new website)!

How to Get Lucky Finding Your First Marketing Company

Get Lucky with the Right Marketing Agency

By | Clients, Customer Service, Email Marketing | No Comments

Finding a great marketing company can be a lot like finding a four-leaf clover: frustrating, time consuming, and nearly impossible. It’s only harder as a small business new to the process. How can you be sure an agency will give you what you need? How do you even know what you need? Unfortunately, a lot of first-timers make the same mistakes when seeking out a marketing firm. Here are a few big ones and how to avoid them:

  1. Unclear expectations. The biggest mistake you can make is approaching a marketing company before establishing your goals. If you don’t know what you want, even the best marketer can’t give it to you. Before meeting with an agency, ask yourself what you’re hoping to gain from enlisting their services.
  2. Opposite objectives. They’re pushing for print; you want to go digital. They specialize in sports marketing; you’re a law firm. Bottom line: you’re incompatible. There’s an appropriate marketing match out there for everyone, but you won’t find it if you put your company in the hands of an agency that doesn’t understand it.
  3. Pretending size doesn’t matter. Generally, you want to deal with a company that deals with companies like yours. If you’re a small company, you can bet your business will be a low priority for a big marketing agency. Choose an agency experienced with clients of your class.
  4. Lack of communication. You’ve done your research, established your goals, and found an agency that seems to match your criteria. All done, right? Nope. Once you’ve settled on an agency, that relationship needs regular attention. Keep the lines of communication open and make sure you find an agency that will do the same.

Lucky for you, Counterintuity can make your hunt a lot easier. As a full-service digital marketing firm, we’re a one-stop shop for all your web design, copywriting, SEO/SEM, strategy, and PR needs. Contact us today for a free consultation!

Image by Umberto Salvagnin is licensed under CC BY 2.0.

Hollywood United Methodist Church: Shout-Out

Hollywood United Methodist Church: Client Shout-Out

By | Clients, Design | No Comments

Check out the Hollywood United Methodist Church’s website! Pretty cool, right? And if it looks to you like Counterintuity handiwork…that’s ‘cause it is. No big deal.

Take a look around and you’ll find a photo gallery, ways to get involved, and sermon videos. They even have a blog!

Congratulations on your new site, Hollywood UMC –  and thanks for choosing us to make it!

The Acres: Client Shout-Out

The Acres: Client Shout-Out

By | Clients, Design, Websites | No Comments

This week’s post is going to be half congratulatory, half self-congratulatory. ‘Cause guess what? We finished The Acres’ new website! And we must say, it’s looking pretty snazzy. Which is good news for them. And good news for us, too!

The Counterintuity team had tons of fun learning more about the art of dressage, sorting through photos of The Acres’ beautiful facility, and compiling the timeline for Jan Ebeling’s impressive career.

We’re incredibly proud to unveil this site, and wish The Acres all the success (and satisfied clientele) in the world!

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