In today’s podcast episode, Lee Wochner from Counterintuity and Stephen Halasnik from Financing Solutions, the leading provider of loans to nonprofits, discusses the importance of brand positioning for nonprofit organizations. Continue Reading Press Release: The Nonprofit MBA Podcast
In baseball, it’s clear who won: the team with the most runs. In Monopoly, it’s the last player standing, after everyone else has been bankrupted. But sometimes the rules of winning don’t involve beating other people. If you’ve ever run a marathon, you might define success as just having crossed the finish line (especially after… Continue Reading Success! (How to get it.)
It seems daunting, right? The idea of just improving. Of just putting it out there, of saying, “I’m going to improve.” Or, even bigger, “We’re going to improve.” Improve what? And how? Plus, let’s be honest, you’re skeptical about improvement — that it can actually be done. You’ve always done things this other way, you… Continue Reading How to improve, in just three steps
Have you changed the way you look at things? Have you changed the way people should look at you? And have you changed the actual look of your company? If not, you should. 2021 is not 2020. No year is like the one before it; not only is change constant, it comes faster and faster.… Continue Reading It’s a new year. Are you looking new?
Words express meaning. Images evoke emotion. By combining both, with intention and care, something truly magical happens: storytelling. As marketers, we create stories to present client services, successes, and aspirations in order to inspire customer actions and deepen their relationships with companies and brands. We do this by applying our core values, our smarts, and… Continue Reading The Penalty for Word Murder
Original podcast presented by Stephen Horst/Symphonic Digital Your company’s positioning, is what determines your marketing, design elements, and messaging. Get it right, and positioning can be key to setting your business apart from the competition. Not to mention, positioning also helps you refine your target market and spot what you’re doing wrong with your marketing,… Continue Reading Podcast: Creating Relevance With Your Ideal Prospect
LinkedIn Will Get You Leads We’ve heard from too many folks for too long that “social media can’t help B2B businesses.” It’s simply not true. Whether you’re a manufacturer, an industrial supplier or providing a niche B2B service, we’ll show you how social – especially LinkedIn – can be an asset to your sales efforts.… Continue Reading Unlocking LinkedIn’s Potential
From Pipefitters to Food Processors to Medical Manufacturers, SOCIAL MEDIA HELPS INDUSTRIAL BUSINESSES GET MORE WORK Social media effectively reaches B2B decision-makers – 24 hours a day. In fact, according to Business Wire, 84% of C-level and VP-level buyers are influenced by social media in their decision-making. Over the past 13 years, we have worked… Continue Reading The Fastest Growing Sector on Social: Manufacturing