If you’re panicked, uncertain, or stressed and you want some free advice and input, or just a shoulder to lean on, we’re here. Throughout our 13 years in business, we’ve always reached out to others for wisdom or, sometimes, for a heartfelt conversation. That’s what community is about. So we want you to know that… Continue Reading Our shoulder for you to lean on
Here’s the thing about most modern customers: If they don’t like the way you’re doing business, they’ll take their business elsewhere. Quickly. They’ve got high expectations and a whole lot of options – so it’s vital to offer the best possible experience both online and in-store. While reading this Think With Google interview with Deepika… Continue Reading How to Cultivate a Cohesive Customer Experience (AKA Winning Like Walgreens)
You know your audience, but does your audience know you? We have some shocking information: “Nearly half of all small business owners do not have a website.” [Clutch] Without one, as small business author Jim Blasingame said: “You might as well be a ghost.” [Inc.] That’s bad news for them. But you’re in luck –… Continue Reading Do you need a new outfit?
Finding a great marketing company can be a lot like finding a four-leaf clover: frustrating, time consuming, and nearly impossible. It’s only harder as a small business new to the process. How can you be sure an agency will give you what you need? How do you even know what you need? Unfortunately, a lot of… Continue Reading Get Lucky with the Right Marketing Agency
In work and life, you will undoubtedly experience the occasional rejection. Sometimes a client won’t like your proposal – sometimes a love interest won’t like your proposal, either. And while we can’t tell you what to do when your girlfriend throws your stuff out her apartment window, we can tell you how to proceed when a business deal goes… Continue Reading How to Handle Rejection
Some say the customer is always right. We say the customer is always important – and if 2016 is going to show us anything, it’ll be a shift toward an even more customer-centric marketing world. Here’s how… Apps. We’re all aware that there’s an app for pretty much everything – there’s even an app for tracking your apps – and… Continue Reading Caring for Customers in 2016
A few days ago I was watching a Comedy Central show called Nathan For You, in which a guy named Nathan “helps” struggling small business owners. Part of the show’s charm is that Nathan often has pretty good ideas, but (primarily for comedic effect) he implements them all wrong. In this particular episode, Nathan decides… Continue Reading The Polished Approach: Why Uber Doesn’t Scare People
Today’s marketing world moves pretty fast, and sometimes even the most seasoned expert has trouble keeping up with consumer demands. After all, according to Edison Research, “42 percent of customers complaining on social media expect a 60 minute response time.” But what if you could make the snappy stuff work for you? Here’s how: Socialize. We… Continue Reading Speed Matters: Cater to Your Customers Quickly