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Category Archives: Design

171106

Counterintuity dominates the 12th Annual W3 Awards winning 3 awards!

By | Awards, Design, News | No Comments

It’s that time of year again. Nope, not a mega-Black Friday bonanza – the W3 Awards! For 12 years, this prestigious contest has been honoring the best marketing on the web and the agencies behind it – whether that means a boutique firm in Burbank or a Fortune 500 powerhouse.

Needless to say, competition is fierce.

“The creativity and quality of this season’s entries raised the bar once again,” says Derek Howard, the director of the Academy of Interactive and Visual Arts (AIVA). “As our connected world continues to expand in new and exciting ways, our winners are a true testament to the power of Web creativity across the world.” After receiving more than 5,000 entries, AIVA judges deemed Counterintuity’s work worthy of the following wins:

Silver for Consumer Goods, Casoro Jewelry Safes

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Silver for Tourism, San Mateo County/Silicon Valley Convention & Visitors Bureau

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Silver for Computer/IT, Imanami

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A big thanks to the W3 judges, and three cheers for the team and clients that made these awards possible! Remember – if you like what you see, we’re only one click away.

Ideal-Pet-Homepage

Ideal Pet’s Online Store Is A Game-changer

By | Clients, Design, Websites | No Comments

Ideal Pet Products is one of the world’s top pet product manufacturers, with more than 1 million dog and cat doors currently in use across the globe. It also holds a special place on our client list – and no, not just because its key demographic is fluffier and cuter than most.

Since 2009, Counterintuity has guided Ideal Pet’s marketing to double-digit sales growth year-over-year. Ideal Pet was a strictly wholesale business up till 2017, but when the time came to transition into retail as well, we knew one big thing had to change: the website.

Since we’re already well acquainted with all aspects of Ideal’s marketing initiatives – social media, email marketing, digital advertising and general website updates – reinventing the site was the logical next step.

Our core areas of focus going into this project:

  • Copywriting
  • E-commerce
  • Marketing & Sales Strategy
  • Web Design & Maintenance

We set off evaluating and refreshing the existing website copy before tackling the task of building out their online store of more than 200 products. To ensure their e-commerce site was positioned for success, we held off on the launch until we increased total sessions by 65% and unique users by 70% (with more than 50,000 page views per month).

Ideal Pet Product’s Ideal Website

We’re so glad to present our friends at Ideal Pet with a website that’s equipped for this new chapter of their business journey.

Need a website that’s up for your latest undertaking? Contact us now!

Social, Site & Logo: A New Approach for Cole Pro Media

Social, Site & Logo: A New Approach for Cole Pro Media

By | Clients, Design, Websites | No Comments

Social, Site & Logo: A New Approach for Cole Pro MediaThe owner of Cole Pro Media, Laura Cole, is the definition of a pro. A former national TV news reporter and CBS employee, Laura started her company specifically to help law enforcement and government entities (particularly police and fire) with social media management in the wake of the 24-hour news cycle. We were honored she came to Counterintuity to make some changes – and knew we had high standards to meet.

First order of business? A strategy session, of course. We learned precisely what Laura wanted and determined how to deliver.

Logo Design

We kept the logo simple and timeless so it would appeal to Cole Pro’s demographic and stand out on business cards, letterheads, and online.

Revamped Website

Straightforward organization makes information easily accessible and allows visitors to quickly determine whether Cole Pro is the right fit for them.

Social, Site & Logo: A New Approach for Cole Pro Media

Before

After

Redesigned Social Profiles

A social media company obviously needs a solid social presence; we stuck with clean images and concise bios for both Twitter and Facebook.

Social, Site & Logo: A New Approach for Cole Pro Media

We’re proud to play a part in Cole Pro’s contribution to the community – and we’d love to do it for you, too! If your business needs a boost, don’t hesitate to contact us.

Say Cheese! San Diego Dental Society’s New Website is Ready for Its Close-Up

Say Cheese! San Diego County Dental Society’s New Site is Ready for Its Close-Up

By | Clients, Design, Websites | No Comments

The San Diego County Dental Society has many things to be proud of – 2,000 members (70 percent of its area’s dentists), an active role in the betterment of its community and increasing access to dental care, to name a few – and now, they can add an impressive website to the list!

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SDCDS came to Counterintuity with a few changes in mind, and here’s what we delivered:

  • A sleek new style. We knew a modern look was important to them, but didn’t skimp on substance. This site packs a functional punch!
  • Improved member services. SDCDS’s members are the heart of the society. Click-to-pay, click-to-schedule and click-to-post are all new additions aimed at giving them the smooth user experience they deserve.
  • Responsive + WordPress. We submitted 30 pages, 10 wireframes, 2 website mockups and 3 subpage mockups so we could be sure SDCDS was getting exactly what they wanted.
  • Updated features. Event management, dentist search, job listings, a donations center and member portal are all now easily accessible.

It’s an honor to work with this organization, and we’re confident this site will offer its members stellar support through the advocacy, education, and business management SDCDS is famous for.

Think it’s time your site got a refresh? Contact us today – we’re only a click away!

Now if you’ll excuse us, we’re going to go brush our teeth.

august2017--copy

Homepage Home Run

By | Clients, Design | No Comments

Q: Which is more important: a website’s aesthetics or its functionality?

A: BOTH! The two concepts are inextricably connected on numerous levels.

A few months ago, Hotel Council of San Francisco asked us for a transformative site overhaul and their expectations were high. Their new website had to demonstrate the organization’s significant influence in the region with a stunning-yet-user-friendly web portal.

 

hcHere’s a peek into what we delivered:

EXCLUSIVE, EXCLUSIVE, EXCLUSIVE

  • We developed a custom, secure membership platform where registration, event sign-up, and payment can all be managed in one easy place.
  • Time savings for staff: Not only does this process look great, the improved functionality serves as an immediate benefit to members while reducing the Council staff time spent on menial tasks.

HOMEPAGE, HOME RUN

  • Three second rule – Hotel Council’s site passes the 3 second rule: You’ve got about three seconds to engage a website visitor before they lose interest and wander off. Our team listened, and delivered a design to match the timeless beauty of San Francisco.
  • Bold wins - With that immediacy in mind, our design team armed this page with bold colors, clear navigation, and a clear value statement, helping guide visitors to their ideal location.

PRO TIP: Take a look at your homepage. Can you tell EXACTLY what your company does in under :03? Now try it with someone who doesn’t work with you. The results may shock you.

Does your site need a functional or aesthetic upgrade? Contact us today to learn more.

Client Feature: PBS SoCal Award of Distinction for annual report

Client Feature: PBS SoCal Award of Distinction for annual report

By | Awards, Clients, Design | No Comments

Client Feature: PBS SoCal Award of Distinction for annual report

Another annual report, another Communicator Award!

This time, Counterintuity won an Award of Distinction – Association for PBS SoCal, the KOCE-TV Foundation’s primary PBS member television station serving Los Angeles.

While creating this annual report, we strove for a reinvigorated but recognizable representation of PBS’s established branding. We accomplished this by choosing clean, distinct colors – just bold enough, but not too loud. The client was delighted, and we’re thrilled to congratulate them on an exceptional piece of work.

See it for yourself here!

Client Feature: VEDC wins award of distinction for annual report brochure

Client Feature: VEDC wins award of distinction for annual report brochure

By | Awards, Clients, Design | No Comments

Client Feature: VEDC wins award of distinction for annual report brochure

Annual reports are sometimes dismissed as something you only look at if you have to. Does it have to be this way? Not when Counterintuity’s on your team! For us (and VEDC), an annual report means another Communicator Award – specifically, an Award of Distinction for an Annual Report in the Non-Profit category.

Our goal with this project was to graphically convey the client’s mission: to provide funding solutions for small business owners. We focused on the people VEDC helps by spotlighting them and their businesses in the report, adding a human element to which readers could relate.

In terms of design, VEDC didn’t want to come across as a traditional financial institution. They market to all types of businesses and hoped to express that versatility with a more urban, hipster vibe. Through our use of vibrant colors, we achieved the modern look they envisioned.

“Working with Counterintuity on this project was a pleasure,” stated Lisa Winkle, VEDC Director of Marketing & Communications. “Their attention to detail, creative design and original concept made the annual report experience seem effortless. I look forward to working with them on many more.”

Client feature: The Acres’ website wins 2016 Communicator Award of Excellence

Client feature: The Acres’ website wins 2016 Communicator Award of Excellence

By | Awards, Clients, Design, Websites | One Comment

This November, we launched a newly redesigned website for The Acres, a state-of-the-art dressage training facility. We thought the final product looked fantastic – and the Communicator Awards agreed! Our responsive website won the 2016 Communicator Award for Websites in the Sports Category.

According to their site, “The Award of Excellence, our highest honor, is given to those entrants whose ability to communicate positions them as the best in the field.” With more than 6,000 entries this year, we’re pretty pleased to have made it to the top.

So what set The Acres apart from the rest? We believe it was the approach of our designer, Val, who used a video from the client as the basis for a dynamic home page. “I got inspired by what I saw in the video. The video was so elegantly done that it represented who they are, and that’s what a website is supposed to do.”

The Acres’ ranch manager, Amy Ebeling, was quite pleased with the outcome.

“Counterintuity took my outdated website and with the use of imagination, beautiful photography/video, and smart streamlining information, turned it into a beautiful website that everyone loves and admires. I was very detailed and insisted on including a huge amount of information about our business, our team, and also our farm in the scope of the project. More than just the template, I wanted a feel that emulates our everyday lifestyle at The Acres, so that someone looking at the website can feel the level of passion we have for our work. Amy Kramer and her team were able to capture and display the information, but more importantly convey the feel and love we have for our sport, our horses, and the people with which we surround ourselves. I could not be happier with the result; it is a testament to Counterintuity’s hard work and professionalism.”

We’d like to thank the Communicator Awards for recognizing the talents of the Counterintuity team members who made this award possible.

This isn’t the only Award of Excellence we snagged this year – stay tuned for our next client feature.