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Fresh Thinking

Category Archives: Design

Copy R Website Redesign: Client Shout-Out

Copy R Website Redesign: Client Shout-Out

By | Clients, Design, Websites | No Comments

We’re pleased to announce that our friends at Copy R have a newly redesigned website, compliments of – you guessed it – Counterintuity! Let’s take a tour, shall we?


Copy R Website Redesign: Client Shout-Out

Right off the bat, you get what you’re looking for. No hunting for contact information (there it is, right at the top!), asking what this company actually does, or scrambling for a list of services – it’s all plain to see on the landing page.


Copy R Website Redesign: Client Shout-Out

We believe an educated customer is a happy customer. That’s why we made sure Copy R’s available services – printer and copier systems, document management, and network support – were described in detail and prominently featured on each page.


Copy R Website Redesign: Client Shout-Out

In the spirit of “show, don’t tell,” we included a section of case studies. Curious about Copy R’s past projects? Wonder no more. You’ve got easy access to past clients’ problems and Copy R’s solutions in the education, corporate, and non-profit sectors.

So there you have it. Next time you’re in the market for a printer/copier or document management, call on Copy R. And contact us when you’re in the market for marketing (or a snazzy new website)!

Responsive Rumors

5 Responsive Rumors

By | Design, Websites | No Comments

Much like the most popular girl in high school, responsive web design is beautiful, intriguing and comfortable in almost all situations. For these reasons, it’s also had to deal with a fair amount of rumors. Some of the most common misconceptions?

  • Responsive design is too expensive. Responsive design doesn’t have to be pricey, and designers are always working toward more cost-effective methods.
  • It will mess with SEO. Responsive sites actually rank higher in search results due to quicker loading times and larger amount of users.
  • It’s only for mobile. Responsive doesn’t discriminate. It’s not just about optimizing for an iPhone, but for all screen types.
  • It will slow down loading time. If anything, responsive design will improve your load time.
  • It’s all you need. Going responsive is a step in the right direction, but it’s not a reason to stop walking. It will improve the format of your site, not the content – even responsive can’t make a typo look good!

So don’t believe everything you hear. And if you’re still a little too shy, let Counterintuity introduce you to responsive web design! We’re used to hanging with the cool kids.

Image by Bo-Yi Wu is licensed under CC BY 2.0.

Hollywood United Methodist Church: Shout-Out

Hollywood United Methodist Church: Client Shout-Out

By | Clients, Design | No Comments

Check out the Hollywood United Methodist Church’s website! Pretty cool, right? And if it looks to you like Counterintuity handiwork…that’s ‘cause it is. No big deal.

Take a look around and you’ll find a photo gallery, ways to get involved, and sermon videos. They even have a blog!

Congratulations on your new site, Hollywood UMC –  and thanks for choosing us to make it!

The Acres: Client Shout-Out

The Acres: Client Shout-Out

By | Clients, Design, Websites | No Comments

This week’s post is going to be half congratulatory, half self-congratulatory. ‘Cause guess what? We finished The Acres’ new website! And we must say, it’s looking pretty snazzy. Which is good news for them. And good news for us, too!

The Counterintuity team had tons of fun learning more about the art of dressage, sorting through photos of The Acres’ beautiful facility, and compiling the timeline for Jan Ebeling’s impressive career.

We’re incredibly proud to unveil this site, and wish The Acres all the success (and satisfied clientele) in the world!

Screen Shot 2015-11-05 at 3.46.09 PM


Is Changing a Logo a No-No?

By | Branding, Design | No Comments

Okay, guys. Big news. Google has changed its logo.

Yes, Google temporarily alters its logo for special occasions and holidays, but the latest sans-serif modification is its biggest change in 16 years – and it’ll be sticking around for the foreseeable future.

While it might seem…dare we say it…counterintuitive for a company to mess with its beloved logo, when done properly it can be a great way to revitalize a tried-and-true trademark. What makes Google so impressive is that even with an obvious change in typeface, its logo is still instantly recognizable. You see those colors and you think Google. You just do. Now that is successful branding.

Keep in mind that a good logo should be:

  • Simple. Clean lines, a pleasant color palette, and a good name go a long way.
  • Timeless. You want your logo to last. Steer clear of anything too trendy – it’s likely to look outdated sooner.
  • Accessible. A logo needs to fit in lots of different spaces and be usable for many different purposes.

Becoming a household name is something many companies strive for and few accomplish. But with a memorable logo and proper marketing, Google-like status might not be as far out of reach as it seems.

What do you think of Google’s new get-up? Let us know in the comments below!

C Is For Cake

C! is for Cake

By | Design, Fun, News, Websites | No Comments

Guess what, guys? We launched our redesigned website! To celebrate, we threw ourselves a little party with a lot of cake.

And Hawaiian Punch. Because what’s a party without Hawaiian Punch?

C Is For Cake

We even had some party blowers, just for fun.

C Is For Cake

…Some of us had a bit too much fun with said party blowers and forgot to pose for the group photo.

C Is For Cake

Thanks to our amazing team of graphic designers, copywriters and project managers for making this redesign possible. If you’re ready to take your website to the next level – we’re only one click away!

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Seeing that your branding works

By | Branding, Design, Email Marketing, Fun, Holidays | No Comments

One way to know that your branding — your logo, your colors, your style, etc. — is working is when you see that it works across different platforms, and that others have started to adopt it.

Sure, we designed and ordered this Counterintuity bento mug ourselves (and if you want one, let us know — we have a few left):




But last night, at our annual holiday party, people started bringing things of their own design. Like this Counterintuity floral arrangement, courtesy of our party planners:



And these Counterintuity cupcakes, from our caterer:




And this Counterintuity vase from our party planners (note how even though our logo isn’t on this vase, our branding comes through in the color pattern):



But, get this, one guest cared enough to go ahead and order boxes of these Counterintuity cake pops all on his own to hand out. Thanks, guy! (They were pretty tasty, too.)



So were we proud to see all of this? Sure. And sorry if we’re sounding braggy. That’s not the intent. It was just great to see how well our logo and our colors are working for us.

(Not sure about your own branding? Give us a call.)




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Creative vs. non-creative

By | Culture, Design, Email Marketing, Fun, Holidays, Strategy, The Future | No Comments

Recently, we’ve been having discussions internally about the Counterintuity culture. We started that conversation in October as part of our planning for next year, brought it into our annual retreat, and now it’s feeding into our work writing and designing a new Counterintuity website (launching early next year).

Questions we’ve been asking:

  1. What makes Counterintuity different?
  2. What makes Counterintuity fun?
  3. What does Counterintuity do?
  4. What makes Counterintuity successful for clients?
  5. If you could tell someone one thing about Counterintuity, what would it be?

The idea that being fun and different should be a given is what leads us to things like, say, the image on our holiday invite this year:




We’ve heard from a lot of people about how much they love this image. We’ve also heard from some of them that “of course” that idea came from Amy or myself, i.e., the owners.

Well, no. The idea to do an “awkward family photo” invite came from Jaclyn, our operations supervisor, who ensures that everything here operates like a well-oiled machine. And who started here four-and-a-half years ago as an assistant.

Her position here isn’t as what some marketing companies would call “a creative.” (Sure, she’s always been clever; that’s part of why she got hired.) We don’t believe in separating people into “creative” or (heaven forfend) “non-creative.” We put everybody together and ask for us all to be creative, whether you’re a writer or a designer or a primary phone-answerer. We’ve found out that that’s part of what makes us different.