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Fresh Thinking

Category Archives: Design

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Client Spotlight: Scott Thomas Interior Design

By | Clients, Design, Email Marketing, News, SEO, Websites | No Comments

The Client: Since 2004, Scott Thomas Interior Design (formerly Thomas-Somero Design) has produced electric and eclectic original designs for all styles of homes and workplaces from concept to design. The firm is located on the corner of Sunset and Vine in Hollywood, CA and specializes in both residential and commercial interior design projects. Their roster of clients includes everything from celebrity clientele throughout Los Angeles and Palm Springs to such Los Angeles landmarks as the Hollywood Roosevelt Hotel and the Hyatt Group.

The Task: Scott Thomas Interior Design boasts an impressive track record of delivering clean, concise and fresh interior design projects to their clients. Scott Thomas wanted his marketing presence to reflect that same aesthetic both on- and off- line.

Our Work: Counterintuity conducted a marketing strategy session with the client to assist with rebranding. Counterintuity then rebranded the firm with a new name, new brand colors and new logo, designed and developed a new website with mobile optimization and search engine optimization, and performed copywriting and social media customization. We capped it all off with three web videos, new business cards and letterhead, and also a downloadable “Look Book” to incentivize onsite email signups.

Results Achieved:

Since the launch of new marketing for Scott Thomas Interior Design, several previous clients, as well as new leads, have contacted the firm. In addition, the company has a new and growing list of prospects following them through social media.

“I love my job, my work and the people I work with. What I don’t love is marketing and it began to show after a while. Enter Counterintuity – they were the best people for the job. Our working relationship was excellent and I got exactly what I wanted. I let them do what they do best and they ran with their ideas while keeping me informed along the way. I was very happy with the results.”

– Scott Thomas, Principal + Designer,
Scott Thomas Interior Design


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Client Spotlight: Partners in Special Education

By | Clients, Customer Service, Design | No Comments

The Client: Partners in Special Education provides long and short term quality education services to charter schools, school districts and other educational institutions. They provide excellent, focused, and cost-effective assistance to students ages 4-22 and work collaboratively with clients to create customized programs and services.

The Task: Create a brochure that could work with their existing brand but also update their look.

Our Work: Working from their website, Counterintuity brought a fresh look to the brochure, and also ensured that the content was organized in an easily digestible fashion.

Results Achieved:

“Partners in Special Education needed a brochure in line with their existing brand and Counterintuity thoroughly delivered. Thanks to Counterintuity’s stellar response time and a quick turnaround, the process went smoothly and a fantastic brochure was successfully delivered!”

– Faith Chan, Online Marketing Lead,
Education Management Systems, Inc.
Partners in Special Education


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By | Clients, Customer Service, Design, Websites | No Comments

The Client:myBurbank.com is a locally produced website that works to capture both the Burbank community and the outside events that affect Burbank and its citizens. The site was originally launched on April 1, 2010 as BurbankNBeyond and has been updated with community news daily ever since.

The Task: Relaunch the site as myBurbank.com and institute a redesign and functionality improvements.

Our Work: Working from myBurbank’s new name and logo, Counterintuity brought a fresh look to the site, and also restructured the way content is organized throughout the site. We also. performed Search Engine Optimization and incorporated a Burbank Master Calendar that places local events in one convenient location—something no other website in Burbank has.

Results Achieved:

“After taking our former site, BurbankNBeyond, as far as we could, we wanted a name change and a new identity that would connect us more strongly to Burbank. After coming up with the myBurbank.com name, the challenge was to develop a website that was professional, yet had a hometown feel that Burbank people would embrace. That is why we turned to Counterintuity. 

After meeting with Lee and Amy, we were convinced that they not only had our best interests at heart, but were as excited about the project as we were. We relied on their expertise for all aspects and they delivered. They are well connected in the community and understood our needs. Not only was the new website design striking and extremely functional, but they also helped us with other aspects of our business, including branding and promotion. Once the site was live and functional, they were still there with constant support to make sure everything was right. If you are serious about what you want and need to stand out from the rest, Counterintuity is really your only choice and will deliver you long term success.”

- Craig Sherwood
President, Chief Editor
myBurbank.com Inc.


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Client Spotlight: Dance Camera West

By | Clients, Design, Email Marketing | No Comments

The Client: Dance Camera West is the only organization of its kind on the West Coast that promotes and presents dance media, bringing hundreds of provocative and exciting dance films to Los Angeles from around the globe as part of its annual dance film festival. The non-profit partners with some of the most prominent venues and organizations throughout greater Los Angeles, including the Getty Center, REDCAT at the Walt Disney Concert Hall, the Directors Guild of America, the Hammer Museum, and many others.

The Task: DCW needed a fresh brochure that would showcase the extensive and unique work that they do, while also serving as a marketing tool for their fundraising efforts.

Our Work: Counterintuity performed copywriting, concept development and print design.

Results Achieved:

“For 9 years Counterintuity has created incredible designs for Dance Camera West’s website, donor pieces, fundraising materials and promotions for our annual dance media film festival. Counterintuity’s strong visual sense has been instrumental in developing our branding and creating images that keep our audiences wanting more.”

– Tonia Barber
Executive Director, Dance Camera West

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5 instant benefits of switching to WordPress

By | Design, Email Marketing, SEO, The Future, Websites | No Comments

Is your website hard to update, clunky, and static? It’s time to make the switch to a Content Management System and reap all the associated benefits. Here’s why we recommend WordPress to most of our clients:

1. SEO Friendliness
Search engines favor WordPress sites. This means that with WordPress, your site is inherently Search Engine Optimization-friendly — making it easier for prospective customers to find you.

2. Control
Update your website yourself, or give permission to multiple users in real time with full control. Make the changes you want, when you want, with no coding knowledge necessary!

3. Scalability
With all of the plugins, themes and features that WordPress offers, it’s simple to update the look, functionality and size of your website according to your needs.

4. Access Anywhere
Since WordPress is web-based, you can update from anywhere! Edit your website from any computer, smartphone or tablet.

5. Blog inclusion
Forget having to install a blog manually or manage one externally from your website—with WordPress, you already have a blog built-in. Simplify your life and blog in the same place you update the rest of your site.

Want to learn more about switching to WordPress? Email us!

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Client Spotlight: USC Master of Liberal Studies

By | Clients, Customer Service, Design, Email Marketing, SEO | No Comments


The Client: USC’s Master of Liberal Studies program is designed for people who wish to explore a wide range of interdisciplinary studies and pursue their intellectual passion for lifelong learning while earning a graduate degree. The program also helps lifelong learners sharpen their ability to think, research, and express themselves critically.

The Task: The client wanted to build awareness about the program while encouraging enrollment through focused and local search engine optimization and pay-per-click campaigns.

Our Work: Counterintuity designed and developed new pay-per-click campaigns and corresponding landing pages, and performed search engine optimization including copywriting.

Results Achieved: Our results-oriented PPC campaign management and the search engine optimization strategy we put in place have already begun to bear fruit. Here’s what our client had to say:

“Counterintuity recently established an SEO/PPC campaign for our Master of Liberal Studies Program within our budget, and already we are starting to see results. I’ve worked with Counterintuity on a number of projects, and each time, the team delivers beyond expectations.”

– Susan H. Kamei
Associate Dean, Advanced and Professional Programs
USC Master of Liberal Studies

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Client Spotlight: United Teachers Los Angeles

By | Branding, Clients, Design, Email Marketing, Facebook, News, Websites | No Comments

The Client
Established in 1970, United Teachers Los Angeles is a union of professionals representing over 35,000 public school teachers and health and human services professionals in Los Angeles. UTLA serves over 750 school locations that makeup the diverse cultural climate that Los Angeles is known and revered for.

The Task
The client wanted to make it easy for its members to stay informed and active in their respective chapters and communities, give their web presence a makeover and publicize their many goals and achievements.

Our Work
Counterintuity redesigned and developed a new mobile optimized website and performed social media customization for the client.

Results Achieved
The client was excited to share their new website and revamped social media platforms with their members and the general public. We think this note from them says it all:

It was a pleasure working with Counterintuity. From our first meeting, through concept development and execution, Amy, Lee, and their entire team delivered. They’re exceedingly professional, detail-oriented, and developed a site we are extremely happy with. They created a visually appealing site and we’ve received only positive feedback about the new site. Thanks, Counterintuity!

-David Lyell, Secretary
United Teachers Los Angeles


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6 Pinterest basics you should know

By | Branding, Content Marketing, Design, Email Marketing, News, SEO, Social Marketing | No Comments

Pinterest is a popular social photo sharing website that allows users to create and manage digital pinboards around various interests, hobbies and more. Whether you’re a Pinterest fiend or a total novice, this social newcomer is not to be ignored. Pinterest is being touted as the fastest growing social network ever. With Pinterest’s newly launched business pages, don’t you want nab a piece of the pie? For those who need a primer on how to get your brand started on Pinterest—we’ve got you covered.

1. Tell your story
Pinterest is largely composed of images and it’s a great opportunity to create a visual narrative for your brand. Rather than focus entirely around your products and services, remember that it’s more valuable to create a mood or lifestyle that corresponds to your business.

2. Target your audience
Knowing your audience will help keep your content focused, fresh and engaging. Do not mistake Pinterest’s fun nature for a hodgepodge of images. Consistency is key to your success on this platform. If your audience wants and expects recipes then make sure you deliver. Create the boards you want to fill up and add new pins consistently across categories.

3. Be Creative
Feel free to have some fun with Pinterest! It is by far the most casual platform available to brands and gives you the opportunity to showcase your creativity. It’s important to provide a mix of your brand’s content, but also related pins from other popular sources with similar interests.


4. Build a following
So how do you engage with users on Pinterest? For starters you can follow all of a user’s boards or just specific pinboards. The next level of interaction is repining, liking or commenting on pins that you feel speak to your brand. Pinterest is all about genuine and organic content and so it should be no surprise that accounts with a personal touch are most successful.

5. Drive traffic
Pinterest has acquired a reputation for driving traffic and if your content is compelling then it should do well. Pin graphics that lead to your brand’s latest blog post or press feature. Content is king on Pinterest but it has to have striking visuals to compete with all the sources vying for a users’ attention.

6. Monitor results
Like with any social platform, it is important to keep track of what is working and what’s not. Let’s say your DIY cupcake tutorial got a crazy amount of likes, repins and comments then try to model more content after that pin. Likewise, don’t spend too much time on content that doesn’t get much of a reaction.