Now that the holiday hustle is nearly over, our marketing team has some time to reflect on the past year – what worked, what didn’t and what we want to try in the future – because even us pros have a lot to learn. Millennials are no longer brands’ first priority. Another key demographic has come of… Continue Reading Quit Clickbaiting, Start Chatbotting: 5 Lessons Marketers Learned in 2017
We’re not saying money grows on trees, but this comes pretty close: Google offers $10,000 Ad Grants to eligible nonprofit organizations. Yep. That means access to the Google Display Network (which, according to Google, reaches 90 percent of global internet users) and Google AdWords (which, according to the Google Economic Impact Report, generates an average… Continue Reading Need an Ad Grant? Google It!
EXCLUSIVE UPDATE TO GOOGLE PPC As a Google Partner, we often get access to features and opportunities within the AdWords PPC module that others do not. This very morning, we were pleasantly surprised to see a new feature in our Client Manager that allows for the automatic creation of six ad variations for each AdGroup,… Continue Reading Our status as Google Partner allows us to more simply A/B/C test ad headlines and A/B/C/D/E/F test our clients’ ads.
Recently, we’ve generated more than Nine Million Dollars in leads, and a whole bunch of sales, for many of our clients. Here are just four examples of how we harnessed the power of digital marketing and advertising to do that. [image_with_animation image_url=”5507″ animation=”Fade In” img_link_target=”_self”] 1. Brown and Goodkin Who They Are: With over 40… Continue Reading Over Nine Million Dollars In Leads, You Can Be Next!
Once upon a time, an advertiser’s main concern was whether audiences would respond to an ad. Today, that concern has shifted to whether audiences will even see an ad. In an ever-growing trend, savvy surfers are skipping the promotions and heading straight to the content by using (free) ad blocking software. And this has caused… Continue Reading Adblock on Lock
No, not that kind of penguin. While not so adorable, Penguin 4.0 is so important to your SEO. Launched in 2012, Google’s Penguin algorithm aims to catch sites spamming its search results through tactics such as buying links – and it just got a major makeover. Here’s what you need to know: Essentially, Penguin evaluates… Continue Reading A Peek at Penguin 4.0
Of course you don’t, and it’s normal – you’re new on the block and that’s OK. Kick your new website or brand new landing page off with the online equivalent of an Open House: Run an Ad Campaign. (Facebook and Google Ads are our favorite platforms.) If you don’t announce yourself, how will people know… Continue Reading Help, I don’t have enough visitors!
You’re going crazy…so you think. You’ve created a landing page, and have reached A Very Normal Point in the process of creating an awesome landing page: What’s the difference between my features and my benefits? Can I mix them in with each other? Which is which? Does it matter which order I put them in?… Continue Reading How to make heads and tails of features vs. benefits on a landing page