If you’re running a nonprofit, it’s essential to connect via social, but you’ve got a lot on your plate. Sprout does a good job here of helping you make key early decisions. Continue Reading News: Finding the right social media tools for your nonprofit
Welcome to Counterintelligence, our biweekly news wrap-up offering quick takes on key news you need to know about marketing, management, and strategy. Continue Reading News: For nonprofits, paid search is no longer optional
On an individual level we can be, well, inflexible. Reluctant to change. Having mastered how things already work, we like them to keep working that way. It’s comfortable that way. But that’s not going to work in marketing. Continue Reading The Seventh Deadly Sin of Marketing: Inflexibility
Why is waste such a menace? Because “to waste” means to expend some resource — your money or, worse, your time — and to get little or nothing in return. Continue Reading The Sixth Deadly Sin of Marketing: Waste
If you’re shoveling money out the window by running campaigns and ads that don’t generate results, Obviousman says you should stop. Continue Reading The Fifth Deadly Sin of Marketing: Ineffectiveness
Nobody wants to admit it, but at some point or other, it happens to most of us: putting out marketing that doesn’t achieve liftoff. Continue Reading The Fourth Deadly Sin of Marketing: Impotence
With so many organizations vying for attention, it’s important to get heard above the crowd, so you can increase awareness of the work you do. Continue Reading The Third Deadly Sin of Marketing: Silence
When you don’t know enough about your target audience, you risk missing your marketing goals. Continue Reading The Second Deadly Sin of Marketing: Ignorance