Did you know that the right email marketing strategy can increase your return on investment by 4300 percent? Sounds like a crazy number, but that’s the average return for US brands and businesses. Here’s how to make this lucrative channel work for you! Slay that subject line. As in, kill it. Make it unforgettable and impossible to ignore.… Continue Reading 2016: The Year of Better Email Marketing
In this modern world there’s a lot of pressure to create content quickly, and that can lead to some careless mistakes. For your entertainment, we’ve provided some prime examples. It’s nice to give folks some warning before they burst into flames. Not sure about you guys, but if I’m going to blow up it’d better… Continue Reading Copywriting Calamities
Say what you want about email, but it isn’t going anywhere – and it may just be your best shot at reaching and retaining your audience. In a previous blog, we focused on how to get the most out of your next marketing email – so in this one, we’ll zero in on the cold… Continue Reading Email Marketing: The Facts
Some say email marketing is going out of style. Consumers are already inundated with online ads and marketing ploys in their day-to-day lives; who’s going to take the time to open yet another annoying marketing email? Well, lots of people. It all depends on your approach. A marketing email is only annoying if you let… Continue Reading Effective Email Marketing
We know you’re busy – but it’s important to update your website. It’s no secret that search engines like Google favorably rank websites that are updated regularly. To get you started, here are our quick-but-effective ways to update your web content without doing a massive overhaul: 1. Post new content (using keywords) The easiest way… Continue Reading 3 Easy ways you can freshen your website
If you’ve heard that “email marketing is dead” or that “newsletters are over,” it just isn’t so. There’s a common misconception that social media killed traditional forms of digital marketing such as email blasts, and we’re here to lay this myth to rest. It’s essential to combine your social efforts with continued email marketing. Email… Continue Reading 6 reasons why email marketing isn’t dead (and why you still need it)
In one word? VERY. It can determine whether your audience sees your message at all. In the days of overflowing inboxes, people are quick to delete something that looks either unimportant, uninteresting or spam-ish. With over 5,000 AdAges, clothing sales and Twitter mentions, the one email I opened yesterday had the best title. And while… Continue Reading How important is your email title?
We all do it. We rely on it in our everyday lives. We put our faith, and more importantly our business, in the hands of spell check. And what’s worse is that we all know how dangerous that can be. More than one large company, and countless smaller ones, have suffered. So be sure to… Continue Reading Take another look before you post