There are still several great reasons why you must maintain a blog on your website. Continue Reading Blogging is dead and why you absolutely need to do it
When it comes to your marketing message, there are many to increase your reach, and most of them require little or no cost. Continue Reading Contrary to what you’ve always heard, your reach can exceed your grasp!
If you’re like us, you have a treasure trove of content that you’ve created over the years. And that’s great! But if your site is starting to look a little dated, or if you’re trying to bring in new visitors and make them excited about your brand, it might be time to freshen it. Continue Reading Your content is due for a refresh!
When you have a lot of information to share with your audience, using infographics provides a great way to keep your audience engaged while keeping the content fun. Continue Reading How to make your info tell the story
Here’s the thing about most modern customers: If they don’t like the way you’re doing business, they’ll take their business elsewhere. Quickly. They’ve got high expectations and a whole lot of options – so it’s vital to offer the best possible experience both online and in-store. While reading this Think With Google interview with Deepika… Continue Reading How to Cultivate a Cohesive Customer Experience (AKA Winning Like Walgreens)
“Buy this! It’s great! It’s your only option! Don’t ask questions!” A lot has changed since the days when the above approach was effective. Today’s well informed and, dare we say, jaded consumers demand that marketing be more than just a general sales pitch – in order to grab their attention, you’ve got to get personal.… Continue Reading This Time, It’s Personal: Marketing for Maximum Effect
You know your audience, but does your audience know you? We have some shocking information: “Nearly half of all small business owners do not have a website.” [Clutch] Without one, as small business author Jim Blasingame said: “You might as well be a ghost.” [Inc.] That’s bad news for them. But you’re in luck –… Continue Reading Do you need a new outfit?
Maybe one size can fit everyone – but it can’t fit everyone well. Every now and then, amidst an otherwise successful shopping trip, you’ll come across an article of clothing that claims to be “one size fits all”. Any positive qualities the garment might have will dissipate as you regard it suspiciously and think, “There… Continue Reading The Problem with Mass Marketing