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Fresh Thinking

Category Archives: Email Marketing

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Lights, camera… then what?

By | Email Marketing | No Comments

“Action.” That’s what comes next.

It’s always good to remember that when it comes to your marketing, what you want is for people to take action. You want them to do at least one of these things:

  • buy something
  • sign up for your email newsletter
  • contact you
  • download a white paper or other resource
  • watch a video or read your blog

The first key to making your site action-oriented is figuring out who you want to go to that site, and what you want them to do. And then designing the site to spur that action.

What action is this site supposed to spur? I have no idea.