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Fresh Thinking

Category Archives: Email Marketing

#Lemonade: A Lesson in Guerrilla Marketing

#Lemonade: A Lesson in Marketing

By | Email Marketing, Strategy, Twitter | No Comments

We could all learn a few things (about marketing/branding/life) from Beyoncé.

For instance: how to grab the attention of an entire nation, become the top trending topic on Twitter, and essentially claim ownership of yet another emoji.

Maybe your product doesn’t have the flowing mane of a majestic unicorn or the body of a warrior princess – you can still adopt the main idea behind Queen Bey’s proven tactics to awe your audience.

What is that, you ask?

It’s simple: Take risks.

Beyoncé’s latest couple projects have set more than just the Beyhive abuzz due to a radical marketing approach – i.e., forgoing the usual press tour/single releases/interviews for a surprise! album release. You don’t have to revolutionize the music industry to take this same approach with your own business – all you have to do is think outside the box. If you have an awesome unorthodox idea, go for it. People are drawn to the innovative, the exciting, the never-been-done-before. If the answer to WWBD is “Do it,” then go ahead – do it!

And if you’re still struggling to make Lemonade, just contact us – we’re quite well-versed in the counterintuitive, ourselves.

#Lemonade: A Lesson in Marketing

How to Get Lucky Finding Your First Marketing Company

Get Lucky with the Right Marketing Agency

By | Clients, Customer Service, Email Marketing | No Comments

Finding a great marketing company can be a lot like finding a four-leaf clover: frustrating, time consuming, and nearly impossible. It’s only harder as a small business new to the process. How can you be sure an agency will give you what you need? How do you even know what you need? Unfortunately, a lot of first-timers make the same mistakes when seeking out a marketing firm. Here are a few big ones and how to avoid them:

  1. Unclear expectations. The biggest mistake you can make is approaching a marketing company before establishing your goals. If you don’t know what you want, even the best marketer can’t give it to you. Before meeting with an agency, ask yourself what you’re hoping to gain from enlisting their services.
  2. Opposite objectives. They’re pushing for print; you want to go digital. They specialize in sports marketing; you’re a law firm. Bottom line: you’re incompatible. There’s an appropriate marketing match out there for everyone, but you won’t find it if you put your company in the hands of an agency that doesn’t understand it.
  3. Pretending size doesn’t matter. Generally, you want to deal with a company that deals with companies like yours. If you’re a small company, you can bet your business will be a low priority for a big marketing agency. Choose an agency experienced with clients of your class.
  4. Lack of communication. You’ve done your research, established your goals, and found an agency that seems to match your criteria. All done, right? Nope. Once you’ve settled on an agency, that relationship needs regular attention. Keep the lines of communication open and make sure you find an agency that will do the same.

Lucky for you, Counterintuity can make your hunt a lot easier. As a full-service digital marketing firm, we’re a one-stop shop for all your web design, copywriting, SEO/SEM, strategy, and PR needs. Contact us today for a free consultation!

Image by Umberto Salvagnin is licensed under CC BY 2.0.

SMX West 2016: Q&A with Brian

SMX West 2016: Q&A

By | Email Marketing, Fun, News | No Comments

This month, Amy (our brilliant president) and Brian (our digital marketing manager) traveled to San Jose for SMX West, the leading search marketing conference for industry professionals. Here, we chat with Brian about his experience!

What was your favorite moment from the event?

  • I have two! I really liked the Technical Advanced SEO Workshop where top SEOs in the industry gave highly informative talks regarding “Future Proofing” your website with Topical Relevance, leveraging infrastructure, “cross linking” with local variations and how all three need to work together. My other favorite part was meeting and networking with other SEO professionals from all across the country and trading knowledge and experiences – this was an invaluable experience for me.

Out of everything you learned, what do you consider the most valuable?

  • Advanced SEO workshop tips like HTTPS Migration from HTTP and Online Reputation Management. If you’re dealing with large brands, using www.namecheck.com to see any bad content regarding your brand. There’s so much more incredible information I learned, including using “Search Science” in keyword research.

What did you do?

  • Amy and I went to various informative workshops on Search Engine Marketing on the Organic and Paid Search sides on very high technical levels. We networked and met other colleagues and participated in social activities like the Google Dance at Google’s San Jose campus.

Did you meet anyone special?

  • I met one of best speakers on SEO in the whole conference, Will Reynolds, who spoke about Branding and SEO from Seer Interactive, and Annie Cushing from Annielytics.com. I also met a 19-year-old SEO Specialist from outside Raleigh-Durham, North Carolina. He was interesting because he’s new to SEO and from a small town where his father was the former mayor – he actually met all his clients through that connection. I would call that a serious hyper local SEO opportunity!

Where and how big was the event?

  • The event took place at the San Jose Downtown Marriott Hotel. There must have been 800 people or more in attendance.

Thanks Brian!

If most of what our resident SEO expert said here sounds like Google Greek to you, fear not – he and Amy went to SMX so you don’t have to. Think of Counterintuity as your translator, and contact us today for all your search optimization needs!

Caring for Customers in 2016

Caring for Customers in 2016

By | Business Etiquette, Customer Service, Email Marketing, Social Marketing, social media | No Comments

Some say the customer is always right. We say the customer is always important – and if 2016 is going to show us anything, it’ll be a shift toward an even more customer-centric marketing world. Here’s how…

  • Apps. We’re all aware that there’s an app for pretty much everything – there’s even an app for tracking your apps – and the great thing is, many of them are free. As a marketer, be sure to take advantage of apps that can help you manage your business and improve your customer’s experience.
  • Social media. A quick peek at your customers’ social media activity can provide great insight into what will hold their interest. From their location to their job title, a great deal of useful information is often available even on a public profile.
  • Interaction. Today’s consumers are used to a high level of personalization, and one might argue that privacy concerns have them hoping for less, not more – but that doesn’t mean they want boring, static content, either. 2016 will see many marketers venturing into games, calculators and other interactive content to increase engagement.

Need help keeping up with your customers? Let Counterintuity come to the rescue! Contact us today.

Image by Dariusz Sankowski is licensed under CC0 Public Domain.

Screen Shot 2015-12-03 at 4.45.56 PM

Google Maps Marketing

By | Email Marketing, News | No Comments

We all use Google for a lot of things – searching, emailing, navigating, tracking Santa (hey, it’s that time of year again!) – but did you know you can use Google Maps to improve your marketing efforts, too? Many small businesses overlook this crucial step in the marketing process – here’s how to not be one of them!

  • Claim your listing. Use Google My Business if you want a nifty little information box to pop up when someone…you guessed it…Googles your business. This is easy to do, and your potential customers will appreciate having your hours, website and contact information all in one place.

Google Maps Marketing

  • Double-check your address. When listing your business’s address, make sure it’s USPS-approved (as in, there are no typos and you’ve listed your correct zip code). You want to make sure you’re sending people in the right direction!
  • Verify! This can take a couple weeks, but it’s worth it. Once you start the verification process, Google will send you a postcard with a PIN number. For detailed instructions, click here.

And just so you know – this is one of Counterintuity’s areas of expertise. If you need help being found, you’ve found the right company!



By | Email Marketing, Social Marketing | No Comments

There’s been talk about Twitter losing a bit of popularity to its fellow social media platforms. And while there’s always an up-and-comer threatening to edge out the old standbys, the focus of this particular post is Instagram. In the next two years, the percentage of US companies with 100+ employees using Instagram for marketing is expected to jump from 32 to 71 [CNBC]. That’s quite a leap. So what is it about this platform that attracts marketers? And perhaps more importantly, what about it is so intriguing to consumers?

  • It’s visually appealing. Instagram has an aesthetically pleasing layout, which is a draw for users and a major plus for marketers. When you’re scrolling through your Instagram feed, only one image appears on your screen at a time. One image. It’s not very often in today’s cluttered cybersphere that marketers can get that kind of undivided attention, even if it’s only for a second.
  • It’s phone-centric. You’ve likely noticed that Instagram is very much geared toward mobile use. In fact, you can’t even post from a desktop (without the purchase of a special program). This means that not only is the app accessible from anywhere, but users actually prefer to use it on their phone. With mobile media usage exceeding desktop by 9 percent – a number that is only going to increase – that’s a market you don’t want to miss.
  • It’s Facebook-approved. Facebook acquired Instagram in 2012, presenting all sorts of opportunities for marketers looking to buy ad space on both platforms. For instance, we’ll soon be able to use information from Facebook to further target ads on Instagram [Business Insider].

Does this mean that Twitter is going to disappear? Probably not…but we may catch it trying out a couple new #filters.

Image by YashilG is licensed under CC0 Public Domain.

Copywriting Calamities

Copywriting Calamities

By | Content Marketing, Email marketing, Email Marketing | No Comments

In this modern world there’s a lot of pressure to create content quickly, and that can lead to some careless mistakes. For your entertainment, we’ve provided some prime examples.

Copywriting Calamities
It’s nice to give folks some warning before they burst into flames.

Copywriting Calamities
Not sure about you guys, but if I’m going to blow up it’d better be free.

Copywriting Calamities
Go on. Click there. We dare you.

Not sure about you guys, but I prefer to watch customers blow up for free.
Well, at least no one can accuse them of false advertising.

Copywriting Calamities
Does this better America include liberty, freedom and spellcheck for all?

Don’t let grammatical errors cloud your message. Enlist our services and relax – your copy is in good hands.

Minion Marketing

Minion Marketing

By | Email Marketing | One Comment

Once upon a time, the word “minions” likely brought to mind nothing more than faceless servile beings or the person barking orders at them.

Flash forward to the release of Despicable Me prequel Minions in 2015, and minions are far more than their dictionary definition. Minions are Minions. They’re pint-sized, sassy yellow creatures with high-pitched voices used to speak exclusively in gibberish – duh, everyone knows that. At least, everyone knows that now that Universal Studios told everyone to know that.

What we have here is an impressive feat of marketing. How a company could manage to virtually take ownership over the word “minions” and change its meaning in the minds of an entire generation is more than impressive, really – it’s genius. So how did they do it?

Well, first thing’s first – a big budget doesn’t hurt. Bloomberg has reported that Comcast, Universal’s parent company, spent nearly $600 million on publicity for the film.

But the main factor contributing to their success is creativity. They didn’t just stick to traditional print advertising or TV ads – they stuck Minions just about anywhere they could (which, due to their size and malleability, presented a generous assortment of options). Minions could be found in the form of iPhone cases, in a box of Kraft Macaroni & Cheese, adorning kids’ toothbrushes – pretty much everything was turned yellow to spread the word.

So maybe you can’t afford to partner up with Kraft – that doesn’t mean you can’t seize every opportunity for success in your field. Want to emulate the meteoric rise of the Minion with your own business’s marketing? Contact us today!

Image by Codex41 is licensed under CC BY 2.0.