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Fresh Thinking

Category Archives: Facebook

Counterintuity | More than 30% of ALL businesses advertise on Facebook

More than 30% of ALL businesses advertise on Facebook

By | Digital advertising, Economy, Facebook, Social Marketing | No Comments

If you’re not advertising on Facebook, you’re losing out.

Facebook has more users than China has residents, and that number includes your customers.

According to a recent article on the Denver Business Journal, “About a third of small businesses are starting to use Facebook advertising to promote their businesses.”

Facebook advertising is not some “trendy” tool that coffee shops with $7 lattes and funky e-commerce retailers use as a way to sell to millennials – in fact it hasn’t been anything close to that for a very long time. It’s the go-to tool for news and all things current for many, many people.

This data was collected from a survey SurePayroll conducted of small business owners nationwide. It continued with the observation that “about a quarter are advertising on Google, and roughly between 1 percent and 10 percent are putting dollars toward LinkedIn, Twitter and Instagram.”

Page likes matter, here’s why.

We disagree with one of the findings here, namely that on Facebook, “Page likes don’t matter.” The justification for that statement is quoting statistics that reveal that only 3-4% of the users who “Like” your page will see your organic content and that only 3-4% of those who see your content will actually engage with it.

While that may be true for the entire universe of content on Facebook, that isn’t at all true for relevant, well-designed and well-written content such as what someone well-versed with social media might create for your business (and hopefully that person is you!). The pages that we manage have 3-10x the interactivity that this article outlines, and we would expect the same to be true for any Facebook pages that are, well, treated appropriately. So while spending money on “Likes” in a vacuum is a bad idea, so is doing any single small, isolated marketing thing and expecting it to move mountains.

In addition, having more “Likes” can help with your Facebook advertising plans, as you can target just those users with sponsored content (that you will know they’re inherently interested in). By utilizing that tool, the number of your “Likes” who see your content can move from 3-4% to 20-50%, or more.

Facebook posts and Facebook advertising are at their most effective when they are a part of a marketing plan and not simply expected to perform on their own.

3 Things We Learned from F8 2016

3 Things We Learned from F8 2016

By | Facebook, Social Marketing | No Comments

We have a very important announcement to make:
Facebook is taking over the universe.

Ha! Just kidding. That’s not an announcement – you already knew that.

But this week’s Facebook Developers Conference (a.k.a. F8 2016) only provided further proof that everyone’s favorite social media hub is officially infiltrating all aspects of human life. How, exactly? Well…

  • They’re attempting to connect the world. Like, the whole entire world. How? By deploying giant Internet-dispensing drones, duh.
  • They’re ensuring that you need never leave your house. Love/hate the selfie stick? Well, you’re really going to love/hate the VR selfie stick, which invites users to act like tourists without making those pesky travel plans. Facebook’s latest foray into virtual reality begs the question: Why buy a plane ticket when you could buy an Oculus Rift headset and tour London or France in your underpants?
  • They’re rescuing the bot from social exile. Most of us hear the word “bot” and think one of three things: “nerdy,” “spammy,” or “STAR WARS! Right? Oh, sorry, that’s a droid.” Bottom line? Bots are decidedly uncool and undervalued. Facebook hopes to change that with the Bot Engine, which boasts a fancy new framework. Assuming you’d rather talk to a robot than your friends, you’ll be delighted to hear that the Bot Engine has been incorporated into the Messenger app – although word has it, execution thus far is underwhelming.

Basic takeaways? Virtual reality, robots, and world domination. So, basically, the future of Facebook is the plot of most sci-fi movies. Put on your cyber seatbelts!

Image by Esopebot is licensed under CC BY-SA 4.0.

In It To Win It: Facebook Gets Sporty

In It to Win It: Facebook Gets Sporty

By | Facebook, Social Marketing | No Comments

It seems this social network is venturing into some new territory. Announced yesterday, Facebook Sports Stadium is a platform (within the preexisting Facebook framework) for following and engaging in – you guessed it – sports! At the moment it’s football-focused, but Facebook has plans to expand into the realms of soccer, basketball, and more. Why is Facebook paying so much attention to athletics?

  • As it stands, many social media users (even those who prefer Facebook) prefer to follow the game on Twitter – after all, the second-by-second nature of tweeting lends itself rather perfectly to keeping score and tracking tackles. You can bet that Facebook is hoping to edge out the competition with this new addition.
  • It’ll cut back on the back-and-forth. No more switching to Twitter to check the score and back to Facebook to chat with your friends. By providing organized access to reactions from friends, live scores, comments from experts, and where to watch the game, Facebook Sports Stadium will truly be a one-stop shop.
  • Facebook Product Manager Steve Kafka put it into perspective when he said, “With 650 million sports fans, Facebook is the world’s largest stadium.” People already use Facebook to like sports and teams – discussing those likes with peers is an obvious next step, and Stadium is providing its users with a dedicated space in which to do that.

Let the games begin!

Getting Weird with Social Media

Getting Weird with Social Media

By | Facebook, Social Marketing, social media, Twitter | One Comment

You must admit, the concept of social media is kind of weird. The selfies. The “Show My Location” feature. The ability to sort through the photographic evidence of another person’s existence from the comfort of your bedroom at 3 AM. But that’s not where the weirdness ends…and we guarantee that the following will make your ex-boyfriend incessantly poking you seem normal.

  • Finding an organ donor. Facebook is a wonderful place. It’s perfect for stalking old high school friends, securing invitations to the weekend’s best parties, and finding a fresh kidney. Wait…
  • Engaging in voyeurism. Network Effect, a sort of social experiment by artist Jonathan Harris, allows you to toggle between different actions (chew, argue, jump) and subsequently be bombarded with YouTube clips of people engaging in your chosen action. The intended effect is “total information overload,” and is meant to convey how much precious time we’re all wasting snooping around the lives of strangers.
  • Selling…. stuff. So you get on Tinder, hoping to find the conveniently located person of your dreams, and your first match is…a bag of weed. Apparently, “salespeople” have begun turning to such people-finding apps to push their product. Try introducing that to your mother.

What’s the strangest thing you’ve ever encountered on a social media platform?

Image is licensed under Creative Commons Zero.

Thumbs Up for Thumbs Down: Facebook Officially Formulating Dislike Button

Thumbs Up for Thumbs Down

By | Facebook, Social Marketing | One Comment

Mark Zuckerberg has officially confirmed that Facebook is working on the oft-requested “Dislike” button. This has inspired a great many discussions about what the new symbol might be, whether it should take the form of an emoji, whether it really will inspire more Internet bullying than there already is.

What do we think? We think it’s about time Facebook gave users something more to work with than a thumbs up, really. With the amount of users on Facebook (more than 1 billion) and the amount of posts per day (293,000 statuses updated every 60 seconds), users are bound to come across a thing or two that doesn’t elicit positive acknowledgement – and they should be free to express whatever their reaction may be.

What do you think? Let us know!

Image from Wikimedia Commons is licensed under Public Domain.

What's Your (Social Media) Type?

What’s Your (Social Media) Type?

By | Facebook, Fun, Social Marketing, social media, Twitter | No Comments

In today’s digital age, the sheer abundance of social media platforms is mind-boggling. So how do you know what’s right for you and your business? Here, we break down the primary purposes and benefits of five of the most popular platforms.

The almighty, unavoidable Facebook is a great place to get friends and family involved. In general, Facebook users are searching for personal connections, hoping to hear updates from their friends and see photos. Take the opportunity to engage your customers and get them involved in office happenings and contests.

Twitter moves fast, making it the perfect environment to share breaking news and updates about your company and the world around you. Twitter is also great for pinpointing and quickly addressing customer concerns and complaints.

Posting on Instagram is the perfect way to make a visual impression! Photograph office shenanigans and invite followers to share photos of themselves using your products or benefiting from your services.

This fast-growing platform offers a fun way to exhibit your style. Make a board for company culture, for your company vision, even for your office space. Pinterest also recently started experimenting with ads and promoted pins, making it possible for you to show off for the right audience.

LinkedIn is great for recruiting new employees and networking. You can also use this platform to promote your blog, share and request recommendations, and start groups.

Happy socializing, everyone! Have a favorite platform we didn’t mention here? Let us know!

Image by Amit Agarwal is licensed under CC BY 2.0.


It’s Not You, It’s Facebook

By | Facebook, Social Marketing, social media | No Comments

If your business’s Facebook page recently experienced a dip in likes, don’t let it get you down. It’s not something you said! On March 5th, Facebook began removing likes from inactive accounts and that means your numbers may be lower – for now. Facebook’s goal is to make likes more meaningful by verifying that data on Facebook is up-to-date. Now, you’ll know that the people who have liked your company actually like your company. And that, my friends, is a good thing. Here’s why:

  • More insight into your audience. You use your Facebook page to gauge the interests of your potential customers and how they react to your products, posts and plans. Now, you’ll know that this audience is genuinely interested in what you bring to the table and won’t be wasting time gathering details from dead accounts.
  • Targeted audience growth. This narrowed pool of likers will also make it easier for you to broaden your targeted audience based on the one you already have through tools like Facebook’s Lookalike Audience.
  • More consistent information. Facebook already filters out comments made by deactivated accounts from business page posts, so removing said accounts’ likes from business pages will ensure accurate, congruous data.

The good news is, if a deactivated account is reactivated it will be re-added to a page’s likers. But if you’re still a little wounded by the sudden drop in likes, we’ll gladly come to your aid – with a shoulder to cry on and a whole lot of social media knowledge.

Photo from Wikimedia Commons is licensed under CC BY-SA 3.0.


Seal It With a Smiley Face

By | Business Etiquette, Culture, Facebook, Fun, Social Marketing, social media, Twitter | No Comments

The smiley face: bet you’ve never given this little guy much thought. So you may be surprised to hear that a recent study by the University of Cambridge Computer Laboratory showed a simple smiley face has the power to positively influence your social media presence and alter a reader’s perception of you. Here’s why you might want to give the emoticon a space in your daily discourse:

  • Scientists have determined that looking at a smiley face activates the same parts of our brain as looking at an actual smiling face. It’s an easy way to add a human element to your email. Interestingly, this only occurs when the colon is put first; parentheses first doesn’t have the same effect.
  • Emoticons suggest a friendlier, more competent person is behind them. Not only can emoticons increase the likelihood that your reader will like you, but they can help the reader more easily remember what you’ve said.
  • There is a strong link between emoticon use and user influence on social media. The more powerful the user, the more likely they are to use emoticons in their online communications.

Are emoticons okay to use in your work emails? That’s a judgment call. But research shows that the writer’s credibility isn’t affected by the use of emoticons. So if something makes you smile, don’t be afraid to show it!

Image by PublicDomainPictures is licensed under CC0 1.0 Universal.