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Fresh Thinking

Category Archives: Fun

7 Ways to Make 2017 Awesome

7 Ways to Make 2017 Awesome

By | Clients, Fun | No Comments

In case we haven’t made it clear, we’re proud of the companies we work with. Like, really proud.

And why shouldn’t we be? Our clients provide some of the best, most in-demand services in the nation. Here’s how you can get with ‘em and make 2017 rock for you, your friends, your family…and your pets!

 ONLY THE HUNGRY: Cousins Maine Lobster 

7 Ways to Make 2017 Awesome

The Shark Tank sensations ship scrumptious fresh seafood and lobster rolls to your door. House party perfection!

CLASSY CONCERT: Pasadena Symphony

7 Ways to Make 2017 Awesome

Rachmaninoff Concerto No. 2 – February 18th at the illustrious Ambassador Auditorium.

This enduring Romantic masterpiece will leave you breathless and asking for more.

TECH FOR PETS: Ideal Pet Products

7 Ways to Make 2017 Awesome

Incomparable innovation, industry-leading value – and now a new electronic E-Z Pass pet door.

EAT YOUR LEARNING: Culinary Classroom

7 Ways to Make 2017 Awesome

Take a cooking class from some of LA’s top Chefs – a great Valentine’s Day gift!

SAFE ‘N GORGEOUS: Casoro Jewelry Safes 

7 Ways to Make 2017 Awesome

Protect your valuables with stunning, fully-customized watch and jewelry safes.

STAY-CAY WEST-WAY: 888 Hilgard 

7 Ways to Make 2017 Awesome

Hit up the best in West LA shopping and entertainment with a long weekend (or longer!) at the Westside’s premiere furnished apartments.

KIDS FUN AT THE GYM: Golden State Gymnastics

7 Ways to Make 2017 Awesome

Sign up for recreational fun classes or birthday parties for kids ages 3-18!

We’re incredibly thankful to count these seven businesses and nonprofit organizations among our wonderful clients. Their goods and services enrich and enhance the lives of so many people in Southern California and beyond; we’re honored to play even a small part in their growth. From websites to social media to advertising to SEO – our work helps them help you.

Tell us a little about yourself and we’ll be in touch with an 8th way of how to make 2017 awesome!

GIF It Up: Why You Should Incorporate GIFs into Your Marketing Strategy

GIF It Up: Why You Should Incorporate GIFs into Your Marketing Strategy

By | Content Marketing, Email Marketing, Fun, Social Marketing | One Comment

The GIF (pronounced with a hard ‘g’) has ventured far from its natural bitmap habitat in the CompuServe nerdosphere. It can now be found posing as punctuation, starring in texting conversations, dancing through every Buzzfeed article you’ll ever read, and hogging any available space on your phone. (Do you have available space on your phone…? Teach us your ways.)

Recently, the GIF has also become an important presence in email marketing, digital ad campaigns, and company blogs and social media – for good reason. Here’s why you should consider working these little guys into your marketing strategy:

They’re a great solution for that short attention span we’re always talking about. People just don’t pay attention the way they used to; a 10-second lull and they’re already deep in phone mode, sucked into an endless Reddit thread they may never escape. GIFs are an easy way to keep people interested – because regardless of how easily distracted they are, who can look away from this?

Images boost your engagement. Facebook posts with images see 3x more engagement than those without, and researchers found that “colored visuals increase people’s willingness to read a piece of content by 80 percent.” [Xerox] Additionally, people are 40x more likely to share a post with visual content.

GIFs are trendy. Want to be seen as a cool, hip company? GIFs are the ticket. They show that not only do you keep up with pop culture (from which GIF-makers most often draw inspiration) but you’re in tune with your younger audiences – and that counts for a lot, considering millennials count for one quarter of the American population and boast approximately $200 billion in annual buying power. [Forbes]

Already using GIFs in your marketing? We’d love to hear how! Let us know in the comments section.

Counterintuity team at Burbank Temporary Aid Center (BTAC)

Counterintuity’s day of service: BTAC

By | Fun, News | No Comments

Last month, we closed for most of a day so that we could volunteer at the Burbank Temporary Aid Center (BTAC). Counterintuity has long supported our local community with sponsorships, selected pro bono work for underfunded clients and our annual holiday toy drive for underserved youth, but on this day we wanted to take a step further. For five hours, all work stopped (even checking email), and we helped.

Located just down the street from our office, BTAC is dedicated to “providing the poor, working poor, and homeless of the local community with basic services they need to live with dignity, and to serve citizens of the city in times of emergency and disaster.” Our staff was on site to help to do inventory – making it easier for BTAC staff to service those who need their support. Amy, Brian, Andrew, Jin, Val, Shannon, Sandra, and even Lee moved, systematized, stacked, schlepped and corralled canned goods, office supplies, clothing and more so that BTAC’s full time volunteers and staff could more easily do their regular jobs.

We were honored to have been able to play a small part in helping BTAC serve needy families.

If you would like to coordinate your own day of service with the Burbank Temporary Aid Center, please contact Facility/Pantry Manager Edward Stapleton at estapleton@theBTAC.org or (818) 848-2822, extension #107.

More About BTAC
As a conduit between the generous donors of the community, foundations, and government resources, BTAC works to provide clients with help such as food, utility assistance, transportation assistance, emergency shelter (off-site and short-term), medical assistance, referrals to other community resources, and holiday outreach.

Make that Pokémon-ey: Monetizing the World’s Pokémon Go Obsession

Make that Pokémon-ey: Monetizing the World’s Pokémon Go Obsession

By | Culture, Economy, Fun, Sales, Strategy | No Comments

“Have you played Pokémon Go?”

Unless you’ve spent the two weeks hiding under a rock (which is a totally legitimate pastime, of course), someone has asked you this question by now. Released on July 6th, the tremendously popular app has already been downloaded at least 15 million times [Heavy] and is worth approximately $29 billion [MoneyNation]. There’s no doubt that Pokémon has been a financial success for its developer, Niantic, and rumor has it that McDonald’s is already preparing to pounce on this marketing opportunity [Gizmodo]. But what about the rest of us? Is there a way for small business owners to get in on the game that so quickly made its way to the top?

Turns out, there are several – and most of them are free!

  • Pick a side. If you haven’t already played Pokémon Go, the basic premise is this: 1) Create your trainer (i.e. avatar), 2) Choose one of three teams: Team Instinct (yellow), Team Valor (red) or Team Mystic (blue), and 3) Scurry about collecting and training Pokémon in various locations. Once you’ve picked your team, you can get in on the fun by providing corresponding deals to other “team members.”
  • Buy a lure. Purchasable in-game, lure modules last 30 minutes each and attract a bevy of “wild” Pokémon to a specified location. As many business owners have already discovered, they’re also a great method of enticing patrons. Inc estimated that it only costs $1.19/hour to keep the lures (and the humans that follow them) coming all day – and you can bet you’ll make that money back in no time!
  • Connect with millennials. Take advantage of this rare opportunity to appeal to marketing-wary millennials by actually playing the game, sharing your finds on social media, and offering discounts on products to people who’ve caught certain valuable Pokémon. Your younger audiences will appreciate the fun vibe!
  • Work that Pokéstop. If you’re fortunate enough to have a storefront near a landmark, monument or other prominent building in your town, advertise it. People flock to these spots in order to restock in-game items, and if you happen to be nearby…well, you just found yourself a whole bunch of potential customers.

We don’t know exactly when this idea might be implemented, but Niantic CEO John Hanke has already expressed interest in further monetizing the app with sponsored locations. “Pay us to be locations within the virtual game board – the premise being that it is an inducement that drives foot traffic” [Financial Times]. In the meantime, let the above suggestions keep you busy.

Happy hunting!

Make that Pokémon-ey: Monetizing the World’s Pokémon Go Obsession


C! Shenanigans

C! Team Shenanigans: Pool Party!

By | Fun | No Comments

Nope, not what you think – there were no swimsuits involved.

Yesterday after work, the C! team headed out to Fantasia, Burbank’s billiard hall, for a few drinks and friendly games of pool. We swear, we didn’t get competitive at all (*cough, cough*).

Counterintuity is always ready to support our city’s local businesses, whether it’s by ordering pizza at Dino’s or designing a new website for CopyR.

So if you’re in the neighborhood, come by and visit us – and who knows, it just might be the beginning of a beautiful Burbank-based friendship!

SMX West 2016: Q&A with Brian

SMX West 2016: Q&A

By | Email Marketing, Fun, News | No Comments

This month, Amy (our brilliant president) and Brian (our digital marketing manager) traveled to San Jose for SMX West, the leading search marketing conference for industry professionals. Here, we chat with Brian about his experience!

What was your favorite moment from the event?

  • I have two! I really liked the Technical Advanced SEO Workshop where top SEOs in the industry gave highly informative talks regarding “Future Proofing” your website with Topical Relevance, leveraging infrastructure, “cross linking” with local variations and how all three need to work together. My other favorite part was meeting and networking with other SEO professionals from all across the country and trading knowledge and experiences – this was an invaluable experience for me.

Out of everything you learned, what do you consider the most valuable?

  • Advanced SEO workshop tips like HTTPS Migration from HTTP and Online Reputation Management. If you’re dealing with large brands, using www.namecheck.com to see any bad content regarding your brand. There’s so much more incredible information I learned, including using “Search Science” in keyword research.

What did you do?

  • Amy and I went to various informative workshops on Search Engine Marketing on the Organic and Paid Search sides on very high technical levels. We networked and met other colleagues and participated in social activities like the Google Dance at Google’s San Jose campus.

Did you meet anyone special?

  • I met one of best speakers on SEO in the whole conference, Will Reynolds, who spoke about Branding and SEO from Seer Interactive, and Annie Cushing from Annielytics.com. I also met a 19-year-old SEO Specialist from outside Raleigh-Durham, North Carolina. He was interesting because he’s new to SEO and from a small town where his father was the former mayor – he actually met all his clients through that connection. I would call that a serious hyper local SEO opportunity!

Where and how big was the event?

  • The event took place at the San Jose Downtown Marriott Hotel. There must have been 800 people or more in attendance.

Thanks Brian!

If most of what our resident SEO expert said here sounds like Google Greek to you, fear not – he and Amy went to SMX so you don’t have to. Think of Counterintuity as your translator, and contact us today for all your search optimization needs!

Super Bowl 50: Food for Thought

Super Bowl 50: Food for Thought

By | Fun | No Comments

Ask any non-football lover why they watch the Super Bowl, and they’ll tell you: they’re in it for the ads. Or the food. Or both. And lucky for them, the two often intersect. So while you’re stuffing your face with fried chicken this February 7th, keep an eye out for these foodie fan favorites!

  • Doritos. If you haven’t heard of Doritos’ “Crash the Super Bowl” campaign, then…well…we’re not sure what you’ve been doing, but it certainly hasn’t involved the Internet. This will be the final year Doritos invites fans to submit their own ads for a chance at airtime (and a considerable cash prize). Vote for your favorite finalist now through January 31st!
  • Snickers. Continuing its “You’re not you when you’re hungry” campaign, Snickers will use its spot to take a shot at Marilyn Monroe’s iconic Mr. President serenade. Warning: it’ll be far less sexy than you remember.
  • Skittles. This year, viewers can look forward to tasting the rainbow with Aerosmith frontman Steven Tyler. It will mark the first time Skittles has opted to feature a celebrity in its Rainbow campaign, making it a notable year. You won’t want to close your eyes for this one.
  • Taco Bell. When it comes to amassing a huge, hungry audience, no televised event does it better than the Super Bowl – and Taco Bell is taking advantage of this fact by using its 30-second spot to introduce a new menu item. The fast food chain has already upped the hype surrounding its big reveal (and first game-day appearance since 2013) with an unorthodox press release you can read here.
  • Coca-Cola. As of yet, there’s no official news about Coca-Cola’s plan for the Super Bowl. But, come on. It’s Coke. You can bet that there will be a plan, and it will be executed flawlessly, and it will be tweeted and retweeted and discussed at for months to come. While you’re waiting, check out the brand’s recently-announced “Taste The Feeling” campaign.

Image by Jim Bahn is licensed under CC BY 2.0.

Here's to 2016!

Here’s to 2016!

By | Fun, Holidays | No Comments

At the end of each year, we all tend to focus on the big picture. We reminisce about the past year, look forward to the coming year, and examine our lives as a whole (all while drinking and eating as much as possible before the clock strikes midnight and we are magically transformed into different people with better self control/bigger muscles/higher salaries/what have you).

It’s been a great year for Counterintuity, to be sure. But why? Because we examine every day as it happens. Because we evaluate our clients needs more than just once every 12 months. Because their success is our focus, and every second counts.

This December 31st we’ll be celebrating not just another successful year, but another successful 365 days.

Happy New Year!

Image is licensed under CC BY 4.0 International.