We’ve mentioned it before: The Americans with Disabilities Act (ADA) prohibits disability-based discrimination – and now more than ever, this applies to business websites. Since 2017, there has been a 300% year over year increase in web accessibility lawsuits. What does this mean for you? Well… You could get sued. But we really don’t want that to… Continue Reading One web accessibility complaint can cost $10,000
Craft communications that ENGAGE, MOTIVATE and SELL We all get a million emails a day, or so it seems. It’s too much. How are your emails standing out from the massive, pushing, shoving crowd of the overflowing inbox? Here’s a crash course on how to ensure your stakeholders open, read and engage with your digital… Continue Reading Stop Sending Bad Emails
Sixty-four years later, KFC suddenly finds itself not so “Finger Lickin’ Good.” While we don’t think the recipe has changed recently, something else has. Last week, the company dropped its tagline, “Finger Lickin’ Good,” after using it for 64 years. “We find ourselves in a unique situation — having an iconic slogan that doesn’t quite… Continue Reading Not so finger-lickin’ now?
LinkedIn Will Get You Leads We’ve heard from too many folks for too long that “social media can’t help B2B businesses.” It’s simply not true. Whether you’re a manufacturer, an industrial supplier or providing a niche B2B service, we’ll show you how social – especially LinkedIn – can be an asset to your sales efforts.… Continue Reading Unlocking LinkedIn’s Potential
From Pipefitters to Food Processors to Medical Manufacturers, SOCIAL MEDIA HELPS INDUSTRIAL BUSINESSES GET MORE WORK Social media effectively reaches B2B decision-makers – 24 hours a day. In fact, according to Business Wire, 84% of C-level and VP-level buyers are influenced by social media in their decision-making. Over the past 13 years, we have worked… Continue Reading The Fastest Growing Sector on Social: Manufacturing
WHAT IS THE CALIFORNIA CONSUMER PRIVACY ACT? If we’ve learned anything from 2019, it’s that privacy is serious concern. As a result, websites, programs, and apps are constantly updating user agreements in an effort to avoid disastrous data breaches – and consumers are becoming more cautious about how they share information. Essentially, the California Consumer… Continue Reading What You Need to Know About the California Consumer Privacy Act
If you have more than 15 employees and your website isn’t ADA-compliant, you need to act now for two reasons: It’s the right thing to do Increasingly, businesses are getting sued for not complying with the law What’s “ADA,” and do you need to take steps to be compliant? The Americans with Disabilities Act, signed into law… Continue Reading Can Your Website Get You in Legal Trouble? Maybe – If It’s Not ADA-Compliant
At Counterintuity, we spend a lot of time strategizing. Whether we’re brainstorming an ad campaign or perfecting a home page, we’re constantly concocting new ways to maximize our clients’ potential. So when it came time for our own website redesign, we knew exactly what we wanted – and how to make it happen. On Your… Continue Reading Strategy First, Design Foremost: Counterintuity’s Website Gets an Upgrade