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Category Archives: News

East Hollywood Business Improvement District logo

In the News: East Hollywood BID Debuts New Logo

By | News | No Comments

Source: Hollywood Business Advocate Jan/Feb 2018

After months of research and development by the Digital Marketing Agency Counterintuity, a new logo for the East Hollywood Business Improvement District (BID) was recently approved by its Board of Governors. The logo was selected from a pool of potential logos that were inspired by the results of a survey conducted among property owners. This survey was distributed online, mailed, and conducted in person by volunteers who walked the district to ensure more accurate results. The results of the survey highlight a distinct identity for the district, one that is grounded in history but has developed into a funky and artsy area. This gave the BID’s marketing consultant guiding principles for the design and look of the new logo. This logo embodies the best qualities of East Hollywood that have made it a truly unique place with a rich history. The BID has not begun using the logo in all its communications and plans to place the logo on BID trash cans and street signs. This is one of several efforts the BID is launching to revitalize and improve East Hollywood.

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Counterintuity dominates the 12th Annual W3 Awards winning 3 awards!

By | Awards, Design, News | No Comments

It’s that time of year again. Nope, not a mega-Black Friday bonanza – the W3 Awards! For 12 years, this prestigious contest has been honoring the best marketing on the web and the agencies behind it – whether that means a boutique firm in Burbank or a Fortune 500 powerhouse.

Needless to say, competition is fierce.

“The creativity and quality of this season’s entries raised the bar once again,” says Derek Howard, the director of the Academy of Interactive and Visual Arts (AIVA). “As our connected world continues to expand in new and exciting ways, our winners are a true testament to the power of Web creativity across the world.” After receiving more than 5,000 entries, AIVA judges deemed Counterintuity’s work worthy of the following wins:

Silver for Consumer Goods, Casoro Jewelry Safes

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Silver for Tourism, San Mateo County/Silicon Valley Convention & Visitors Bureau

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Silver for Computer/IT, Imanami

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A big thanks to the W3 judges, and three cheers for the team and clients that made these awards possible! Remember – if you like what you see, we’re only one click away.

Maintenance-Plan-Header-Image

Counterintuity’s Maintenance Plan

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According to ITRC Data Breach Reports, in 2015:

  • 177,866,236 personal records were exposed via 780 data security breaches
  • Businesses were the target of 40% of the security breaches (312 breaches).
  • Medical and Healthcare entities made up 35.4% of data breach targets (276 breaches).

How are the numbers in 2017? Worse. Much Worse.

That’s why we think you’ll appreciate Counterintuity’s Maintenance Plan.

For a small fee, we’ll provide you peace of mind and protect you from the costly headache of a downed website. Our Standard package includes weekly check-ins, backups, updates, site testing, and site recovery (if necessary – which is unlikely, considering all the weekly check-ins). Need a little extra? We’ve also got Enhanced and Comprehensive offerings.

Counterintuity Maintenance Plan Pricing@3x

Our Enhanced and Comprehensive plans include reports and updates for an additional layer of security; reports keep your webmaster in the loop about your digital marketing ventures and updates guarantee you access to website expert assistance within one business day.

Now give us a shout!

Need an Ad Grant? Google It!

Need an Ad Grant? Google It!

By | Digital advertising, News | No Comments

We’re not saying money grows on trees, but this comes pretty close: Google offers $10,000 Ad Grants to eligible nonprofit organizations.

Yep.

That means access to the Google Display Network (which, according to Google, reaches 90 percent of global internet users) and Google AdWords (which, according to the Google Economic Impact Report, generates an average of $2 for every $1 spent on advertising).

About 20,000 nonprofits are currently benefiting from Google Grants, and the program is available in more than 50 countries. There are a few requirements, of course: your organization must apply to Google for Nonprofits, hold valid charity status, and have a live active website, for starters. To find out if you qualify, check here.

Need an Ad Grant? Google It!

Qualified? Copasetic!

Now that you’ve got your free advertising money, it’s time to tackle the business of actually managing AdWords – and this is where things can get a bit trickier. From writing to budgeting, juggling all the aspects of a successful AdWords campaign can be overwhelming.

Luckily, Google just gave you a healthy helping of cash – meaning you’ve got some left over for other things.

Things like a kick-ass marketing agency that can curate your keywords, craft your ad copy, and keep an eye on your campaign so that not a single cent goes to waste.

Which agency might we have in mind? Ahem – we look forward to hearing from you!

SSL, Stat: What It Is & Why You Need It by October 2017

SSL, Stat: What It Is & Why You Need It by October 2017

By | News, SEO | No Comments

We hate to be the bearers of bad news – but if your website doesn’t have an SSL (Secure Sockets Layer), it isn’t secure.

Starting next month, Google will be flagging sites without SSL as NOT SECURE…and you do not want to be one of them.

  • How can I tell if my site is secure?
    You can tell whether you’ve got a secure connection pretty easily – in Google Chrome, just look for the green lock and HTTPS to the left of your web address.
    See it? You’re golden.
    Don’t see it? It’s time for a change.
  • First off, what is SSL?
    SSL is the means by which an encrypted link is created between two points on the internet. A secure SSL connection means your site isn’t collecting sensitive user data, such as passwords or credit card information.
  • Why is this suddenly a big deal?
    Google wants to keep the Internet safe from cyber attacks, hacking and snooping – as you might imagine, an SSL certificate has long been a must-have for contact and payment forms. For more information on why Chrome is taking this step, check out their blog.
  • Is an SSL certificate really necessary?
    YES. NetMarketShare reports that Google Chrome currently boasts a 59.38 percent market share. That makes it the world’s most popular browser. Know what else that means? Its NOT SECURE warning could send more than half of your visitors running for the hills.
  • How will a “Not Secure” tag affect my rankings?
    While we can’t yet be sure how the non-secure warning will impact SEO, it’s likely that over time non-HTTPS sites will fall lower in search results. On the flip side, according to GrowthScout, “an increasing number of HTTPS-protected websites” have begun ranking higher.
  • Okay, I’m convinced. What can I do?
    It’s time to add that “S” to “HTTP” by purchasing and installing an SSL. You’ve got two options here: either contact your host to learn their process, or let Counterintuity take care of it. We can purchase the SSL, handle installation with your host, and resubmit your site to Google for only $495.*

Contact us now and you’ll be the proud owner of an SSL certificate before you know it (and before Google knows you didn’t have one to begin with)!

* Subject to the capability and timeframe as mandating by your hosting service.

Image by typographyimages licensed under CC BY 2.0.

Counterintuity team at Burbank Temporary Aid Center (BTAC)

Counterintuity’s day of service: BTAC

By | Fun, News | No Comments

Last month, we closed for most of a day so that we could volunteer at the Burbank Temporary Aid Center (BTAC). Counterintuity has long supported our local community with sponsorships, selected pro bono work for underfunded clients and our annual holiday toy drive for underserved youth, but on this day we wanted to take a step further. For five hours, all work stopped (even checking email), and we helped.

Located just down the street from our office, BTAC is dedicated to “providing the poor, working poor, and homeless of the local community with basic services they need to live with dignity, and to serve citizens of the city in times of emergency and disaster.” Our staff was on site to help to do inventory – making it easier for BTAC staff to service those who need their support. Amy, Brian, Andrew, Jin, Val, Shannon, Sandra, and even Lee moved, systematized, stacked, schlepped and corralled canned goods, office supplies, clothing and more so that BTAC’s full time volunteers and staff could more easily do their regular jobs.

We were honored to have been able to play a small part in helping BTAC serve needy families.

If you would like to coordinate your own day of service with the Burbank Temporary Aid Center, please contact Facility/Pantry Manager Edward Stapleton at estapleton@theBTAC.org or (818) 848-2822, extension #107.

More About BTAC
As a conduit between the generous donors of the community, foundations, and government resources, BTAC works to provide clients with help such as food, utility assistance, transportation assistance, emergency shelter (off-site and short-term), medical assistance, referrals to other community resources, and holiday outreach.

Counterintuity wins awards

Counterintuity Wins 5 National Awards

By | Awards, News | No Comments

From among 6,000 entries across the U.S. and around the world, Counterintuity has won five Communicator Awards in five separate categories! The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current AIVA membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including: Condè Nast, Disney, Lockheed Martin, Monster.com, MTV, rabble+rouser, Time Inc., Yahoo!, and many others. Our 2015 Communicator Awards Include:

The Acres website award
VEDC Entrepreneur Center website award
VEDC non-profit award
PBS SoCal
Counterintelligence Pasadena Symphony
Start Right Here
2016 Communicator Awards

2016 Communicator Awards

By | Awards, Clients, News | No Comments

We aren’t above giving ourselves a well-deserved pat on the back – and we’re pleased to announce that a pat (or two) is in order, thanks to the 2016 Communicator Awards!

This year, we earned not one but FIVE Communicator Awards for the top-notch integrated campaign, websites, and annual reports we’ve provided our clients.

We’re so proud of our amazing team for making such achievements possible.

Stay tuned for details (and to learn which great companies now boast medal-worthy material).