A public relations campaign can help shine a spotlight on your business in a way that helps potential customers see you in a new light. Here are 5 ways you can use PR to help your business grow. 1. Market to the masses while saving some cash Paid spots for print or broadcast can… Continue Reading 5 Ways PR can help your business grow
Counterintuity LLC, a Burbank-based marketing, website design and social media company, is proud to announce that they’ve been awarded another set of major industry awards for their work on San Mateo County Silicon Valley’s website, this time from the Communicator Awards. The Communicator Awards is the leading international awards program recognizing big ideas in marketing… Continue Reading Counterintuity scores big at The Communicator Awards
Photo courtesy of Andre Murray/The Bern Agency Counterintuity has more than doubled its space in Burbank. The move reflects significant growth the company experienced during 2010, as well as future expansion plans. “We continue to grow to meet the needs of our clients,” Counterintuity CEO Lee Wochner said. “Our new space keeps us close to… Continue Reading Counterintuity moves into larger space in Burbank
After a particularly rough medical year for my extended family, we have been inundated with well-wishing cards, calls and social media posts. While I have no doubt that each one is sincere in heart and purpose, there are two words repeated over and over that have come to make me shudder rather than savor the… Continue Reading The world’s most overused phrases
As a publicist and crisis communications coordinator, I have to give Tiger Woods an “A’ for his speech today. Sure, it would have been better had he come out with a public mea culpa a few months ago. And yes, he probably shouldn’t have chastised the media for stalking his kids– that came across as… Continue Reading It’s the cry of the Tiger
Counterintuity’s publicity department was honored to handle the PR and social media for the Renal Support Network’s 11th annual Renal Teen Prom. In addition to several local news stations and newspapers covering the event, our wire press release was rated the #2 most viewed multimedia release on BusinessWire on 1/20/10, and received an astounding 8,770 unique impressions… Continue Reading Jack Black gives back at Renal Teen Prom-film at 11!
How Sport Chalet helped me discover how Twitter is best used by big business. Continue Reading Sport Chalet Takes Twitter to the Limit!
You’ve heard of branding, but DE-branding? In a world full of media hounds who’d kill to have their name in the spotlight, this seems almost implausible. But indeed, last week beleaguered financier AIG decided to go incognito. Their Water Street Manhattan office signage vanished overnight. Saying this was an attempt to differentiate this office-where much of the alleged… Continue Reading DE-Branding A New Madison Ave. Trend?