You know your audience, but does your audience know you? We have some shocking information: “Nearly half of all small business owners do not have a website.” [Clutch] Without one, as small business author Jim Blasingame said: “You might as well be a ghost.” [Inc.] That’s bad news for them. But you’re in luck –… Continue Reading Do you need a new outfit?
“Have you played Pokémon Go?” Unless you’ve spent the two weeks hiding under a rock (which is a totally legitimate pastime, of course), someone has asked you this question by now. Released on July 6th, the tremendously popular app has already been downloaded at least 15 million times [Heavy] and is worth approximately $29 billion [MoneyNation].… Continue Reading Make that Pokémon-ey: Monetizing the World’s Pokémon Go Obsession
U.S. consumer spending is up. So is consumer confidence. And so is business investment. And no less a sensible sage than Warren Buffett says that “the mother lode of opportunities resides in the U.S.” We’re seeing the same positive trend here, and with clients. One longtime client who really struggled during the recession told us… Continue Reading Act while the sun is shining
According to these kids, making sales is easy. (If surreal.)
A recent study by Exact Target showed that the main reason people “Like” a business’s Facebook Page is to get special offers and promotions. Facebook contests offer many benefits. They can increase Likes and fan engagement on your page; secure relevant and targeted fans; add to your e-mail list; increase traffic on your website; and… Continue Reading How to run a winning Facebook contest
Daily life consists of so many details that can be lumped into the category of “minutiae”. All those little things you hardly notice but subconsciously take in. More often than not, advertising falls into this category. From television, to radio, internet banners, pop-ups, emails, billboards, and especially all of the social media we engage in… Continue Reading Do ads enhance your life?
With the regular mail bills moving to e-bills, paper newsletters moving to e-newsletters, newspapers becoming an extinct news source, and receiving e-cards rather than regular cards, it seems that “new” marketing is all on the internet. WRONG. I loved typing that just now, and here’s why: the other day I received this envelope. What could… Continue Reading It’s all in how it’s packaged
photo by Gideon TsangThis week, I read an article in the Wall Street Journal called Entrepreneurs Question Value of Social Media. The article’s subtitle is, “Marketing via Facebook, Twitter Yields Results for Some, Others Say It’s Overrated; ‘Hype Right Now Exceeds the Reality’.” I understand the point the article is trying to make — Where… Continue Reading Don’t shoot the medium