Let’s say you own a local business, and a potential customer is searching for one just like it. What’s her first step? If she’s like 4 out of 5 consumers (according to Bruce Clay, Inc.), she’ll be plugging those keywords into Google. The first page of results is where she’ll find her match – whether it’s… Continue Reading 5 Ways to Nail Local SEO
We hate to be the bearers of bad news – but if your website doesn’t have an SSL (Secure Sockets Layer), it isn’t secure. Starting next month, Google will be flagging sites without SSL as NOT SECURE…and you do not want to be one of them. How can I tell if my site is secure? You… Continue Reading SSL, Stat: What It Is & Why You Need It by October 2017
Back in 2016, we wrote a blog about Penguin, Google’s link evaluator. Now, we’d like to focus on Panda – and aside from their namesakes’ retweet-worthy levels of cuteness, these are two creatures of a different color. Panda’s been monitoring your content and modifying your search ranking accordingly since 2011. Google’s increasingly frequent updates to… Continue Reading Pleasing Panda: Your Guide to Google’s Search Algorithm
Here’s the thing about most modern customers: If they don’t like the way you’re doing business, they’ll take their business elsewhere. Quickly. They’ve got high expectations and a whole lot of options – so it’s vital to offer the best possible experience both online and in-store. While reading this Think With Google interview with Deepika… Continue Reading How to Cultivate a Cohesive Customer Experience (AKA Winning Like Walgreens)
As a business owner, you need to stay relevant. You realize that the best way to accomplish this is by getting yourself a snazzy new website, so you call in some professionals and do it. It’s pretty, fancy, and does all sorts of stuff the cool kids will appreciate. Now, you just need people to… Continue Reading To Blog or Not To Blog?
Regarding your business, what do you want to be known for? This may seem like a simple question, but for small businesses in particular, this query can be deceptively difficult to answer. Let’s say you sell shoes. “I SELL SHOES!” Well, lots of businesses sell shoes. In fact, in the last 30 days, there were more than… Continue Reading What do you want to be known for?
The following blog is about blogging (because what better place to blog about blogs than in a blog?) and, more specifically, why your company should engage in the activity as regularly as possible. It makes you relatable. Sometimes a company website can seem like a cold, clinical thing. Think of a blog as a way… Continue Reading A Blog About Blogging
Infographic by Brian Tucker Looking to reinvent your nonprofit SEO this year? It can be tough to keep up with a process that’s so constantly evolving, but this infographic will help you stay on top of the game!