You’ve heard people say it. You might even know what the letters stand for (Search Engine Optimization). It’s a tricky concept to grasp – but it’s an integral part of any digital marketing strategy. SEO is all about striving for higher search rankings. Successful SEO means you’re doing a good job of driving traffic from… Continue Reading So…What’s SEO?
Google is changing how it does things. Again. And if your site isn’t mobile-friendly, your search engine rankings will drop. You didn’t do anything wrong, you just need to get with the times, or Google will stop referring your customers to your site. GOOD NEWS: Google has a free tool to test the mobile-friendliness of… Continue Reading 4 Weeks Until Google Penalizes Your Site
Sounds rather ominous, doesn’t it? Matt Cutts, head of Google’s Webspam team, has declared that if you’re using guest blogging for link building, you should “stick a fork in it.” Matt also slammed article directories as a link-building tactic. Google and Matt’s reasoning is that something that started as an authentic way to increase a… Continue Reading The end of guest blogging, keyword articles and link building
A public relations campaign can help shine a spotlight on your business in a way that helps potential customers see you in a new light. Here are 5 ways you can use PR to help your business grow. 1. Market to the masses while saving some cash Paid spots for print or broadcast can… Continue Reading 5 Ways PR can help your business grow
The Client: Since 2004, Scott Thomas Interior Design (formerly Thomas-Somero Design) has produced electric and eclectic original designs for all styles of homes and workplaces from concept to design. The firm is located on the corner of Sunset and Vine in Hollywood, CA and specializes in both residential and commercial interior design projects. Their roster of clients includes… Continue Reading Client Spotlight: Scott Thomas Interior Design
We know you’re busy – but it’s important to update your website. It’s no secret that search engines like Google favorably rank websites that are updated regularly. To get you started, here are our quick-but-effective ways to update your web content without doing a massive overhaul: 1. Post new content (using keywords) The easiest way… Continue Reading 3 Easy ways you can freshen your website
Is your website hard to update, clunky, and static? It’s time to make the switch to a Content Management System and reap all the associated benefits. Here’s why we recommend WordPress to most of our clients: 1. SEO Friendliness Search engines favor WordPress sites. This means that with WordPress, your site is inherently Search Engine… Continue Reading 5 instant benefits of switching to WordPress
The Client: USC’s Master of Liberal Studies program is designed for people who wish to explore a wide range of interdisciplinary studies and pursue their intellectual passion for lifelong learning while earning a graduate degree. The program also helps lifelong learners sharpen their ability to think, research, and express themselves critically. The Task: The… Continue Reading Client Spotlight: USC Master of Liberal Studies