A mere 20 years ago, Facebook didn’t even exist – today, 3.5 billion people are actively using social media, with 72% of Americans logging on daily. But social media is more than a hub for social interaction (and overreaction) – it’s become a method for businesses to target, influence, and understand consumers. What can social… Continue Reading What is Social Media Marketing?
WHY CONSUMERS FOLLOW BRANDS ON SOCIAL MEDIA It’s official: The line between brand and bestie has blurred. Brand ambassadors and company CEOs alike are opening up their homes and hearts to fans, airlines are dropping formal protocol by responding quickly to casual tweets from customers, and retailers are relying on Instagram influencers to promote their… Continue Reading How Social Media is Blurring the Line Between Brand & Bestie
LinkedIn Will Get You Leads We’ve heard from too many folks for too long that “social media can’t help B2B businesses.” It’s simply not true. Whether you’re a manufacturer, an industrial supplier or providing a niche B2B service, we’ll show you how social – especially LinkedIn – can be an asset to your sales efforts.… Continue Reading Unlocking LinkedIn’s Potential
From Pipefitters to Food Processors to Medical Manufacturers, SOCIAL MEDIA HELPS INDUSTRIAL BUSINESSES GET MORE WORK Social media effectively reaches B2B decision-makers – 24 hours a day. In fact, according to Business Wire, 84% of C-level and VP-level buyers are influenced by social media in their decision-making. Over the past 13 years, we have worked… Continue Reading The Fastest Growing Sector on Social: Manufacturing
Once upon a time (aka 2006), using “#” in a sentence meant that you either (1) neglected to check it for typos or (2) were referencing the number of typos you made in the aforementioned sentence Flash forward ten years, and hashtags have become a truly unavoidable aspect of life. They’re everywhere: in movie titles,… Continue Reading The Power of #: Using Hashtags to Heighten Marketing
Some say the customer is always right. We say the customer is always important – and if 2016 is going to show us anything, it’ll be a shift toward an even more customer-centric marketing world. Here’s how… Apps. We’re all aware that there’s an app for pretty much everything – there’s even an app for tracking your apps – and… Continue Reading Caring for Customers in 2016
You must admit, the concept of social media is kind of weird. The selfies. The “Show My Location” feature. The ability to sort through the photographic evidence of another person’s existence from the comfort of your bedroom at 3 AM. But that’s not where the weirdness ends…and we guarantee that the following will make your… Continue Reading Getting Weird with Social Media
Sure, you use social media. You peruse Facebook and Twitter, post regularly enough, and have even been known to craft a hashtag or two (#madskills). But are you really making the most of it? Here are a few tips for turning those likes into leads: Find more followers. This can be a frustrating process, but… Continue Reading Lead with Social Media