Your marketing plan is just that: a plan. It’s a guide and an inspiration – not a set of shackles! One of the great things about marketing is its dynamic nature where improvisation is friend, not foe. We fully advise embracing strategy reevaluation as an integral part of your drive to success.
Still, we know that switching course midway can feel overwhelming. That’s why we’ve collected our top revision recommendations and simplified the process into four straightforward, non-daunting steps – just for you.
- Prioritize. Rank your marketing plan goals so you know where to focus. As your business evolves, you’ll find your primary concerns shift. Make sure your priorities are clear so your team is on the same page.
- Reassess. Are your current goals realistic and helpful? If your initial goal was to increase the number of leads to get sales, and now you’ve achieved this, it’s time to reassess! (The next logical step would be refocusing your energy on obtaining quality leads.)
- Re-strategize. So you’ve decided it’s time for a change. That doesn’t mean you have to start from square one! Pinpoint what could be improved and determine how to make adjustments within your current plan. Could you benefit from finding new team members, rethinking your touchpoints, or restructuring your business. Brainstorming is the fun part, after all.
- Keep it up. Service continuity is key! According to American Express, seven out of 10 US consumers say they’ll spend more money to work with a company that delivers great service. Continue to follow through and deliver great products to the happy clients who already count on you.
Remember: If one approach doesn’t pan out, try another. Make your marketing plan work for you!
Bursting with ideas, but not sure where to start? Shoot us an email – this is kind of our thing.