Tax season is over! [ applause ] For many business owners, tax season means a couple frantic days of running numbers and bugging the accountant, followed by a sigh of relief and a quick brain reset once it’s over. But before you clear your heads, we’ve got another idea: Why not translate the time you’ve spent… Continue Reading Planning Ahead: How to Make the 2019 Tax Season Fuel Your Business’s Future
You know your audience, but does your audience know you? We have some shocking information: “Nearly half of all small business owners do not have a website.” [Clutch] Without one, as small business author Jim Blasingame said: “You might as well be a ghost.” [Inc.] That’s bad news for them. But you’re in luck –… Continue Reading Do you need a new outfit?
“Have you played Pokémon Go?” Unless you’ve spent the two weeks hiding under a rock (which is a totally legitimate pastime, of course), someone has asked you this question by now. Released on July 6th, the tremendously popular app has already been downloaded at least 15 million times [Heavy] and is worth approximately $29 billion [MoneyNation].… Continue Reading Make that Pokémon-ey: Monetizing the World’s Pokémon Go Obsession
A few days ago I was watching a Comedy Central show called Nathan For You, in which a guy named Nathan “helps” struggling small business owners. Part of the show’s charm is that Nathan often has pretty good ideas, but (primarily for comedic effect) he implements them all wrong. In this particular episode, Nathan decides… Continue Reading The Polished Approach: Why Uber Doesn’t Scare People
Today’s fast-paced, technologically advanced world can make even the savviest 25-year-old feel inadequate. So what if you’re about twice that age and feeling about half as savvy? Fear not! There’s no need to let your birthday get the best of you. A couple tips for succeeding as a seasoned marketer in a youth-driven market: Ask… Continue Reading Struggle Of The Seasoned Marketer
The smiley face: bet you’ve never given this little guy much thought. So you may be surprised to hear that a recent study by the University of Cambridge Computer Laboratory showed a simple smiley face has the power to positively influence your social media presence and alter a reader’s perception of you. Here’s why you might… Continue Reading Seal It With a Smiley Face
Over the holidays, we tend to play board games at our house. Popular choices for my wife, our 23-year-year old son, 16-year-old daughter and 12-year-old son include Cosmic Encounter, Risk, Guillotine and Oxford Dilemma. This year we found ourselves playing a game called TriBond. TriBond, which is theoretically for ages 12 and up (and therefore… Continue Reading Something has changed today — but do you know what it is?
Recently, we’ve been having discussions internally about the Counterintuity culture. We started that conversation in October as part of our planning for next year, brought it into our annual retreat, and now it’s feeding into our work writing and designing a new Counterintuity website (launching early next year). Questions we’ve been asking: What makes Counterintuity… Continue Reading Creative vs. non-creative