Let me get this straight. Blippy.com, a new social media darling, wants me to sign up, enter my credit card information, and help me announce to the world my each and every purchase. “Blippy is a fun and easy way to see and discuss what everyone is buying,” their slogan says. “Blippy provides transparency into… Continue Reading Blippy
Arts organizations: The economic bust is over. Most of what was going to break, broke. And you survived. Now’s the time to light your fuse and make the most of an improving economy. It’s time to get ready for the boom. I know: If you’re like most arts organizations, you’re probably not over with that… Continue Reading Lee Wochner serves as guest columnist for National Arts Marketing Project
One thing I look forward to is the annual staff retreat. As a staff, we set a day to discuss the inner workings of Counterintuity. We put ourselves through the same strategy facilitation we offer to our clients, and examine how we can work better together, smarter (not harder) and ultimately—how we can better serve… Continue Reading 15 minutes of adventure
The Station Fire in La Canada FlintridgeThis week, for the first time, I experienced Facebook in much more than a “reconnect with your 8th grade crush” way. For the residents of La Canada Flintridge, facing the raging “Station Fire” with a dearth of TV news coverage (check LA Observed blog on that topic), Facebook became our… Continue Reading How Facebook Saved a Town
Is this a joke? Perhaps a skit from Saturday Night Live in, say, 1952? Or a really great attempt at viral marketing? It’s an actual commercial for a furniture store in North Carolina, where apparently, they just received the telegraph from the Pony Express that the Civil War is over. “For a while, we couldn’t do… Continue Reading Black and White and Seen All Over
It was only a matter of time. In this dog-eat dog world, there’s now a social networking site called Dogster for people who think their dogs are the cats meow. The twist? The profiles are “written by” the pups, who befriend other “pup pals” nationwide. Since many dog owners treat their pets like people, pooch profiles shouldn’t be shocking. On Dogster,… Continue Reading Has Social Networking Gone to the Dogs?
We write on the walls all the time (albeit on jumbo Post-It pads). It’s a great way to freeflow ideas — for designs, for campaigns, for new initiatives. Because those 3′ x 2′ Post-It pads are portable, we’ve used them on client engagements both local and out of state. But for projects in the office,… Continue Reading Writing on walls
Google is refining AdSense. The goal: more relevance, and more mutual benefit (for advertisers and users). Note, in the third paragraph, how Google (like Facebook) identifies affinity groups, which allows businesses/groups/organizations to market accordingly. They look at how people use their services, and then place ads accordingly. Traditional print media like your fading friendly neighborhood… Continue Reading Defining the demographic