If the adage “a picture is worth a thousand words” is true, then it’s imperative to incorporate good design as an essential communication tool for your business. Continue Reading Getting your point across through good design
You know what you’re trying to say, but it’s just not coming out right. You’re trying to tell your followers, or your supporters, or your customers, or whoever, about what you do and how you do it, but it just sounds…awkward. The announcement about your new service or product sounds self-serving… Or the thing you’re… Continue Reading How to make your point easily
Wouldn’t it be nice to know: Who is reading your marketing emails? Who is going to your website? If your marketing message is working? And if it’s working for the right people? In the past, you were left to wonder about all these things. All the ways you might find out were either anecdotal or… Continue Reading How to understand your audience (almost) instantly
Don’t doubt it: The next phase of Russian military actions will almost assuredly involve cyberattacks against the nations imposing economic sanctions… and because that includes the United States, it includes you and me. Let’s look at the history. Russia has been linked to cyber warfare attacks against Ukraine since 2015, as well as standing up… Continue Reading The Russians are coming — for you
You know your audience, but does your audience know you? We have some shocking information: “Nearly half of all small business owners do not have a website.” [Clutch] Without one, as small business author Jim Blasingame said: “You might as well be a ghost.” [Inc.] That’s bad news for them. But you’re in luck –… Continue Reading Do you need a new outfit?
A few days ago I was watching a Comedy Central show called Nathan For You, in which a guy named Nathan “helps” struggling small business owners. Part of the show’s charm is that Nathan often has pretty good ideas, but (primarily for comedic effect) he implements them all wrong. In this particular episode, Nathan decides… Continue Reading The Polished Approach: Why Uber Doesn’t Scare People
Trends change with the times, and web design is no exception. Here’s what we think will be important in 2013 to keep your website (and business) up to date. 1. RESPONSIVE DESIGN The majority of Internet traffic is already from mobile devices. In 2013, responsive design—enabling interaction from tablets and smartphones as well as desktop… Continue Reading 6 Ways to make your website work in 2013
Social media isn’t a fad – it’s one of the most exciting marketing tools at your disposal. Not sure how to work it? Here are six basics to get you started: 1. Create a social strategy Create a plan for your social media to follow. This means choosing which social networks to use, when and… Continue Reading Fresh Thinking: Six social media basics you should follow