Counterintuity wins big at MarCom Awards
We’re thrilled to tell you that we’ve won two Platinum and one Gold MarCom international awards for marketing excellence! Continue Reading Counterintuity wins big at MarCom Awards
Everything in social media is changing, again
After a few dark and challenging years, it looks like we’re turning a corner, especially in fashion and design. In 2023 you can expect to see the return of playful energy, bright colors, and escapist design. Continue Reading Everything in social media is changing, again
Why you should add influencer marketing to your marketing strategy
Influencer marketing is a relatively new form of marketing that feeds off the fact that ad-wary millennials trust people, not brands. The traditional approach to advertising is losing its effect. We can’t just tell ‘em what we want them to hear – in fact, 92 percent of consumers say they trust peer recommendations while a mere… Continue Reading Why you should add influencer marketing to your marketing strategy
The Power of #: Using Hashtags to Heighten Marketing
Once upon a time (aka 2006), using “#” in a sentence meant that you either (1) neglected to check it for typos or (2) were referencing the number of typos you made in the aforementioned sentence Flash forward ten years, and hashtags have become a truly unavoidable aspect of life. They’re everywhere: in movie titles,… Continue Reading The Power of #: Using Hashtags to Heighten Marketing
#Lemonade: A Lesson in Marketing
We could all learn a few things (about marketing/branding/life) from Beyoncé. For instance: how to grab the attention of an entire nation, become the top trending topic on Twitter, and essentially claim ownership of yet another emoji. Maybe your product doesn’t have the flowing mane of a majestic unicorn or the body of a warrior princess… Continue Reading #Lemonade: A Lesson in Marketing
Getting Weird with Social Media
You must admit, the concept of social media is kind of weird. The selfies. The “Show My Location” feature. The ability to sort through the photographic evidence of another person’s existence from the comfort of your bedroom at 3 AM. But that’s not where the weirdness ends…and we guarantee that the following will make your… Continue Reading Getting Weird with Social Media
What’s Your (Social Media) Type?
In today’s digital age, the sheer abundance of social media platforms is mind-boggling. So how do you know what’s right for you and your business? Here, we break down the primary purposes and benefits of five of the most popular platforms. Facebook The almighty, unavoidable Facebook is a great place to get friends and family… Continue Reading What’s Your (Social Media) Type?
Seal It With a Smiley Face
The smiley face: bet you’ve never given this little guy much thought. So you may be surprised to hear that a recent study by the University of Cambridge Computer Laboratory showed a simple smiley face has the power to positively influence your social media presence and alter a reader’s perception of you. Here’s why you might… Continue Reading Seal It With a Smiley Face