Influencer marketing is a relatively new form of marketing that feeds off the fact that ad-wary millennials trust people, not brands. The traditional approach to advertising is losing its effect. We can’t just tell ‘em what we want them to hear – in fact, 92 percent of consumers say they trust peer recommendations while a mere… Continue Reading Why you should add influencer marketing to your marketing strategy
Once upon a time (aka 2006), using “#” in a sentence meant that you either (1) neglected to check it for typos or (2) were referencing the number of typos you made in the aforementioned sentence Flash forward ten years, and hashtags have become a truly unavoidable aspect of life. They’re everywhere: in movie titles,… Continue Reading The Power of #: Using Hashtags to Heighten Marketing
We could all learn a few things (about marketing/branding/life) from Beyoncé. For instance: how to grab the attention of an entire nation, become the top trending topic on Twitter, and essentially claim ownership of yet another emoji. Maybe your product doesn’t have the flowing mane of a majestic unicorn or the body of a warrior princess… Continue Reading #Lemonade: A Lesson in Marketing
You must admit, the concept of social media is kind of weird. The selfies. The “Show My Location” feature. The ability to sort through the photographic evidence of another person’s existence from the comfort of your bedroom at 3 AM. But that’s not where the weirdness ends…and we guarantee that the following will make your… Continue Reading Getting Weird with Social Media
In today’s digital age, the sheer abundance of social media platforms is mind-boggling. So how do you know what’s right for you and your business? Here, we break down the primary purposes and benefits of five of the most popular platforms. Facebook The almighty, unavoidable Facebook is a great place to get friends and family… Continue Reading What’s Your (Social Media) Type?
The smiley face: bet you’ve never given this little guy much thought. So you may be surprised to hear that a recent study by the University of Cambridge Computer Laboratory showed a simple smiley face has the power to positively influence your social media presence and alter a reader’s perception of you. Here’s why you might… Continue Reading Seal It With a Smiley Face
What’s Vine? Vine is the latest social video mobile app, developed by Twitter and launched in January, that enables its users to create and post very short video clips. There are tons of social video apps, so why does Vine stand out? Much like Twitter, Vine struck gold because of its uber simple concept. You… Continue Reading 6 Ways you can use Vine to market your business
Social media isn’t a fad – it’s one of the most exciting marketing tools at your disposal. Not sure how to work it? Here are six basics to get you started: 1. Create a social strategy Create a plan for your social media to follow. This means choosing which social networks to use, when and… Continue Reading Fresh Thinking: Six social media basics you should follow