was successfully added to your cart.

Blog

Fresh Thinking

Category Archives: Uncategorized

feature

Counterintuity Wins PLATINUM at the 2018 National MarCom Awards

By | Uncategorized | No Comments

The prestigious website award was presented to the Burbank-based marketing agency for the first time. Counterintuity also won a 2018 GOLD Award from MarCom.

Amy Kramer, President; and Lee Wochner, CEO of Counterintuity are thrilled to announce that their 11-year-old marketing and strategy company has won two prestigious website design awards from MarCom:

CI_Platinum

Platinum Award  – Top Honor – for Burbank Plastic Surgery’s new website (Business to Consumer Category)
burbankplasticsurgery.com

“Previously, this client’s services were nested inside another website operated at the same facility, leading to customer confusion and a reduced brand awareness. Meanwhile, the lead plastic surgeon is highly recognized locally, and repeatedly awarded ‘Best of’ awards in local voting,” Wochner said. “Counterintuity’s goal was to communicate what makes them special — from copy to design — to show the impact that world-class plastic surgery could make, and to focus attention on the immediate calls-to-action: Call, Book a Consult, or Sign Up for More Information.”

CI_Gold

Gold Award for Pasadena Symphony’s new website (Nonprofit Category)
pasadenasymphony-pops.org

“With sold-out pops shows in the Los Angeles Arboretum, and critically acclaimed concerts in the Ambassador Auditorium, tickets for the Pasadena Symphony are in high demand. The previous website (which Counterintuity also designed) made ticket selling easy; this completely new website made use of next-gen HTML5 capability to further brand the Symphony’s two recognized brand ambassadors by making them ‘pop out’ via a 3D effect. The goal was to improve the customer experience — and also brand awareness and ROI for the client.”

“We always approach every website design with a dual eye – aesthetics and function,” said Kramer, who also serves as the company’s Creative Director. “A website that looks gorgeous but is impossible to navigate is almost as inadequate as an ugly site with reasonable functionality. We pride ourselves on being able to balance these two critical principles to create dynamic user experiences that sell. These awards further confirm the value of that approach.”

ABOUT THE MARCOM AWARDS

MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. The competition has grown to perhaps the largest of its kind in the world. MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand creative professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence.

Being a Platinum or Gold Winner is a tremendous achievement symbolized by the intricately detailed MarCom statuette. The MarCom graces the trophy cases of some of the top business and communication firms in the world. Entries receiving scores of 90-100 are Platinum Winners. Scores of 80-89 are Gold Winners and 70-79 are Honorable Mention Winners. There may be no winners or multiple winners in a category. AMCP is the industry’s preeminent third-party evaluator of creative work. The organization has judged over 200,000 entries since its formation in 1994. Details at marcomawards.com