“There are over 3.7 billion people online every day, however, 63% of businesses don’t have a documented content strategy, and 65% of businesses find it a challenge to produce engaging content.” Content is, well, the content of your message. It’s the sum of text, and video, and images, that you put out that reflects who… Continue Reading Why Content is King
There is nothing more infuriating to a professional, reputable, marketer than seeing reports from so-called “colleagues” that are incomplete, misleading, and/or flat-out useless. We’ve seen examples of this sort of shoddy reporting in all sorts of industries and it’s totally inexcusable. Here are items you should look for from your marketing reports – if you’re… Continue Reading Don’t Settle for Bullspit Reports. That’s right – Bullspit.