EXCLUSIVE UPDATE TO GOOGLE PPC
As a Google Partner, we often get access to features and opportunities within the AdWords PPC module that others do not.
This very morning, we were pleasantly surprised to see a new feature in our Client Manager that allows for the automatic creation of six ad variations for each AdGroup, each of the six a different permutation of three headlines that we create:
This function will allow us to more easily A/B/C test three different ad headlines, and actually A/B/C/D/E/F test those three headlines in each of their six combinations with six different ads. Once those six ads run for a few weeks we can compare the text variations to interaction and conversion rates, allowing us to emphasize the best performing ads and pause the weakest ones.
Google has automated parts of this process allowing their robust algorithms to do some of this work on its own – but no advertising campaign should be left to the whims of Google, unmanaged. Our subjective analysis, which includes a deeper understanding and knowledge of client goals, will be the deciding factor on all significant adjustments to the campaign.
We run AdWords campaigns 365 days a year. If you need assistance in the world of PPC or just want your campaign to be optimized utilizing the latest features that Google has to offer – we’re here to help.