You’ve heard people say it. You might even know what the letters stand for (Search Engine Optimization). It’s a tricky concept to grasp – but it’s an integral part of any digital marketing strategy.
SEO is all about striving for higher search rankings. Successful SEO means you’re doing a good job of driving traffic from search engines to your website. How might you accomplish this?
- Quality content. As important as it is to appeal to search engines, don’t lose your customer along the way! When creating copy for your site, strike a healthy balance between rankings and readers.
- Keyword research. Find out which words your target audience is searching for and be sure to intersperse them throughout your entire website – not just your home page.
- Regular updates. Don’t let your site fade into the background. Keep it current – the more frequent your updates, the more traffic you’ll get!
Still confused? Shoot us an email. We can make your life SEO much easier.
Image by SEOPlanter is licensed under CC BY 2.0.