Counterintelligence
Here’s your Counterintelligence briefing
Insider insights and smart strategies for nonprofits
A new website is just the beginning!
We all know the pivotal role your website plays in your digital marketing strategy. It’s home base from which you can seamlessly integrate other marketing efforts to enhance visibility, engage…
Boost your cause with Google Grants and Google Ads: the how-to guide
By combining Google Grants with paid Google Ads, you can unlock new levels of engagement and donations.
Finding the right social media tools for your nonprofit
If you’re running a nonprofit, it’s essential to connect via social, but you’ve got a lot on your plate. Sprout does a good job here of helping you make…
Prep for December giving now: Why waiting is not an option
Strategies to maximize year-end giving. Plus, long-term donor engagement secrets to keep your supporters close.
4 ways to build trust in your organization
Trust is an essential part of all relationships, whether it be family relationships, friendships, or coworkers. Any relationship simply will not function properly if there is not some level of…
For nonprofits, paid search is no longer optional
Welcome to Counterintelligence, our biweekly news wrap-up offering quick takes on key news you need to know about marketing, management, and strategy.
Elevate your organization with these game-changing marketing strategy insights
If you’re running a nonprofit or public agency, you’re already planning for next year. You have your goals, budget, and possibly even a plan of action. But what about your…
Let’s Talk About SEO
Where once a magazine ad or even word-of-mouth was how most people found out about you, now all kinds of content are being shared online with millions of people seeing…
The Seventh Deadly Sin of Marketing: Inflexibility
On an individual level we can be, well, inflexible. Reluctant to change. Having mastered how things already work, we like them to keep working that way. It’s comfortable that way…
Which social media platform is right for your organization?
Where once a magazine ad or even word-of-mouth was how most people found out about you, now all kinds of content are being shared online with millions of people seeing…
AI Can’t Write
AI is a useful tool in the writing process but it will never replace a human’s voice.
The Sixth Deadly Sin of Marketing: Waste
Why is waste such a menace? Because “to waste” means to expend some resource — your money or, worse, your time — and to get little or nothing in return…
This email might save you $40,000 — seriously
If your website isn’t ADA-compliant, what can you do? Are your fonts large enough? Does your color contrast meet standards? So many questions. And so much is at stake if…
The Fifth Deadly Sin of Marketing: Ineffectiveness
If you’re shoveling money out the window by running campaigns and ads that don’t generate results, Obviousman says you should stop.
Here’s why your mother’s email forwarding strategy misses the mark
Seems like everybody has a serial email forwarder in their life.
The Fourth Deadly Sin of Marketing: Impotence
Nobody wants to admit it, but at some point or other, it happens to most of us: putting out marketing that doesn’t achieve liftoff.
Making sure your website EATs better
You’ve probably heard the phrase “content is king” by now. That’s certainly true if you want your site to sit at the top of the Google, Bing, and Yahoo! results…
The Third Deadly Sin of Marketing: Silence
With so many organizations vying for attention, it’s important to get heard above the crowd, so you can increase awareness of the work you do.
Does SEO matter? We think so!
Search engine optimization (SEO) ensures that those users can find exactly what they’re looking for quickly and easily.
The Second Deadly Sin of Marketing: Ignorance
When you don’t know enough about your target audience, you risk missing your marketing goals.
Process makes perfect
Processes help you do things right, and they save you time.