How to Market Your Nonprofit
The award-winning Counterintuity marketing podcast
In this time of enormous change, your nonprofit is more important than ever — sustaining and lifting up people and causes that need some help and some inspiration. On every episode of How to Market Your Nonprofit, nonprofit leader and marketing agency owner Lee Wochner and his guests dig into the how-tos of building awareness, increasing donations, making use of powerful new tools, tackling challenges, managing for success and other critical needs for nonprofits.
Available on Apple Podcasts and Spotify
What to do when Taylor Swift calls
Education Through Music teaches music to about 20,000 kids a week in New York City public schools. That work caught the eye of Taylor Swift. Swift’s publicist called ETM with…
Stop spending your best hours on the wrong things
Last episode, we made the case that most nonprofit organizations could get better marketing results by subtracting and focusing: fewer channels, fewer tools, fewer asks.
Do LESS marketing (but GET MORE)
Most nonprofit marketing advice adds to your list. More social posts, more email, more video, more fundraising campaigns, more tools, more data. But in this episode of How to Market…
If you collect it, protect it: privacy and cybersecurity for nonprofits
Picture a small arts nonprofit. Somebody calls the office and wants to give $500 a month. Outstanding! A staffer writes down the card number, drops it into a spreadsheet, and next month,…
Stop guessing, start knowing
Do you know where your last 10 donors came from?
Not where you think they came from. Where they actually came from, with real data to back up the answer. The gap between what you believe about your marketing and what’s actually true is often…
Words that work
If a stranger asked why your organization deserves to exist, could you answer them in one sentence? No grant-speak. A real answer, one that stops them in their tracks and makes them want…
Focus is your superpower. Here’s proof
How one nonprofit leader’s absolute focus, discipline, and determination are winning the day despite enormous challenges.
Your best donors don’t know you exist (yet)
If your nonprofit’s funding isn’t growing the way it should, the problem may not be what you think it is. In this episode of How to Market Your Nonprofit, host…
