Counterintelligence
Here’s your Counterintelligence briefing
Insider insights and smart strategies for nonprofits
Stop Sending Bad Emails
Craft communications that ENGAGE, MOTIVATE and SELL We all get a million emails a day, or so it seems. It’s too much. How are your emails standing out from the…
Process makes perfect
Processes help you do things right, and they save you time.
Podcast: Creating Relevance With Your Ideal Prospect
Original podcast presented by Stephen Horst/Symphonic Digital Your company’s positioning, is what determines your marketing, design elements, and messaging. Get it right, and positioning can be key to setting your…
How to make your point easily
You know what you’re trying to say, but it’s just not coming out right.You’re trying to tell your followers, or your supporters, or your customers, or whoever, about what you…
Our shoulder for you to lean on
If you’re panicked, uncertain, or stressed and you want some free advice and input, or just a shoulder to lean on, we’re here. Throughout our 13 years, we’ve always reached…
Don’t lose your website data
Are you still using the old version of Google Analytics? If so, you need to switch over to Google Analytics 4 (GA4)… and you need to do it NOW!
How to understand your audience (almost) instantly
Wouldn’t it be nice to know: Who is reading your marketing emails? Who is going to your website? If your marketing message is working? And if it’s working for the…
The Russians are coming — for you
Don’t doubt it: The next phase of Russian military actions will almost assuredly involve cyberattacks against the nations imposing economic sanctions… and because that includes the United States, it includes…
Compliance: A monster of a problem
On January 1, 2023, the California Privacy Rights Act (CPRA) takes effect. This law, a continuation of the California Consumer Privacy Act (CCPA), puts additional controls on the way user…
Press Release: The Nonprofit MBA Podcast
In today’s podcast episode, Lee Wochner from Counterintuity and Stephen Halasnik from Financing Solutions, the leading provider of loans to nonprofits, discusses the importance of brand positioning for nonprofit organizations.
What is Social Media Marketing?
A mere 20 years ago, Facebook didn’t even exist – today, 3.5 billion people are actively using social media, with 72% of Americans logging on daily. But social media is…
How to move forward
I have two shocking propositions: Things aren’t as bad as we think. If we change how we think, we can do more that’s good. Yes, there’s plenty of bad news…
How to delete recent activities from your Facebook profile
By default, all of your recent activities show up in your Facebook Timeline or profile page. If you were recently moved to Timeline, your settings probably changed. Many people are…
Your website is missing something…
Right now, you could be at risk of losing thousands, no, tens of thousands of dollars if your site is not ADA compliant.
Helping Burbank Bounce Back from 2020 with #ChowDownBurbank
It’s no chef’s secret: Restaurants were hit hard by the pandemic. Throughout the past year and a half, we’ve seen many of our favorite local spots struggling and wanted to…
How to Reach Your Marketing Goals with Strategy, Networking & Branding
“Why is strategy important in marketing? Why not, kind of like Nike said, just do it?” Swire Ho of Garuda Promo & Branding Solutions asks Counterintuity CEO Lee Wochner. With…
Speed Up into the Curve: Bad Driving, Good Strategy
We say “Speed up into the curve,” you hear “Bad idea.” Right? Wrong. It’s a reckless driving maneuver, sure — but a clever concept. Speeding up into the (metaphorical) curve…
4 reasons to hire a Los Angeles SEO company
Get discovered with Los Angeles SEO Want to get your Los Angeles-based nonprofit discovered online? If you’re already incorporating Search Engine Optimization (SEO) into your digital marketing strategy, well done!…
3 things you should be aware of in 2023
3 things you need to fix before the end of the year.
Use #Hashtags in your Social Media Marketing
Hashtags are specific keywords you can add to social posts to improve reach and attract new users. By simply adding the right hashtags to your posts, users beyond your existing…
How to improve, in just three steps
It seems daunting, right? The idea of just improving. Of just putting it out there, of saying, “I’m going to improve.” Or, even bigger, “We’re going to improve.” Improve what?…