You’ve got a lot to say, and you want to make sure your audience is getting it. But here’s the thing: no one is going to read blocks of text.
It’s not just about the content. It’s about the readability of your copy, too.
If you’re writing for marketing purposes, make sure your words are readable and easy to understand. If someone is reading an ad or a landing page on your website, you have a very short window of time before they decide whether they want to continue reading about your product or services. If they don’t understand what you’re trying to say at first glance, they’ll move on.
So, how do we make our copy more readable?
- Use simple language and clean formatting. Cut down on jargon or industry-specific terminology if you’re trying to reach a wider audience.
- Use subheads or bullet points to break up blocks of text
- Say what you need to say in as few words as possible – this is especially important when writing emails, ad copy, or social media posts that compete for attention.
Need help? Ask us how we can help optimize your marketing copy.