Counterintelligence
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Insider insights and smart strategies for nonprofits
Do you want a 4400% return on your marketing efforts?
According to Optimonster, email marketing can provide just that. Of course not all emails, and not all email marketing strategy, are equally effective. To get great results, you need to…
Minion marketing
Once upon a time, the word “minions” likely brought to mind nothing more than faceless servile beings or the person barking orders at them. Flash forward to the release of Despicable…
A response to the new Pepsi logo
I’ll never see it the same again.
The Golden Age of Advertising
The Golden Age of Advertising…is Now! A guide to efficient, effective online advertising In the olden days (you know, 15+ years ago…), the best way to advertise was to place…
Your content is due for a refresh!
If you’re like us, you have a treasure trove of content that you’ve created over the years. And that’s great! But if your site is starting to look a little…
Unlocking LinkedIn’s Potential
LinkedIn Will Get You Leads We’ve heard from too many folks for too long that “social media can’t help B2B businesses.” It’s simply not true. Whether you’re a manufacturer, an…
Thumbs Up for Thumbs Down
Mark Zuckerberg has officially confirmed that Facebook is working on the oft-requested “Dislike” button. This has inspired a great many discussions about what the new symbol might be, whether it should take…
What You Need to Know About the California Consumer Privacy Act
WHAT IS THE CALIFORNIA CONSUMER PRIVACY ACT? If we’ve learned anything from 2019, it’s that privacy is serious concern. As a result, websites, programs, and apps are constantly updating user…
Counterintuity Wins MarCom & W3 Awards for GODEN Website
When it comes to website design, we’re not in it for the glory. We’re in it for the client, the content, and our unwavering love of the work. But accolades…
How to make your info tell the story
When you have a lot of information to share with your audience, using infographics provides a great way to keep your audience engaged while keeping the content fun.
2020: The Year of Consistency, Clarity & Reasonable Resolutions
WHAT ARE WE EXPECTING FROM THE NEW YEAR? As the New Year approaches, we’re all reflecting on the past and considering the future. While brainstorming our resolutions, we’re all thinking…
The Power of Positioning: Your Special Sauce
Brand positioning begins with who you are and what you do better than anyone else in the world. What is the special sauce that makes your product unique and beneficial?…
Google Maps Marketing
We all use Google for a lot of things – searching, emailing, navigating, tracking Santa (hey, it’s that time of year again!) – but did you know you can use Google…
The 4 essential pieces to every social media strategy
Social media is the direct link between you and your target audience, making it a vital part of every complete content strategy. Here are the pillars of an effective social media…
A Thank You Note to Our Wonderful Clients
The best part of working for Counterintuity is the range of fantastic projects and brilliant people we get to work with on a day-to-day basis. On any given Monday, we…
Why Content is King
“There are over 3.7 billion people online every day, however, 63% of businesses don’t have a documented content strategy, and 65% of businesses find it a challenge to produce engaging…
How to Effectively Market Your Organization in 2023
Step I: Make a Plan; Step II: Improvise Great marketing agencies rely on equal parts preparation and improvisation to execute successful initiatives. Without a positioning statement, marketing budget, and clearly…
How to Boost Your Marketing Strategy Using What You Know
“Today you are you! That is truer than true! There is no one alive who is you-er than you!” – Dr. Seuss Sure, it’s inspirational. It’s even a…
11 ways to make your website stand out
The internet is a big place. Accordingly, you don’t want people playing “Where’s Waldo?” with your website. Here are 11 ways to help your website stand out from the crowd.
#You #Shouldn’t #Overuse #Hashtags
It’s easy to see the effects hashtags have on social media and modern-day pop culture. In fact, hashtags can be found everywhere, including on t-shirts, The Tonight Show with Jimmy…
East Hollywood Council Selects Logo Designed by Counterintuity
Source: Hollywood Bus. Advocate Jan/Feb 2018 After months of research and development by the Digital Marketing Agency Counterintuity, a new logo for the East Hollywood BID was recently approved by…
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