How to Boost Your Marketing Strategy Using What You Know

“Today you are you!
That is truer than true!
There is no one alive who is you-er than you!”

     – Dr. Seuss

Sure, it’s inspirational. It’s even a little fluffy, but it also happens to be unequivocally true:

The greatest asset you have is what makes YOU unique:  what you do, how you do it, and who you are.

Counterintuity clients are used to a certain set of questions when we start working on their project, whether it’s a new website or anything else.

  • What are your services?
  • What do you do better than anyone else?
  • Which of your services are rare, highly thought of, or specialized?

These questions help us identify your uniqueness – that singular thing that gives you value above your competitors. That uniqueness can take any number of forms, ranging from a highly specialized set of skills (like MKL who specialize in brokering the sale and purchase of insurance agencies – not a lot of folks even do that) to extraordinary ability (such as the Pasadena POPS, who can sport the international icon Michael Feinstein as their music director).

Sometimes that uniqueness is more nuanced—it could be a process, a worldview, or a core value. Suppose you are a plastic surgeon and you choose to use images of “real people” instead of photoshopped supermodels on your website because you believe in establishing reasonable expectations for your patients. In that case, you’ll stand out from competitors who are happy to settle for the industry standard, despite its misleading pretense. More importantly, by establishing your uniqueness as informed by your core values, you’ll stand out to clients who share in your beliefs and value your approach.

If clients value you, they will hire you and stay with you. (And we’re living proof.)

What is your uniqueness? How do you talk about it? We can help you figure it out.

Contact us for a complimentary 14-minute consultation. 

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