BOO! Halloween is upon us. And this year it even falls on a Saturday. What could be better than that? In honor of the holiday, we’ve compiled a few marketing statistics to keep in mind whether you’re hitting the town, watching scary movies, taking the kids out trick-or-treating, or simply consuming an abundance of candy corn.
- Americans will spend $6.9 billion on Halloween in 2015, with the average American spending $74 and the average 25- to 34-year-old American spending $94 [B2C]. That’s a fair amount of cash…but makes sense, considering the average adult Halloween costume alone costs $45.
- 83 percent of people say the economy will have no impact on their Halloween spending [NRF]. We may not be able to afford gas, but we obviously need $200 tickets to that rager at The Roosevelt.
- 94 percent of people will buy Halloween candy [NRF]. So, yeah. That’s basically everyone. We all know the only thing better than Reese’s is a gigantic bag full of Reese’s shaped like pumpkins.
- Around 32 percent of consumers start shopping for Halloween before October [Internet Retailer]. The rest of us are stuck frantically sorting through the costume/candy rubble on October 30th, cursing our shortsightedness.
- 49 percent of individuals will hit the Internet to find costumes [Business.com]. Some people even go out dressed as Google itself.