Digital communications are fast and ever-changing. Like, by the time we get to the end of this sentence Threads will probably have new functionality. With so much to keep track of in an ever-changing world, our goal with this bi-weekly email is to share some news you might’ve missed — news that we think is interesting and important — in a way you can quickly make sense of.
SOCIAL MEDIA MANAGEMENT
How to find the right social media management tools for nonprofits
Why this: If you’re running a nonprofit, it’s essential to connect via social, but you’ve got a lot on your plate. Sprout does a good job here of helping you make key early decisions.
Microsoft Teams is adding Maybelline’s AI-powered ‘makeup’ filters
Why this: Concerned about how you might look on a video call? Here’s how Maybelline is helping you, using AI. We offer this as a reminder that AI can make your weirdo ideas work.
Google’s On Domain Name Selection: Branding Over Keywords
Read this: If you think keywording is everything in SEO, we’re here to remind you how quickly and dramatically things change. “Focus on long-term branding rather than keyword-centric domain names,” Google says. And we know that branding is more important anyway.
WordPress 6.3 Will Improve LCP SEO Performance
Speaking of SEO… WordPress 6.3 will help websites attain better Core Web Vitals SEO scores, particularly with the previously draggy Largest Contentful Paint. Page speed is important for user experience and better results. WP 6.3 debuts this month, so Counterintuity clients on our maintenance program will start to see improvements next month.
Check out our latest podcast episode!
People are what it’s all about. No matter what the type of organization, nonprofits, local government, privately held companies, ultimately what we’re really talking about is people. And even in the digital age, people like to be marketed to as people.
Our guest Jon Tsourakis, is president and co-owner of Oyova, an application development and marketing agency in Jacksonville Beach, Florida. Jon’s here to help us learn more about how best to use the latest tools and methods available to marketers to engage with your target audience online and also in person as people. Listen now.