After a few dark and challenging years, it looks like we’re turning a corner, especially in fashion and design. In 2023 you can expect to see the return of playful energy, bright colors, and escapist design.
I got together with a few colleagues on the Counterintuity design team, and we identified our four favorite design trends for the coming year. Here they are:
Pantone’s color of the year is a hopeful and beautiful part of the red family that emanates positive vibes and hope for the future. Prepare to see this vibrant color everywhere in design throughout the year. According to Pantone color expert, Leatrice Eiseman:
“Rooted in the primordial, Pantone’s Viva Magenta reconnects us to original matter. Invoking the forces of nature, Viva Magenta galvanizes our spirit, helping us to build our inner strength.”
I have no idea what this means, but I think we all can appreciate this electrifying color trend’s uplifting energy.
Perhaps you’ve noticed the hilarious canned water brand “Liquid Death” in grocery and convenience stores lately. Liquid Death packages its simple mountain water (whatever that is) in oversized 16.9 aluminum cans with an over-the-top name and melting skull logo. Surging in popularity (and a $700 million valuation), everyone is taking notice of its success. Expect to see more overstimulated branding from top brands hoping to grab market share.
Swapping a letter for an icon, illustration or image is a fun way to inject some personality into your branding. This quirky style makes a unique reference to your company and can help your brand stand out in a crowded marketing space. (Ahem, don’t want to brag or anything, but I’m proud to say we’ve been doing this new trend for years.)
Purposeful inclusion is a movement that continues to gain momentum in popular culture. It impacts all aspects of our modern life. Expect to see it continue to grow in 2023 featuring all kinds of diverse backgrounds, cultures, and abilities.
Now is a great time to refresh your look. If you’re interested in implementing these design trends or updating your marketing creative for the new year, we’d love to talk.