A well-defined process makes life easier.
Processes help you do things right, and they save you time. Once you figure out how to do something well, you turn it into a repeatable process; that’s how your brain works.
Everything you do involves a process, even if it’s just the process of putting on your shoes:
- Get shoes
- Open them wider
- Insert feet
- Tie laces
Once you’ve figured out the shoe-donning process, you don’t have to commit any brainpower to it. See? Simpler and better.
It’s important to make sure there are good processes backing up what’s often the useful mess we all know as creativity. What lies behind the work of revolutionary creators like Picasso, Warhol, and Van Gogh? Their process of creating art. For a creative agency like Counterintuity, it’s important to ensure good processes are backing what’s often the useful mess we all know as creativity.
We’re not another Picasso (the world was lucky to get the one), but we know a thing or two about marketing. On our website, we’ve posted our proven process of how we work with clients to deliver marketing that works.This is what people can expect from us:
- that we’ll start by asking a bunch perhaps obvious or “dumb” questions;
- that we’ll put together a game plan;
- that we’ll put that plan into action;
- that we’ll constantly measure results and make improvements to ensure success.
That may seem simplistic (and it is), but beneath it are many other layers of process that contribute to that overall success.
These days, marketing has become more and more integrated and coordinated — more dynamic, powerful, and fraught. All the disparate elements have to support each other. And for all the moving pieces to work together, you need a process.
Because without a proven process, you’re just hoping to get it right. And hope, as they say, is not a plan.
Need help with your marketing process? We can help! Contact Us today.