Nurturing a Successful Brand/Consumer Relationship

It can be said that courting a consumer is a lot like dating a real live person. But even if that’s not your strong suit in everyday life, you can still successfully craft a relationship with your potential customers. Here, a couple tips:

  • Don’t try too hard. Ease into things. Take your time. If you’re overly pushy, your consumer might mistake your persistence for desperation and lose interest. Remember, as with a new relationship, moving too fast can simply screw things up.
  • Make them feel special. Your love interest needs to feel important – you don’t treat them the way you treat everyone else. 78% of consumers believe that organizations providing custom content are interested in building a relationship with them. [Source]
  • Just be yourself. Once you’ve established a base relationship, open up a little. Let your consumer see the real you. You’re not like those other guys.
  • Don’t get too comfortable. Don’t think that just because your consumer is loyal, they don’t need you to try anymore. Don’t forget the romance – they still want to be wooed every now and then.

Still struggling? Let us change your approach – consider us your branding coach.

Image by Nickay3111 is licensed under CC BY 2.0.

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