Pinterest is a popular social photo sharing website that allows users to create and manage digital pinboards around various interests, hobbies and more. Whether you’re a Pinterest fiend or a total novice, this social newcomer is not to be ignored. Pinterest is being touted as the fastest growing social network ever. With Pinterest’s newly launched business pages, don’t you want nab a piece of the pie? For those who need a primer on how to get your brand started on Pinterest—we’ve got you covered.
1. Tell your story
Pinterest is largely composed of images and it’s a great opportunity to create a visual narrative for your brand. Rather than focus entirely around your products and services, remember that it’s more valuable to create a mood or lifestyle that corresponds to your business.
2. Target your audience
Knowing your audience will help keep your content focused, fresh and engaging. Do not mistake Pinterest’s fun nature for a hodgepodge of images. Consistency is key to your success on this platform. If your audience wants and expects recipes then make sure you deliver. Create the boards you want to fill up and add new pins consistently across categories.
3. Be Creative
Feel free to have some fun with Pinterest! It is by far the most casual platform available to brands and gives you the opportunity to showcase your creativity. It’s important to provide a mix of your brand’s content, but also related pins from other popular sources with similar interests.
4. Build a following
So how do you engage with users on Pinterest? For starters you can follow all of a user’s boards or just specific pinboards. The next level of interaction is repining, liking or commenting on pins that you feel speak to your brand. Pinterest is all about genuine and organic content and so it should be no surprise that accounts with a personal touch are most successful.
5. Drive traffic
Pinterest has acquired a reputation for driving traffic and if your content is compelling then it should do well. Pin graphics that lead to your brand’s latest blog post or press feature. Content is king on Pinterest but it has to have striking visuals to compete with all the sources vying for a users’ attention.
6. Monitor results
Like with any social platform, it is important to keep track of what is working and what’s not. Let’s say your DIY cupcake tutorial got a crazy amount of likes, repins and comments then try to model more content after that pin. Likewise, don’t spend too much time on content that doesn’t get much of a reaction.