The color psychology behind logo design
Color is a major factor in design. The color decision-making for your branding, products or website is very important. Choosing the wrong color can mislead the buyer or reader. Every color has a meaning, symbolism and psychology behind it. Counterintuity’s logo uses two expressive colors: blue and orange. Meaning of the color BLUE: The color blue is the most favored…
read more- by Lipaz
- posted at 8:58 am
- March 8, 2010
- 0Leave a comment
It’s the cry of the Tiger
As a publicist and crisis communications coordinator, I have to give Tiger Woods an “A’ for his speech today. Sure, it would have been better had he come out with a public mea culpa a few months ago. And yes, he probably shouldn’t have chastised the media for stalking his kids– that came across as angry and self-serving. But overall,…
read more- by Lisa
- posted at 11:17 am
- February 19, 2010
- 0Leave a comment
What’s in a name?
This morning, I asked the concierge at my hotel where the nearest ATM was. Lucky for me, it was right down the street. Imagine my surprise when I arrived. Is Rab-o-bank inviting trouble, or just ignorant of multi-lingual translations of their name? We often help clients brainstorm names and branding for their startups. I guarantee this is not one we would have…
read more- by Lisa
- posted at 9:11 am
- February 7, 2010
- 0Leave a comment
Why you don’t want no stinking badges
Here’s an example of how design makes the difference. The top badge is mine from our Get Connected! social media seminar. The one on the bottom is from an event Amy and I attended last week. Nice design, huh? The undesigned badge signals this: “We haven’t given this a lot of thought.” And that’s what the event was like: a…
read more- by Lee
- posted at 10:29 am
- February 1, 2010
- 0Leave a comment
Don’t break your brand
While driving home from work the other night, as usual, I was listening to All Things Considered on KCRW. On a station break, I heard one of Sarah Spitz’ regular underwriting messages. You know, you’ve heard them a million times. But this one was different: “…Watch Glee tonight at 9pm right after So You Think You Can Dance.” What? Was…
read more- by Amy
- posted at 9:15 pm
- September 22, 2009
- 0Leave a comment
Burger King Long On Vulgar, Short On Couth
I considered subtitling this “Why I Will Never Visit Burger King Again,” but that seems alarmist. However, I am shocked that BK–even though this is from Singapore and not being used in the US (yet)–OK’d such provocative marketing for a saucy new menu item with such “hard” sell. Literally. With as much subtly as a ton of bricks, the tag…
read more- by Lisa
- posted at 12:16 pm
- June 28, 2009
- 0Leave a comment
