Category branding



Choosing the right color palette for your website

The basics for every website start with choosing a color combination that works with what you are trying to sell or market. Choosing the right color scheme can be crucial to selling a product, as you don’t want the buyer to get turned off and not make a purchase. When choosing a color combination for your website, you should refer…

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Why you don’t want no stinking badges

Here’s an example of how design makes the difference. The top badge is mine from our Get Connected! social media seminar. The one on the bottom is from an event Amy and I attended last week. Nice design, huh? The undesigned badge signals this: “We haven’t given this a lot of thought.” And that’s what the event was like: a…

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New but not better

Want increased productivity? Then maybe the idea of skittering around the office all day is for you. Note that there’s also a two-seater version so that a colleague can appear equally foolish. This latest innovation reminds me of an earlier product design, but one with more functionality: New is not always better.

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