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Category Content Marketing



How important is your email title?

In one word? VERY. It can determine whether your audience sees your message at all. In the days of overflowing inboxes, people are quick to delete something that looks either unimportant, uninteresting or spam-ish. Here’s an example of one that caught my eye: You may have noticed that my personal email is bursting at the seems. But with over 5,000…

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Take another look before you post

We all do it. We rely on it in our everyday lives. We put our faith, and more importantly our business, in the hands of spell check. And what’s worse is that we all know how dangerous that can be. More than one large company, and countless smaller ones, have suffered. So be sure to run any promotional materials or…

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A day of digital detox

Yesterday,  thanks to a Baby Bell conglomerate who shall remained unnamed, our office got an unintended retreat from our lifeline, the Internet. For the first hour, sheer terror set in.  No email, no Facebook, no Twitter, no website access – the very tools of our trade were literally inaccessible.  By hour three, with a bevvy of IT and AT &…

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Generational Study: How Gen X might save us all

A continuation of the generational study by our CEO Lee Wochner for client The Online 401(k): Generational Study: How Gen X might save us all. They’re spenders. Even during the depths of the downturn in 2009, 24% of Gen X respondents surveyed said they were spending more online than the previous year, as reported by MarketingCharts.com. What’s the primary drag…

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We got a shout-out!

From the California State Univeristy Northridge, Deaf Education And Families Project e-newsletter: the Deaf Education And Families Project launches a new website! The Deaf Education And Families Project launched a new website in June. The website, www.csun.edu/deafproject, was designed by Counterintuity. Rachel worked with Amy Kramer, President and “marketing whiz” of the company, to redesign the DEAF Project site. The…

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Do ads enhance your life?

Daily life consists of so many details that can be lumped into the category of “minutiae”.  All those little things you hardly notice but subconsciously take in.  More often than not, advertising falls into this category.  From television, to radio, internet banners, pop-ups, emails, billboards, and especially all of the social media we engage in – the average American is…

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It’s all in how it’s packaged

With the regular mail bills moving to e-bills, paper newsletters moving to e-newsletters, newspapers becoming an extinct news source, and receiving e-cards rather than regular cards, it seems that “new” marketing is all on the internet. WRONG. I loved typing that just now, and here’s why: the other day I received this envelope. What could it be? And who from??…

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Don’t shoot the medium

This week, I read an article in the Wall Street Journal called Entrepreneurs Question Value of Social Media. The article’s subtitle is, “Marketing via Facebook, Twitter Yields Results for Some, Others Say It’s Overrated; ‘Hype Right Now Exceeds the Reality’.” I understand the point the article is trying to make — Where are the results? I was promised if I…

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How to use Social Media during a rain storm

It’s raining in Southern California! Really raining. Overheard, “10 inches in 5 days!” I just signed up to be on the e-mail list of the City of Sierra Madre the other day. Generally, Sierra Madre doesn’t have much news going on, so I didn’t think I’d receive anything of notice or much interest– or if I did, it would be…

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Click-through breakthrough

When I left you last decade, I was talking about the purpose of an email blast… An email blast’s purpose is NOT to sell. Counterintuitive, I know. Email attention span is too short. The goal of an email is to get the reader to click-through to your website. Emails need to be as quick paced as today’s world. It would…

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