Click-through breakthrough
When I left you last decade, I was talking about the purpose of an email blast… An email blast’s purpose is NOT to sell. Counterintuitive, I know. Email attention span is too short. The goal of an email is to get the reader to click-through to your website. Emails need to be as quick paced as today’s world. It would…
read more- by Amy
- posted at 9:26 pm
- January 12, 2010
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Lee Wochner serves as guest columnist for National Arts Marketing Project
Arts organizations: The economic bust is over. Most of what was going to break, broke. And you survived. Now’s the time to light your fuse and make the most of an improving economy. It’s time to get ready for the boom. I know: If you’re like most arts organizations, you’re probably not over with that bust just yet. But if…
read more- by Lisa
- posted at 9:58 am
- December 17, 2009
- 0Leave a comment
15 minutes of adventure
One thing I look forward to is the annual staff retreat. As a staff, we set a day to discuss the inner workings of Counterintuity. We put ourselves through the same strategy facilitation we offer to our clients, and examine how we can work better together, smarter (not harder) and ultimately—how we can better serve our clients. As a whole,…
read more- by Faith
- posted at 1:40 pm
- November 12, 2009
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Burger King Long On Vulgar, Short On Couth
I considered subtitling this “Why I Will Never Visit Burger King Again,” but that seems alarmist. However, I am shocked that BK–even though this is from Singapore and not being used in the US (yet)–OK’d such provocative marketing for a saucy new menu item with such “hard” sell. Literally. With as much subtly as a ton of bricks, the tag…
read more- by Lisa
- posted at 12:16 pm
- June 28, 2009
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Gas Promotion Fuels My Fire!
Hi, my name is Lisa and I’m a promoholic. So when a local grocery store began giving away “Power Pump Rewards” simply for buying my regular groceries, I was hooked. I got a cute new “ATM card” that automatically loaded money. For every $100 I spent, I was rewarded with $1.50 on my card. Sure, I had to meet a minimum,…
read more- by Lisa
- posted at 11:20 am
- April 18, 2009
- 0Leave a comment
