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Category Economy



Lee Wochner serves as guest columnist for National Arts Marketing Project

Arts organizations: The economic bust is over. Most of what was going to break, broke. And you survived. Now’s the time to light your fuse and make the most of an improving economy. It’s time to get ready for the boom. I know: If you’re like most arts organizations, you’re probably not over with that bust just yet. But if…

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15 minutes of adventure

One thing I look forward to is the annual staff retreat. As a staff, we set a day to discuss the inner workings of Counterintuity. We put ourselves through the same strategy facilitation we offer to our clients, and examine how we can work better together, smarter (not harder) and ultimately—how we can better serve our clients. As a whole,…

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How Facebook Saved a Town

This week, for the first time, I experienced Facebook in much more than a “reconnect with your 8th grade crush” way.  For the residents of La Canada Flintridge, facing the raging “Station Fire” with a dearth of TV news coverage (check LA Observed blog on that topic), Facebook became our lifeline to each other and to word of evacuations, power outages, friends’…

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Black and White and Seen All Over

Is this a joke?  Perhaps a skit from Saturday Night Live in, say, 1952?  Or a really great attempt at viral marketing? It’s an actual commercial for a furniture store in North Carolina, where apparently, they just received the telegraph from the Pony Express that the Civil War is over. “For a while, we couldn’t do anything but answer the phone.…

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Has Social Networking Gone to the Dogs?

It was only a matter of time.  In this dog-eat dog world, there’s now a social networking site called Dogster for people who think their dogs are the cats meow. The twist? The profiles are “written by” the pups, who befriend other “pup pals” nationwide.  Since many dog owners treat their pets like people, pooch profiles shouldn’t be shocking. On Dogster, owners create pages for man’s…

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Writing on walls

We write on the walls all the time (albeit on jumbo Post-It pads). It’s a great way to freeflow ideas — for designs, for campaigns, for new initiatives. Because those 3′ x 2′ Post-It pads are portable, we’ve used them on client engagements both local and out of state. But for projects in the office, I’m thinking maybe all we…

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Defining the demographic

Google is refining AdSense. The goal: more relevance, and more mutual benefit (for advertisers and users). Note, in the third paragraph, how Google (like Facebook) identifies affinity groups, which allows businesses/groups/organizations to market accordingly. They look at how people use their services, and then place ads accordingly. Traditional print media like your fading friendly neighborhood newspaper, by contrast, make assumptions…

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Marketing then… and now

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Acting on what you know

Everyone wants to know, so I thought I’d tell you. Here’s what’s going to happen with the economy: It’s going to go up. Then down. Then up. Then down. Sometimes all within the same day. (For verification, just check the stock market.) Beyond that, nobody knows what’s going to happen. Yes, there are multitudes of talking heads on television who…

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whr r her parNts?

OMG! A California teen (barely, as she’s only 13) sent 14, 528 text messages in December.  That’s 484 texts a day.  One every two minutes, if you count hours for sleep.  She created a 440-page phone bill, but mom and pop say they’re “lucky” she had an unlimited texting plan.  Her punishment?  No more texting after dinner. Oh, thank god.  Because I…

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