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Category Culture



A day of digital detox

Yesterday,  thanks to a Baby Bell conglomerate who shall remained unnamed, our office got an unintended retreat from our lifeline, the Internet. For the first hour, sheer terror set in.  No email, no Facebook, no Twitter, no website access – the very tools of our trade were literally inaccessible.  By hour three, with a bevvy of IT and AT &…

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Don’t buy into the Facebook iframes hype–YET

We have been diligently researching the Facebook switch on Friday from FBML to iframes.  Our advice?  Don’t panic. Static FBML will be around for awhile. All this move changes is that developers and designers now need to know HTML and have access to a hosted site in order to make custom applications and graphics for your Facebook page. Most page owners…

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Old news and the new 24/7

The current plan to revive Newsweek plan is silly: reliance on a better look for the magazine, and offering discounts to subscribers who want to buy books. (Last I checked, Amazon.com offered major discounts on books — without having to subscribe to Newsweek. And they offered them as digital downloads, too.) That’s essentially a 1907 model. Newsweek’s only hope —…

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Social media impressions score big

We all knew that social media was important and our friends and fans sharing and liking our posts was fabulous. A report was released today from Nielsen and Facebook that confirms that social impressions are more than fabulous, they increase someone’s intent to purchase. “The Value of Social Media Ad Impressions” study measured the impact of 3 types of Facebook…

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My own blank screen day

Today, I experienced my own unintended blank screen day. For the first time in years, I spent 6 full hours without online access. Sure, I’ve spent 6 hours away from the Internet, but of my own choosing.  Today, silence was thrust upon me by the California desert and a mobile broadband card that can’t connect in this desolate terrain. Now I know…

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Don’t stop playing in the middle of the game

“If your online pages are slowly rotting away, then so is your reputation.”

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Blippy

Let me get this straight.  Blippy.com, a new social media darling, wants me to sign up, enter my credit card information, and help me announce to the world my each and every purchase.  “Blippy is a fun and easy way to see and discuss what everyone is buying,” their slogan says. “Blippy provides transparency into normal everyday things.”  Passive sharing,…

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Has Social Networking Gone to the Dogs?

It was only a matter of time.  In this dog-eat dog world, there’s now a social networking site called Dogster for people who think their dogs are the cats meow. The twist? The profiles are “written by” the pups, who befriend other “pup pals” nationwide.  Since many dog owners treat their pets like people, pooch profiles shouldn’t be shocking. On Dogster, owners create pages for man’s…

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Writing on walls

We write on the walls all the time (albeit on jumbo Post-It pads). It’s a great way to freeflow ideas — for designs, for campaigns, for new initiatives. Because those 3′ x 2′ Post-It pads are portable, we’ve used them on client engagements both local and out of state. But for projects in the office, I’m thinking maybe all we…

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Defining the demographic

Google is refining AdSense. The goal: more relevance, and more mutual benefit (for advertisers and users). Note, in the third paragraph, how Google (like Facebook) identifies affinity groups, which allows businesses/groups/organizations to market accordingly. They look at how people use their services, and then place ads accordingly. Traditional print media like your fading friendly neighborhood newspaper, by contrast, make assumptions…

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